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Greg Kaufman

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Greg Kaufman

Data and Marketing Sciences | RAPP

Los Angeles, California, United States

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Greg Kaufman

Summary

Greg Kaufman is a seasoned technologist and strategist specializing in analytics and digital measurement, with a career spanning over two decades. Currently serving as SVP of Analytics Enablement at RAPP, he has a proven track record in establishing analytics practices that drive business success in a data privacy-first environment. His unique ability to simplify complex technical concepts has empowered clients to achieve their marketing goals effectively. Greg's extensive experience includes leadership roles at Direct Partners and Omnicom Precision Marketing, where he has spearheaded analytics technology initiatives and collaborated on business development strategies. With a strong foundation in web development and digital media, he has contributed to the success of numerous brands throughout his career. Greg holds degrees from the University of Southern California and Emory University, underscoring his commitment to education and continuous learning.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Greg Kaufman

Work Experience

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Data and Marketing Sciences at

Omnicom Precision Marketing Group

January 2022 - Present

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SVP, Analytics Enablement at

RAPP

April 2021 - Present

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VP, Analytics Enablement at

RAPP

June 2016 - April 2021

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VP, Data Technology Services and Strategy at

Direct Partners

June 2010 - June 2016

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Director, Digital Analytics and Strategy at

Direct Partners

June 2010 - June 2012

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Analytics Technology Producer at

Direct Partners

April 2006 - June 2010

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Analytics Engineer and Web Developer at

Direct Partners

April 2001 - April 2006

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Multimedia Developer and Analytics Specialist at

Kick Media

January 2000 - January 2001

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Web Designer and Developer at

Zentropy Partners

January 1999 - January 2000

💼

Web Technology and Analytics Assistant at

Animalhouse Com Universal Studios New Media

January 1997 - January 1998

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Greg Kaufman

Education

University of Southern California, Bachelor Of Arts

January 1998 - January 2000

Emory University

January 1995 - January 1997

OmnicomUniversity, Advanced Management Program

Frequently Asked Questions about Greg Kaufman

What is Greg Kaufman email address?

Greg Kaufman's primary email address is ************@rapp.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Greg Kaufman work for?

Greg Kaufman is a Data and Marketing Sciences at RAPP, a company specializing in Management consulting services.

Where Greg Kaufman graduated from?

Greg Kaufman holds a degree in Communications And Interactive Multimedia from University of Southern California.

How can I directly contact Greg Kaufman?

To contact Greg Kaufman directly, you can use the email address ************@rapp.com. Complete contact information is available upon registration with Muraena.

Who is Greg Kaufman?

Greg Kaufman is a seasoned technologist and strategist specializing in analytics and digital measurement, with a career spanning over two decades. Currently serving as SVP of Analytics Enablement at RAPP, he has a proven track record in establishing analytics practices that drive business success in a data privacy-first environment. His unique ability to simplify complex technical concepts has empowered clients to achieve their marketing goals effectively. Greg's extensive experience includes leadership roles at Direct Partners and Omnicom Precision Marketing, where he has spearheaded analytics technology initiatives and collaborated on business development strategies. With a strong foundation in web development and digital media, he has contributed to the success of numerous brands throughout his career. Greg holds degrees from the University of Southern California and Emory University, underscoring his commitment to education and continuous learning.

Greg`s contact details

mail

************@rapp.com

********@rappcollins.com

Colleagues

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Shiona Mcdougall

Global Chief Strategy Officer

Paul Blockey

Managing Director

Addison Deitz

Vice President, Business Development

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Addison Deitz

Chief Client Development Officer

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Rajat Goswami

SVP Managing Partner

Greg Brent

VP Technology

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Russ Groombridge

Vice President Data Analytics

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Vipul Agarwal

Senior Vice President, Technology

Reginald Roberts

Chief Statistician

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