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Frisco

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Frisco

Managing Director, Global Head of Data & Insights | Huge

London, England, United Kingdom

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Frisco

Summary

Frisco Chau is an accomplished executive specializing in data-driven marketing transformation, with over 25 years of experience across various sectors, including agency, client-side, and management consultancy. He has a proven track record of helping organizations leverage data, AI, and emerging technologies to drive growth and innovation. Currently serving as Managing Director and Global Head of Data & Insights at Huge, Frisco is instrumental in the company's transition to a creative consultancy. His previous roles include CEO and Founding Partner at Fluency M&C Saatchi and Chief Data Officer at M&C Saatchi Group. Frisco's expertise spans analytics, brand management, digital marketing, and customer relationship management. He is passionate about harnessing human insights and technology to create impactful solutions. His educational background includes a Bachelor's degree from the University of Sydney and various marketing qualifications from prestigious institutions. Frisco is not only a strategist but also a creative thinker at the intersection of data and creativity.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Frisco

Work Experience

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Managing Director, Global Head of Data & Insights at

Huge

January 2022 - Present

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Chief Data Officer at M&C Saatchi Group at

M&C Saatchi Group

July 2020 - January 2022

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Chief Executive Officer and Founding Partner at

Fluency M&C Saatchi

July 2020 - January 2022

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Senior Manager: Data Strategy Lead for Accenture Interactive UKI at

Accenture Song

January 2016 - July 2020

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Senior Director, Practice Lead - Consumer Marketing and Innovation, Europe at

Infosys

March 2013 - January 2016

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Director Brand Consumer Analytics - Marketing Intelligence (Interim) at

adidas

September 2013 - May 2015

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Principal Digital Consultant, Marketing Enablement at

Ogilvy

June 2010 - March 2013

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Managing Director at

MassMedia Studios

March 2006 - June 2010

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Account Director at

Matrix Solutions | Iss Market Intelligence

August 1999 - February 2006

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Sales & Marketing Consultant at

ResultsCX

April 1995 - July 1999

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Frisco

Education

The Chartered Institute of Marketing, Digital Marketing Masterclass

January 2011 - January 2011

Chartered Institute of Marketing, Professional Diploma

January 2003 - January 2003

The University of Sydney, Bachelor Of Arts

January 1992 - January 1994

Newington College, Higher School Certificate

January 1986 - January 1991

The University of Sydney, Bachelor Of Arts - Ba

Frequently Asked Questions about Frisco

What company does Frisco work for?

Frisco is a Managing Director, Global Head of Data & Insights at Huge, a company specializing in New & used car dealers.

Where Frisco graduated from?

Frisco holds a degree in from The Chartered Institute of Marketing.

Who is Frisco?

Frisco Chau is an accomplished executive specializing in data-driven marketing transformation, with over 25 years of experience across various sectors, including agency, client-side, and management consultancy. He has a proven track record of helping organizations leverage data, AI, and emerging technologies to drive growth and innovation. Currently serving as Managing Director and Global Head of Data & Insights at Huge, Frisco is instrumental in the company's transition to a creative consultancy. His previous roles include CEO and Founding Partner at Fluency M&C Saatchi and Chief Data Officer at M&C Saatchi Group. Frisco's expertise spans analytics, brand management, digital marketing, and customer relationship management. He is passionate about harnessing human insights and technology to create impactful solutions. His educational background includes a Bachelor's degree from the University of Sydney and various marketing qualifications from prestigious institutions. Frisco is not only a strategist but also a creative thinker at the intersection of data and creativity.

Frisco`s contact details

Colleagues

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Amit Bhasin

VP, Client Services

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Andrew Tan Wei Aun

VP, Strategy

Lucy Foster

Group Program Director

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Gabriela Cid

Group Vice President, Program Management

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Bill Mcbain

Group Vice President Finance

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Blake Wirht

Chief Client Officer

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Jenn Nasta

VP, Resource Management

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Urvashi Shivdasani

Global Chief Financial Officer

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Tradd Salvo

Vice President of Analytics

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