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Felicia Choi

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Felicia Choi

Associate Director, CRO | Tinuiti

Los Angeles, California, United States

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Felicia Choi

Summary

Felicia Choi is an accomplished digital marketer with nearly a decade of experience, specializing in Conversion Rate Optimization (CRO) and A/B testing. Currently serving as the Associate Director at Tinuiti, she has a proven track record of enhancing e-commerce performance and lead generation for diverse clients. With a data-driven approach, Felicia has successfully conducted over 700 A/B and multivariate tests, translating complex user behavior insights into actionable strategies that boost ROI. Her expertise spans various digital marketing disciplines, including content writing, advertising, and data analysis. Felicia's unique ability to merge qualitative and quantitative research sets her apart in the competitive landscape of digital marketing. She holds a Bachelor of Science in Business Administration from the University of California, Riverside, and has received recognition as the Intern of the Month from Design Shuffle. Outside of work, she is passionate about exploring emerging marketing technologies and trends.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Felicia Choi

Work Experience

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Associate Director, CRO at

Tinuiti

March 2022 - Present

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Senior Manager, CRO at

Tinuiti

June 2021 - February 2022

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Strategist, Conversion Rate Optimization at

Tinuiti

February 2020 - July 2021

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Senior Specialist (Senior Account Manager) Conversion Rate Optimization at

Tinuiti

December 2017 - January 2020

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Specialist (Account Manager), Conversion Rate Optimization at

Tinuiti

March 2017 - December 2017

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Analyst, Conversion Rate Optimization at

Tinuiti

March 2015 - March 2017

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Conversion Rate Optimization Analyst at

Convertify

July 2014 - February 2015

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Internet Marketing Intern at

VidOvation - Moving Video Forward

July 2013 - February 2014

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Internet Marketing Specialist at

Royalvana

February 2012 - December 2013

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Site Management and Marketing Intern at

80s Purple

July 2013 - September 2013

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Marketing Intern at

University Of California Riverside Athletics Department

August 2012 - June 2013

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E-Commerce Content Management Assistant at

City Color Cosmetics

December 2012 - February 2013

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Internet Marketing Intern at

Design Shuffle

July 2012 - September 2012

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Felicia Choi

Education

University of California, Riverside, Bachelor Of Science (B.S.) In Business Administration

January 2010 - January 2014

Frequently Asked Questions about Felicia Choi

What is Felicia Choi email address?

Felicia Choi's primary email address is ************@tinuiti.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Felicia Choi work for?

Felicia Choi is a Associate Director, CRO at Tinuiti, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Felicia Choi graduated from?

Felicia Choi holds a degree in Business, Management, Marketing, And Related Support Services from University of California, Riverside.

How can I directly contact Felicia Choi?

To contact Felicia Choi directly, you can use the email address ************@tinuiti.com. Complete contact information is available upon registration with Muraena.

Who is Felicia Choi?

Felicia Choi is an accomplished digital marketer with nearly a decade of experience, specializing in Conversion Rate Optimization (CRO) and A/B testing. Currently serving as the Associate Director at Tinuiti, she has a proven track record of enhancing e-commerce performance and lead generation for diverse clients. With a data-driven approach, Felicia has successfully conducted over 700 A/B and multivariate tests, translating complex user behavior insights into actionable strategies that boost ROI. Her expertise spans various digital marketing disciplines, including content writing, advertising, and data analysis. Felicia's unique ability to merge qualitative and quantitative research sets her apart in the competitive landscape of digital marketing. She holds a Bachelor of Science in Business Administration from the University of California, Riverside, and has received recognition as the Intern of the Month from Design Shuffle. Outside of work, she is passionate about exploring emerging marketing technologies and trends.

Felicia`s contact details

mail

************@tinuiti.com

*******@elitesem.com

Colleagues

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Theresa Farr

CRO Strategist

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Alex Franklin

Vice President of Client Strategy & Analytics

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Aron Katz

Chief Of Staff

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Sumayah Abigail

Chief People Officer

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Robert Avellino

VP of Commerce Innovation

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Ronnie D'amico

SVP, Head of Communications

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Kolin Kleveno

SVP, Partnerships

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Kristi Balazy

Senior Vice President, Client Partner

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Lakshmi Ramesh

Vice President, Data Services

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Lauren Wolfen

VP of Product

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