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Genevieve Owyang

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Genevieve Owyang

VP and GM, Marketing | Rocket Lawyer

San Francisco, California, United States

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Genevieve Owyang

Summary

Genevieve Owyang is a seasoned Growth Marketing leader with over 15 years of experience across various digital channels. She is currently the VP and GM of Marketing at Rocket Lawyer, where she manages diverse teams and oversees substantial media spending. With a strong background in user acquisition and performance marketing, Genevieve has successfully launched multiple emerging channels and integrated campaigns. A graduate of MIT, she combines analytical prowess with creative strategy, ensuring optimized ROI in all marketing efforts. Genevieve is also a frequent speaker at industry conferences, sharing insights on digital marketing trends and strategies. Her expertise spans B2C marketing, data analysis, and digital strategy, making her a valuable asset in the tech-driven marketing landscape.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Genevieve Owyang

Work Experience

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VP and GM, Marketing at

Rocket Lawyer

February 2022 - Present

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VP, Customer Acquisition and Growth Marketing at

Rocket Lawyer

August 2020 - February 2022

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Director, Performance Marketing at

Realtor.com

August 2016 - June 2020

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Senior Marketing Manager, Mobile Marketing at

Realtor.com

October 2013 - July 2016

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Senior Manager, Digital Marketing at

Move, Inc

October 2010 - September 2013

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Manager, Search Engine Marketing at

Ticketmaster L.L.C.

October 2003 - February 2008

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Senior Marketing Analyst, Strategic Insights at

Citysearch.com

December 2000 - September 2003

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Marketing Analyst, Strategic Insights at

Citysearch.com

June 1999 - November 2000

💼

Associate Management Consultant at

Geopartners Research

June 1997 - February 1999

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Genevieve Owyang

Education

Frequently Asked Questions about Genevieve Owyang

What is Genevieve Owyang email address?

Genevieve Owyang's primary email address is *******@rocketlawyer.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Genevieve Owyang work for?

Genevieve Owyang is a VP and GM, Marketing at Rocket Lawyer, a company specializing in Legal Services.

Where Genevieve Owyang graduated from?

Genevieve Owyang holds a degree in Biology from Massachusetts Institute of Technology.

How can I directly contact Genevieve Owyang?

To contact Genevieve Owyang directly, you can use the email address *******@rocketlawyer.com. Complete contact information is available upon registration with Muraena.

Who is Genevieve Owyang?

Genevieve Owyang is a seasoned Growth Marketing leader with over 15 years of experience across various digital channels. She is currently the VP and GM of Marketing at Rocket Lawyer, where she manages diverse teams and oversees substantial media spending. With a strong background in user acquisition and performance marketing, Genevieve has successfully launched multiple emerging channels and integrated campaigns. A graduate of MIT, she combines analytical prowess with creative strategy, ensuring optimized ROI in all marketing efforts. Genevieve is also a frequent speaker at industry conferences, sharing insights on digital marketing trends and strategies. Her expertise spans B2C marketing, data analysis, and digital strategy, making her a valuable asset in the tech-driven marketing landscape.

Genevieve`s contact details

mail

*******@rocketlawyer.com

****************@move.com

*****@alum.mit.edu

Colleagues

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Paul Hollerbach

Chief Financial Officer

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Abhijeet Vijayakar

VP of Engineering

Ashok Seetharaman

Vice President of Cloud Engineering

Rob Elhardt

Vice President of Product Operations

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Kelvin Cornaz-Tranphuoc

Vice President of Marketing, Customer Engagement & Retention

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Ashok Seetharaman

Vice President of Cloud & Data Engineering

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Asia Diggs Meador

General Counsel, SVP of Compliance & Human Resources

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Courtney O'connell

Chief Design Officer

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Dominique Illien

Board Member and audit committee head

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Mark Edwards

Chief Product Officer

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