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Isabel Rafferty Zavala

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Isabel Rafferty Zavala

Co-Founder and CEO | Canela Media

United States

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Isabel Rafferty Zavala

Summary

Isabel Rafferty Zavala is a visionary entrepreneur and the Founder & CEO of Canela Media, the first multicultural OTT platform in the U.S. dedicated to delivering bilingual content for Hispanic audiences. With over 15 years of experience in the marketing and advertising sector, she has a proven track record of driving growth and innovation in digital media businesses. Isabel previously founded Mobvious Media, which became a leader in digital reach among Hispanic audiences and was partially acquired by Prisa Group. Her leadership at Adsmovil USA helped establish it as a frontrunner in the mobile advertising space. Isabel is passionate about leveraging technology and creativity to empower the Hispanic community and has built strong relationships with Fortune 500 companies. Her expertise spans various areas including digital marketing, media strategy, and business development. Isabel's commitment to multicultural representation in media is evident in her work and vision for the future.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Isabel Rafferty Zavala

Work Experience

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Co-Founder and CEO at

Canela Media

March 2019 - Present

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Founder & CEO Mobvious at

Prisa Media USA

March 2016 - February 2019

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Vice President Sales and Marketing at

Adsmovil

March 2012 - March 2016

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Director of Digital National Sales at

Impremedia

May 2011 - March 2012

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Interactive Sales Manager at

Entravision, L.L.C.

March 2010 - May 2011

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Account Executive at

Entravision, L.L.C.

October 2009 - March 2010

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Interactive Sales Representative at

North County Times

April 2009 - October 2009

💼

Sales and Customer Service at

Aluarte

January 2006 - January 2008

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Isabel Rafferty Zavala

Education

California State University San Marcos, B.A

January 2005 - January 2008

Frequently Asked Questions about Isabel Rafferty Zavala

What is Isabel Rafferty Zavala email address?

Isabel Rafferty Zavala's primary email address is ******@rqrafferty.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Isabel Rafferty Zavala work for?

Isabel Rafferty Zavala is a Co-Founder and CEO at Canela Media.

Where Isabel Rafferty Zavala graduated from?

Isabel Rafferty Zavala holds a degree in Business/Marketing from California State University San Marcos.

How can I directly contact Isabel Rafferty Zavala?

To contact Isabel Rafferty Zavala directly, you can use the email address ******@rqrafferty.com. Complete contact information is available upon registration with Muraena.

Who is Isabel Rafferty Zavala?

Isabel Rafferty Zavala is a visionary entrepreneur and the Founder & CEO of Canela Media, the first multicultural OTT platform in the U.S. dedicated to delivering bilingual content for Hispanic audiences. With over 15 years of experience in the marketing and advertising sector, she has a proven track record of driving growth and innovation in digital media businesses. Isabel previously founded Mobvious Media, which became a leader in digital reach among Hispanic audiences and was partially acquired by Prisa Group. Her leadership at Adsmovil USA helped establish it as a frontrunner in the mobile advertising space. Isabel is passionate about leveraging technology and creativity to empower the Hispanic community and has built strong relationships with Fortune 500 companies. Her expertise spans various areas including digital marketing, media strategy, and business development. Isabel's commitment to multicultural representation in media is evident in her work and vision for the future.

Isabel`s contact details

mail

******@rqrafferty.com

******@canelamedia.com

******@mobvious.co

Colleagues

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Oswald Méndez

Chief Marketing Officer

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Felipe Osorio

SVP of Content Verticals

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Peter Gonzalez

Chief Technology Officer

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Michael Rafferty

Co-Founder - Chief Operating Officer

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Shara Ogg

VP of Marketing

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Eric Tourtel

President Latin America

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Elvin Fernandez

VP of Ad Technology, Platforms

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Jeanette Bethencourt

Global SVP Commercial Operations

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Matt Montemayor

SVP of Sales & Partner

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Melanie

Vice President Human Resources

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