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Heather Maddan

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Heather Maddan

VP, Storytelling | Serena & Lily

San Francisco, California, United States

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Heather Maddan

Summary

Heather Maddan is a seasoned storytelling expert with over 24 years of creative and editorial experience in the online media industry. Currently serving as Vice President of Storytelling at Serena And Lily, she has a proven track record of helping brands uncover their authentic narratives. Heather's diverse background includes roles at notable companies like Shutterfly and Popsugar, where she led innovative content strategies that significantly increased audience engagement. Her expertise spans various areas including copywriting, creative direction, and visual storytelling, making her a versatile asset in any creative endeavor. Passionate about brand differentiation, she is available for consulting projects that seek to elevate storytelling in both personal and professional contexts. Heather's unique approach combines solid research skills with a deep understanding of market trends, ensuring that every story resonates with its intended audience. Her career is marked by a commitment to uncovering and sharing compelling stories that inspire and connect. In addition, her experience in managing creative teams positions her as a leader in the field of storytelling.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Organisational experience

Corporate Experience

Startup Experience

Heather Maddan

Work Experience

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VP, Storytelling at

Serena & Lily

November 2022 - Present

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Brand Storytelling & Creative Marketing Consultant at

Self-Employed

May 2019 - July 2022

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Head of Content at

Anycart

May 2021 - April 2022

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Head of Content at

Anycart

May 2021 - April 2022

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Chief Storyteller at

Shutterfly

April 2011 - May 2019

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Editor of LilSugar at

PS

October 2007 - March 2011

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Reporter at

San Francisco Chronicle

October 2000 - October 2007

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Heather Maddan

Education

Saint Mary's College of California, Ba

January 1995 - January 1999

Sacred Heart Cathedral Prep

January 1991 - January 1995

Frequently Asked Questions about Heather Maddan

What is Heather Maddan email address?

Heather Maddan's primary email address is *******@sugarinc.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Heather Maddan work for?

Heather Maddan is a VP, Storytelling at Serena & Lily, a company specializing in Recreational vehicle dealers.

Where Heather Maddan graduated from?

Heather Maddan holds a degree in English, Art from Saint Mary's College of California.

How can I directly contact Heather Maddan?

To contact Heather Maddan directly, you can use the email address *******@sugarinc.com. Complete contact information is available upon registration with Muraena.

Who is Heather Maddan?

Heather Maddan is a seasoned storytelling expert with over 24 years of creative and editorial experience in the online media industry. Currently serving as Vice President of Storytelling at Serena And Lily, she has a proven track record of helping brands uncover their authentic narratives. Heather's diverse background includes roles at notable companies like Shutterfly and Popsugar, where she led innovative content strategies that significantly increased audience engagement. Her expertise spans various areas including copywriting, creative direction, and visual storytelling, making her a versatile asset in any creative endeavor. Passionate about brand differentiation, she is available for consulting projects that seek to elevate storytelling in both personal and professional contexts. Heather's unique approach combines solid research skills with a deep understanding of market trends, ensuring that every story resonates with its intended audience. Her career is marked by a commitment to uncovering and sharing compelling stories that inspire and connect. In addition, her experience in managing creative teams positions her as a leader in the field of storytelling.

Heather`s contact details

mail

*******@sugarinc.com

*******@shutterfly.com

*******@popsugar.com

**************@serenaandlily.com

Colleagues

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Stuart Mckeachie

Chief Technology Officer

Glenn King

Senior Vice President Operations

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Sarah Medearis

SVP Marketing

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Kris Kessenich

Vice President Ecommerce Delivery

Laura Allen

Director of Creative Services

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Milvia Okinishi-Shahid

Vice President Sourcing & Quality Assurance

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Lily Kanter

Empower Her Co-Founder & Investment Committee

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Brad Voelpel

SVP Supply Chain & Transportation

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Carla Rummo

Chief Marketing Officer

Kirsty Williams

chief design officer

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