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Felicia Choi
Felicia Choi
Associate Director, CRO | Tinuiti
Los Angeles, California, United States
Felicia Choi
Summary
Felicia Choi is an accomplished digital marketer with nearly a decade of experience, specializing in Conversion Rate Optimization (CRO) and A/B testing. Currently serving as the Associate Director at Tinuiti, she has a proven track record of enhancing e-commerce performance and lead generation for diverse clients. With a data-driven approach, Felicia has successfully conducted over 700 A/B and multivariate tests, translating complex user behavior insights into actionable strategies that boost ROI. Her expertise spans various digital marketing disciplines, including content writing, advertising, and data analysis. Felicia's unique ability to merge qualitative and quantitative research sets her apart in the competitive landscape of digital marketing. She holds a Bachelor of Science in Business Administration from the University of California, Riverside, and has received recognition as the Intern of the Month from Design Shuffle. Outside of work, she is passionate about exploring emerging marketing technologies and trends.
Felicia Choi
Work Experience
Associate Director, CRO at
Tinuiti
March 2022 - Present
Senior Manager, CRO at
Tinuiti
June 2021 - February 2022
Strategist, Conversion Rate Optimization at
Tinuiti
February 2020 - July 2021
Senior Specialist (Senior Account Manager) Conversion Rate Optimization at
Tinuiti
December 2017 - January 2020
Specialist (Account Manager), Conversion Rate Optimization at
Tinuiti
March 2017 - December 2017
Analyst, Conversion Rate Optimization at
Tinuiti
March 2015 - March 2017
Conversion Rate Optimization Analyst at
Convertify
July 2014 - February 2015
Internet Marketing Intern at
VidOvation - Moving Video Forward
July 2013 - February 2014
Internet Marketing Specialist at
Royalvana
February 2012 - December 2013
Site Management and Marketing Intern at
80s Purple
July 2013 - September 2013
Marketing Intern at
University Of California Riverside Athletics Department
August 2012 - June 2013
E-Commerce Content Management Assistant at
City Color Cosmetics
December 2012 - February 2013
Internet Marketing Intern at
Design Shuffle
July 2012 - September 2012
Felicia Choi
Education
University of California, Riverside, Bachelor Of Science (B.S.) In Business Administration
January 2010 - January 2014
Frequently Asked Questions about Felicia Choi
What is Felicia Choi email address?
Felicia Choi's primary email address is ************@tinuiti.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Felicia Choi work for?
Felicia Choi is a Associate Director, CRO at Tinuiti, a company specializing in Management, Scientific, & Technical Consulting Services.
Where Felicia Choi graduated from?
Felicia Choi holds a degree in Business, Management, Marketing, And Related Support Services from University of California, Riverside.
How can I directly contact Felicia Choi?
To contact Felicia Choi directly, you can use the email address ************@tinuiti.com. Complete contact information is available upon registration with Muraena.
Who is Felicia Choi?
Felicia Choi is an accomplished digital marketer with nearly a decade of experience, specializing in Conversion Rate Optimization (CRO) and A/B testing. Currently serving as the Associate Director at Tinuiti, she has a proven track record of enhancing e-commerce performance and lead generation for diverse clients. With a data-driven approach, Felicia has successfully conducted over 700 A/B and multivariate tests, translating complex user behavior insights into actionable strategies that boost ROI. Her expertise spans various digital marketing disciplines, including content writing, advertising, and data analysis. Felicia's unique ability to merge qualitative and quantitative research sets her apart in the competitive landscape of digital marketing. She holds a Bachelor of Science in Business Administration from the University of California, Riverside, and has received recognition as the Intern of the Month from Design Shuffle. Outside of work, she is passionate about exploring emerging marketing technologies and trends.
Felicia`s contact details
************@tinuiti.com
*******@elitesem.com
Colleagues
CRO Strategist
Vice President of Client Strategy & Analytics
Chief Of Staff
Chief People Officer
VP of Commerce Innovation
SVP, Head of Communications
SVP, Partnerships
Senior Vice President, Client Partner
Vice President, Data Services
VP of Product