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Eugene Lee

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Eugene Lee

International CMO (IDL) | McDonald's

Selangor, Malaysia

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Eugene Lee

Summary

Eugene Lee is a highly accomplished marketing executive with a proven track record in the fast-food industry, currently serving as the International CMO at McDonald's. Recognized as one of the APAC 50 Most Influential Marketers for four consecutive years, he has also been honored as Malaysia's Marketer of the Year. With over a decade of experience at McDonald's, Eugene has held various leadership roles, showcasing his expertise in brand management, digital marketing, and customer insights. His strategic vision has significantly shaped marketing initiatives across Asia, driving growth and innovation. Eugene holds a Bachelor's degree in Marketing Management from Northwood University and has a solid foundation in international marketing strategies. His passion for effective communication and market research underpins his success in the competitive marketing landscape. Beyond his professional achievements, he is known for fostering collaborative team environments that inspire creativity and excellence.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Eugene Lee

Work Experience

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International CMO (IDL) at

McDonald's

May 2023 - Present

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Regional CMO (Asia) at

McDonald's

October 2021 - May 2023

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Regional Director of Marketing & Menu (Asia) at

McDonald's

February 2020 - September 2021

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Senior Director of Marketing, Strategy & Insights at

McDonald's

May 2019 - February 2020

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Marketing Director at

McDonald's

November 2016 - April 2019

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Senior Marketing Manager at

McDonald's

April 2015 - October 2016

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Marketing Manager at

McDonald's

July 2012 - March 2015

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Assistant Marketing Manager at

McDonald's

January 2011 - June 2012

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Senior Marketing Executive at

McDonald's

July 2009 - December 2010

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Senior Marketing Executive at

SOUL Society

July 2008 - June 2009

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Marketing Executive at

SOUL Society

July 2007 - July 2008

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Eugene Lee

Education

Northwood University, Bachelors Degree

January 2005 - January 2007

Kolej KDU, American Degree Program

January 2004 - January 2005

Taylor's College, Canadian Pre-University Program

January 2002 - January 2003

Frequently Asked Questions about Eugene Lee

What is Eugene Lee email address?

Eugene Lee's primary email address is ******@mcdonalds.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Eugene Lee work for?

Eugene Lee is a International CMO (IDL) at McDonald's, a company specializing in Eating places.

Where Eugene Lee graduated from?

Eugene Lee holds a degree in Marketing/Marketing Management, General from Northwood University.

How can I directly contact Eugene Lee?

To contact Eugene Lee directly, you can use the email address ******@mcdonalds.com. Complete contact information is available upon registration with Muraena.

Who is Eugene Lee?

Eugene Lee is a highly accomplished marketing executive with a proven track record in the fast-food industry, currently serving as the International CMO at McDonald's. Recognized as one of the APAC 50 Most Influential Marketers for four consecutive years, he has also been honored as Malaysia's Marketer of the Year. With over a decade of experience at McDonald's, Eugene has held various leadership roles, showcasing his expertise in brand management, digital marketing, and customer insights. His strategic vision has significantly shaped marketing initiatives across Asia, driving growth and innovation. Eugene holds a Bachelor's degree in Marketing Management from Northwood University and has a solid foundation in international marketing strategies. His passion for effective communication and market research underpins his success in the competitive marketing landscape. Beyond his professional achievements, he is known for fostering collaborative team environments that inspire creativity and excellence.

Eugene`s contact details

mail

******@mcdonalds.com

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