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Geoff Wills

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Geoff Wills

Vice President, Nature's Way Global Brand | Nature's Way

Minneapolis, Minnesota, United States

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Geoff Wills

Summary

Geoff Wills is a seasoned marketing professional with extensive experience in brand development and strategy, particularly within the health insurance sector. Currently serving as VP of Global Brand at Nature's Way, he leads the company's master brand vision across global markets. With a strong background in digital marketing and strategic planning, Geoff has successfully driven brand transformations and innovation initiatives in previous roles. His career spans various leadership positions, including senior director roles in marketing and brand strategy, where he has demonstrated a knack for aligning brand communications with consumer demand. Geoff's academic foundation in Public Relations and Business Marketing from reputable universities complements his practical expertise. He is known for his ability to adapt strategies to meet regional market needs, a skill that has proven invaluable in his current role. Outside of work, Geoff has a passion for sustainability and innovation in marketing practices.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Geoff Wills

Work Experience

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Vice President, Nature's Way Global Brand at

Nature's Way

December 2023 - Present

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Sr. Director, Marketing and Brand Strategy at

Nature's Way

January 2022 - December 2023

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Vice President Marketing, Canada at

Nature's Way Canada

April 2019 - January 2022

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Sr. Director, Omega-3 and Innovation at

Nature's Way Canada

September 2018 - January 2022

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Director of Marketing at

Nature's Way Canada

May 2015 - September 2018

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Director of Marketing at

Ascenta Health

January 2012 - January 2015

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Marketing Manager at

Ascenta Health

January 2010 - January 2012

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Account Director at

Arrivals + Departures

January 2006 - January 2009

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Account Manager at

Arrivals + Departures

January 2005 - January 2006

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Marketing Specialist at

Manulife

January 2001 - January 2004

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Customer Service Coach at

Medavie Blue Cross

January 1998 - January 2001

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Geoff Wills

Education

Mount Saint Vincent University, Public Relations

January 1991 - January 1995

, Cert. Business, Marketing

January 1995

Frequently Asked Questions about Geoff Wills

What is Geoff Wills email address?

Geoff Wills's primary email address is ******@naturesway.vg. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Geoff Wills work for?

Geoff Wills is a Vice President, Nature's Way Global Brand at Nature's Way, a company specializing in Other Amusement & Recreation Industries.

Where Geoff Wills graduated from?

Geoff Wills holds a degree in from Mount Saint Vincent University.

How can I directly contact Geoff Wills?

To contact Geoff Wills directly, you can use the email address ******@naturesway.vg. Complete contact information is available upon registration with Muraena.

Who is Geoff Wills?

Geoff Wills is a seasoned marketing professional with extensive experience in brand development and strategy, particularly within the health insurance sector. Currently serving as VP of Global Brand at Nature's Way, he leads the company's master brand vision across global markets. With a strong background in digital marketing and strategic planning, Geoff has successfully driven brand transformations and innovation initiatives in previous roles. His career spans various leadership positions, including senior director roles in marketing and brand strategy, where he has demonstrated a knack for aligning brand communications with consumer demand. Geoff's academic foundation in Public Relations and Business Marketing from reputable universities complements his practical expertise. He is known for his ability to adapt strategies to meet regional market needs, a skill that has proven invaluable in his current role. Outside of work, Geoff has a passion for sustainability and innovation in marketing practices.

Geoff`s contact details

mail

******@naturesway.vg

***********@schwabenorthamerica.com

***********@natureswayfoods.com

***********@arrivalsdepartures.com

***********@naturesway.com

Colleagues

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Peter Winkler Cpa Cma

Vice President - Accounting and IT

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Guido Floerchinger

Vice President International Marketing and Sales

Richard Sharpee

VP Technical Operations

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Tara Falsani

Vice President--Legal and Human Resources, General Counsel and Secretary

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Klaus Uedelhofen

Sr Vice President Strategy & Global Business Development Schwabe Group - Nature’s Way

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Laura Chamberlain

Chief Customer Officer

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Dustin Demmin

VP of IT Solutions and Services

Juan Arrieta

VP of Ecommerce

Christine Greer

Vice President of Supply Chain

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