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Erin Mcfarland
Erin Mcfarland
Executive Vice President, Head of Enterprise Marketing Channel Strategy and Revenue Optimization | Wells Fargo
Columbus, Ohio, United States
Erin Mcfarland
Summary
Erin McFarland is a seasoned marketing executive with a proven track record in transforming data into significant revenue growth. Currently serving as Executive Vice President at Wells Fargo, she leads the Marketing Channel Strategy and Revenue Optimization, where her data-driven approach has notably doubled channel revenue within her first six months. With nearly a decade at JP Morgan Chase, Erin has honed her skills in customer acquisition and digital product strategy, successfully optimizing conversion funnels and enhancing customer experiences. She is a strong advocate for diversity, equity, and inclusion, actively mentoring over 100 colleagues and promoting equal pay initiatives. Erin's diverse background spans various industries, including finance and hospitality, showcasing her adaptability and commitment to driving change in complex environments. Her leadership style is characterized by collaboration and a customer-first mentality, making her a respected figure in the marketing landscape.
Erin Mcfarland
Work Experience
Executive Vice President, Head of Enterprise Marketing Channel Strategy and Revenue Optimization at
Wells Fargo
April 2023 - Present
Managing Director, Customer Acquisition, Experimentation & Experience | Digital Product at
JPMorganChase
February 2022 - April 2023
Managing Director, Marketing Channels Strategy & Personalization | Performance Marketing at
JPMorganChase
April 2019 - March 2022
Executive Director, Marketing Customer Acquisition | Consumer Bank & Home Lending at
JPMorganChase
January 2014 - April 2019
Director of Marketing at
Smarter Mortgages
January 2013 - July 2014
Marketing Manager - North America at
Belmond
January 2009 - January 2013
Senior Account Manager at
Point to Point Communications
January 2008 - January 2009
Marketing Supervisor at
National City Bank
January 2007 - January 2008
Marketing Manager at
Visiting Nurse Association
January 2002 - January 2007
Erin Mcfarland
Education
Cleveland State University, Bachelors
January 1970 - January 1970
Frequently Asked Questions about Erin Mcfarland
What is Erin Mcfarland email address?
Erin Mcfarland's primary email address is **************@wellsfargo.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Erin Mcfarland work for?
Erin Mcfarland is a Executive Vice President, Head of Enterprise Marketing Channel Strategy and Revenue Optimization at Wells Fargo, a company specializing in Depository Credit Intermediation.
Where Erin Mcfarland graduated from?
Erin Mcfarland holds a degree in Bachelor Of Arts from Cleveland State University.
How can I directly contact Erin Mcfarland?
To contact Erin Mcfarland directly, you can use the email address **************@wellsfargo.com. Complete contact information is available upon registration with Muraena.
Who is Erin Mcfarland?
Erin McFarland is a seasoned marketing executive with a proven track record in transforming data into significant revenue growth. Currently serving as Executive Vice President at Wells Fargo, she leads the Marketing Channel Strategy and Revenue Optimization, where her data-driven approach has notably doubled channel revenue within her first six months. With nearly a decade at JP Morgan Chase, Erin has honed her skills in customer acquisition and digital product strategy, successfully optimizing conversion funnels and enhancing customer experiences. She is a strong advocate for diversity, equity, and inclusion, actively mentoring over 100 colleagues and promoting equal pay initiatives. Erin's diverse background spans various industries, including finance and hospitality, showcasing her adaptability and commitment to driving change in complex environments. Her leadership style is characterized by collaboration and a customer-first mentality, making her a respected figure in the marketing landscape.
Erin`s contact details
**************@wellsfargo.com
**************@chase.com
Colleagues
Compliance Officer, VP
Vice President | Business Execution Consultant
Vice President Relationship Manager, Financial Institutions Group, Wells Fargo Bank
Senior Vice President
SVP, Operational Risk Director
Executive Director, Senior Lead Communications Consultant
Vice President, Emerging Talent Program Manager
Vice President, Analytics, Global Delivery Enablement
Senior Business Execution Consultant - Regulatory Relations
SVP, Credit Risk Management, Auto Transformation Risk