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Gerald Yarborough

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Gerald Yarborough

Vice President, Brand Creative Marketing | CBS

New York, New York, United States

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Gerald Yarborough

Summary

Gerald Yarborough is a dynamic creative marketing executive with a proven track record of transforming iconic brands into engaging consumer experiences. With extensive experience in the entertainment industry, he has successfully led brand creative for CBS, driving innovative marketing strategies that enhance audience engagement. His previous role at Rock The Bells showcased his ability to blend creativity with cultural relevance, particularly in the hip-hop sector. Gerald's deep expertise spans across brand development, product marketing, and creative direction, making him a sought-after thought leader in his field. He is not only dedicated to excellence in branding but also actively contributes to arts education and diversity initiatives. His leadership style emphasizes collaboration and mentorship, fostering the next generation of creative talent. Gerald's unique blend of artistic vision and strategic acumen positions him as a valuable asset in any creative endeavor. He is also recognized for his philanthropic efforts, demonstrating his commitment to social responsibility.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Sustainability

Organisational experience

Corporate Experience

Consulting Experience

Gerald Yarborough

Work Experience

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Vice President, Brand Creative Marketing at

CBS

July 2022 - Present

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VP Creative Director. Global Brand Licensing & Lifestyle at

ROCK THE BELLS

February 2020 - July 2022

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Head of Adult Super Fan Licensing & Fashion Co-Labs at

ViacomCBS

May 2018 - April 2020

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Diversity Officer & Creative Director at

Valentino + Kain

January 2019 - April 2020

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Art Director - Product Design & Development for Global Creative Group at

Nickelodeon

October 2013 - May 2018

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Associate Art Director - Softlines Apparel, Accessories & Hot Topic DTR at

Nickelodeon

January 2008 - October 2013

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Senior Designer - 2D Packaging Design and Consumer Packaged Goods at

ViacomCBS Networks CEE

March 2005 - January 2008

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Designer - Toys and Games at

Nickelodeon

January 2003 - March 2005

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Co-Founder and Designer at

Le Clothing

January 1999 - January 2003

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Graphic Design Assistant at

MTV Networks / Logo

February 2002 - January 2003

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Customer Service Specialist at

GEICO

April 1998 - January 2001

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Gerald Yarborough

Education

St. John's University (New York City), Bfa

January 1998 - January 2002

Frequently Asked Questions about Gerald Yarborough

What is Gerald Yarborough email address?

Gerald Yarborough's primary email address is ***********@paramount.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Gerald Yarborough work for?

Gerald Yarborough is a Vice President, Brand Creative Marketing at CBS, a company specializing in Television broadcasting stations.

Where Gerald Yarborough graduated from?

Gerald Yarborough holds a degree in Graphic Design And Advertising from St. John's University (New York City).

How can I directly contact Gerald Yarborough?

To contact Gerald Yarborough directly, you can use the email address ***********@paramount.com. Complete contact information is available upon registration with Muraena.

Who is Gerald Yarborough?

Gerald Yarborough is a dynamic creative marketing executive with a proven track record of transforming iconic brands into engaging consumer experiences. With extensive experience in the entertainment industry, he has successfully led brand creative for CBS, driving innovative marketing strategies that enhance audience engagement. His previous role at Rock The Bells showcased his ability to blend creativity with cultural relevance, particularly in the hip-hop sector. Gerald's deep expertise spans across brand development, product marketing, and creative direction, making him a sought-after thought leader in his field. He is not only dedicated to excellence in branding but also actively contributes to arts education and diversity initiatives. His leadership style emphasizes collaboration and mentorship, fostering the next generation of creative talent. Gerald's unique blend of artistic vision and strategic acumen positions him as a valuable asset in any creative endeavor. He is also recognized for his philanthropic efforts, demonstrating his commitment to social responsibility.

Gerald`s contact details

mail

***********@paramount.com

*@godgiveninc.com

*****************@cbsradio.com

*****************@vimn.com

Colleagues

Sam Sewall

SVP, Research

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Noriko Kelley

Executive Vice President - Programming Strategy

Norm Winer

VP Programming

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Angie Kucharski

SVP - Affiliate Marketing/Brand Strategy

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Brian Wee

Vice President, Marketing Operations and Campaign Management

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Rachel Gillespie

Vice President, Enterprise Solution Delivery

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Rick Mccabe

Senior Vice President, Communications

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Julie Van Pelt

Senior Vice President, Associate General Counsel

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Julie Holland

Vice President Communications

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