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Irene Cabanas

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Irene Cabanas

VP, Experiential Marketing | Bastion US

Santa Ana, California, United States

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Irene Cabanas

Summary

Irene Cabanas is a seasoned marketing professional with extensive experience in experiential marketing, brand development, and strategic planning. Currently serving as VP of Experiential Marketing at Bastion Amplify, she has a proven track record of creating impactful marketing campaigns across various sectors, particularly in retail and foodservice. Irene has held several leadership roles in notable agencies, showcasing her ability to drive results and foster brand engagement. Her expertise spans account management, event planning, and digital marketing, positioning her as a valuable asset in the marketing landscape. With a strong educational background in communications and Spanish, Irene effectively bridges cultural insights into her marketing strategies. She is known for her innovative approaches to brand storytelling and community outreach. Outside of her professional endeavors, Irene is passionate about exploring emerging marketing trends and fostering collaboration within diverse teams.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Irene Cabanas

Work Experience

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VP, Experiential Marketing at

Bastion US

June 2022 - Present

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VP, Experiential Marketing at

IMW Agency

February 2019 - March 2023

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Director, Experiential Marketing at

IMW Agency

October 2012 - March 2023

💼

Experiential Marketing Director at

Latinsphere Advertising

September 2009 - March 2012

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Promotions Manager at

Casanova//McCann

January 2008 - March 2009

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Marketing Associate at

Pacific Trellis Fruit

January 2006 - December 2007

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Senior Acct. Executive at

Integrated MarketingWorks

January 2000 - January 2005

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Special Events Manager at

National MS Society

February 1998 - February 2000

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Irene Cabanas

Education

Universidad Autónoma de Guadalajara, Minor

January 1998 - January 1998

California State University, Fullerton, Bachelor Of Arts

January 1993 - January 1998

Frequently Asked Questions about Irene Cabanas

What is Irene Cabanas email address?

Irene Cabanas's primary email address is *****@imwagency.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Irene Cabanas work for?

Irene Cabanas is a VP, Experiential Marketing at Bastion US, a company specializing in Other Professional, Scientific, & Technical Services.

Where Irene Cabanas graduated from?

Irene Cabanas holds a degree in Spanish from Universidad Autónoma de Guadalajara.

How can I directly contact Irene Cabanas?

To contact Irene Cabanas directly, you can use the email address *****@imwagency.com. Complete contact information is available upon registration with Muraena.

Who is Irene Cabanas?

Irene Cabanas is a seasoned marketing professional with extensive experience in experiential marketing, brand development, and strategic planning. Currently serving as VP of Experiential Marketing at Bastion Amplify, she has a proven track record of creating impactful marketing campaigns across various sectors, particularly in retail and foodservice. Irene has held several leadership roles in notable agencies, showcasing her ability to drive results and foster brand engagement. Her expertise spans account management, event planning, and digital marketing, positioning her as a valuable asset in the marketing landscape. With a strong educational background in communications and Spanish, Irene effectively bridges cultural insights into her marketing strategies. She is known for her innovative approaches to brand storytelling and community outreach. Outside of her professional endeavors, Irene is passionate about exploring emerging marketing trends and fostering collaboration within diverse teams.

Irene`s contact details

mail

*****@imwagency.com

********@bastionelevate.com

******@bastionagency.com

Colleagues

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Chris Bretschger

Managing Partner

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James Wharton

Managing Director

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