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Gerald Yarborough
Gerald Yarborough
Vice President, Brand Creative Marketing | CBS
New York, New York, United States
Gerald Yarborough
Summary
Gerald Yarborough is a dynamic creative marketing executive with a proven track record of transforming iconic brands into engaging consumer experiences. With extensive experience in the entertainment industry, he has successfully led brand creative for CBS, driving innovative marketing strategies that enhance audience engagement. His previous role at Rock The Bells showcased his ability to blend creativity with cultural relevance, particularly in the hip-hop sector. Gerald's deep expertise spans across brand development, product marketing, and creative direction, making him a sought-after thought leader in his field. He is not only dedicated to excellence in branding but also actively contributes to arts education and diversity initiatives. His leadership style emphasizes collaboration and mentorship, fostering the next generation of creative talent. Gerald's unique blend of artistic vision and strategic acumen positions him as a valuable asset in any creative endeavor. He is also recognized for his philanthropic efforts, demonstrating his commitment to social responsibility.
Gerald Yarborough
Work Experience
Vice President, Brand Creative Marketing at
CBS
July 2022 - Present
VP Creative Director. Global Brand Licensing & Lifestyle at
ROCK THE BELLS
February 2020 - July 2022
Head of Adult Super Fan Licensing & Fashion Co-Labs at
ViacomCBS
May 2018 - April 2020
Diversity Officer & Creative Director at
Valentino + Kain
January 2019 - April 2020
Art Director - Product Design & Development for Global Creative Group at
Nickelodeon
October 2013 - May 2018
Associate Art Director - Softlines Apparel, Accessories & Hot Topic DTR at
Nickelodeon
January 2008 - October 2013
Senior Designer - 2D Packaging Design and Consumer Packaged Goods at
ViacomCBS Networks CEE
March 2005 - January 2008
Designer - Toys and Games at
Nickelodeon
January 2003 - March 2005
Co-Founder and Designer at
Le Clothing
January 1999 - January 2003
Graphic Design Assistant at
MTV Networks / Logo
February 2002 - January 2003
Customer Service Specialist at
GEICO
April 1998 - January 2001
Gerald Yarborough
Education
St. John's University (New York City), Bfa
January 1998 - January 2002
Frequently Asked Questions about Gerald Yarborough
What is Gerald Yarborough email address?
Gerald Yarborough's primary email address is ***********@paramount.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Gerald Yarborough work for?
Gerald Yarborough is a Vice President, Brand Creative Marketing at CBS, a company specializing in Television broadcasting stations.
Where Gerald Yarborough graduated from?
Gerald Yarborough holds a degree in Graphic Design And Advertising from St. John's University (New York City).
How can I directly contact Gerald Yarborough?
To contact Gerald Yarborough directly, you can use the email address ***********@paramount.com. Complete contact information is available upon registration with Muraena.
Who is Gerald Yarborough?
Gerald Yarborough is a dynamic creative marketing executive with a proven track record of transforming iconic brands into engaging consumer experiences. With extensive experience in the entertainment industry, he has successfully led brand creative for CBS, driving innovative marketing strategies that enhance audience engagement. His previous role at Rock The Bells showcased his ability to blend creativity with cultural relevance, particularly in the hip-hop sector. Gerald's deep expertise spans across brand development, product marketing, and creative direction, making him a sought-after thought leader in his field. He is not only dedicated to excellence in branding but also actively contributes to arts education and diversity initiatives. His leadership style emphasizes collaboration and mentorship, fostering the next generation of creative talent. Gerald's unique blend of artistic vision and strategic acumen positions him as a valuable asset in any creative endeavor. He is also recognized for his philanthropic efforts, demonstrating his commitment to social responsibility.
Gerald`s contact details
***********@paramount.com
*@godgiveninc.com
*****************@cbsradio.com
*****************@vimn.com
Colleagues
SVP, Research
Executive Vice President - Programming Strategy
VP Programming
VP/GM
SVP - Affiliate Marketing/Brand Strategy
Vice President, Marketing Operations and Campaign Management
Vice President, Enterprise Solution Delivery
Senior Vice President, Communications
Senior Vice President, Associate General Counsel
Vice President Communications