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Erin Mcfarland

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Erin Mcfarland

Executive Vice President, Head of Enterprise Marketing Channel Strategy and Revenue Optimization | Wells Fargo

Columbus, Ohio, United States

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Erin Mcfarland

Summary

Erin McFarland is a seasoned marketing executive with a proven track record in transforming data into significant revenue growth. Currently serving as Executive Vice President at Wells Fargo, she leads the Marketing Channel Strategy and Revenue Optimization, where her data-driven approach has notably doubled channel revenue within her first six months. With nearly a decade at JP Morgan Chase, Erin has honed her skills in customer acquisition and digital product strategy, successfully optimizing conversion funnels and enhancing customer experiences. She is a strong advocate for diversity, equity, and inclusion, actively mentoring over 100 colleagues and promoting equal pay initiatives. Erin's diverse background spans various industries, including finance and hospitality, showcasing her adaptability and commitment to driving change in complex environments. Her leadership style is characterized by collaboration and a customer-first mentality, making her a respected figure in the marketing landscape.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Emerging Technologies

Organisational experience

Corporate Experience

Consulting Experience

Erin Mcfarland

Work Experience

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Executive Vice President, Head of Enterprise Marketing Channel Strategy and Revenue Optimization at

Wells Fargo

April 2023 - Present

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Managing Director, Customer Acquisition, Experimentation & Experience | Digital Product at

JPMorganChase

February 2022 - April 2023

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Managing Director, Marketing Channels Strategy & Personalization | Performance Marketing at

JPMorganChase

April 2019 - March 2022

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Executive Director, Marketing Customer Acquisition | Consumer Bank & Home Lending at

JPMorganChase

January 2014 - April 2019

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Director of Marketing at

Smarter Mortgages

January 2013 - July 2014

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Marketing Manager - North America at

Belmond

January 2009 - January 2013

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Senior Account Manager at

Point to Point Communications

January 2008 - January 2009

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Marketing Supervisor at

National City Bank

January 2007 - January 2008

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Marketing Manager at

Visiting Nurse Association

January 2002 - January 2007

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Erin Mcfarland

Education

Cleveland State University, Bachelors

January 1970 - January 1970

Frequently Asked Questions about Erin Mcfarland

What is Erin Mcfarland email address?

Erin Mcfarland's primary email address is **************@wellsfargo.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Erin Mcfarland work for?

Erin Mcfarland is a Executive Vice President, Head of Enterprise Marketing Channel Strategy and Revenue Optimization at Wells Fargo, a company specializing in Depository Credit Intermediation.

Where Erin Mcfarland graduated from?

Erin Mcfarland holds a degree in Bachelor Of Arts from Cleveland State University.

How can I directly contact Erin Mcfarland?

To contact Erin Mcfarland directly, you can use the email address **************@wellsfargo.com. Complete contact information is available upon registration with Muraena.

Who is Erin Mcfarland?

Erin McFarland is a seasoned marketing executive with a proven track record in transforming data into significant revenue growth. Currently serving as Executive Vice President at Wells Fargo, she leads the Marketing Channel Strategy and Revenue Optimization, where her data-driven approach has notably doubled channel revenue within her first six months. With nearly a decade at JP Morgan Chase, Erin has honed her skills in customer acquisition and digital product strategy, successfully optimizing conversion funnels and enhancing customer experiences. She is a strong advocate for diversity, equity, and inclusion, actively mentoring over 100 colleagues and promoting equal pay initiatives. Erin's diverse background spans various industries, including finance and hospitality, showcasing her adaptability and commitment to driving change in complex environments. Her leadership style is characterized by collaboration and a customer-first mentality, making her a respected figure in the marketing landscape.

Erin`s contact details

mail

**************@wellsfargo.com

**************@chase.com

Colleagues

Crcm Ryan Haselby

Compliance Officer, VP

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Ryan Minguillan

Vice President | Business Execution Consultant

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Ryan Pavel

Vice President Relationship Manager, Financial Institutions Group, Wells Fargo Bank

Ryan Sansavera

Senior Vice President

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Nicole Scheidnes

SVP, Operational Risk Director

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Nicole Cassidy

Executive Director, Senior Lead Communications Consultant

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Nidia Gonzalez

Vice President, Emerging Talent Program Manager

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Nihar Swain

Vice President, Analytics, Global Delivery Enablement

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Nichole Stephens

Senior Business Execution Consultant - Regulatory Relations

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Nilanjana Dutt

SVP, Credit Risk Management, Auto Transformation Risk

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