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Ivo Gerscovich
Ivo Gerscovich
Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog | Sega of America, Inc.
Los Angeles, California, United States
Ivo Gerscovich
Summary
Ivo Gerscovich is a seasoned marketing executive with over 20 years of experience in brand development and management across diverse industries, particularly in entertainment and technology. Currently serving as the Head of Sega Brands and Chief Business & Brand Officer for Sonic the Hedgehog, he has successfully launched high-profile products and led innovative marketing campaigns that have achieved record-breaking sales globally. His expertise spans digital marketing, strategic partnerships, and cross-functional team leadership, making him a key player in the transmedia landscape. Ivo has collaborated with major franchises from Paramount, Disney, and Fox, showcasing his ability to drive brand growth in competitive markets. His fluency in Spanish enhances his capability to connect with diverse audiences. Additionally, he has a rich background in both corporate and startup environments, contributing to his versatile approach to marketing strategy.
Ivo Gerscovich
Work Experience
Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at
Sega of America, Inc.
April 2024 - Present
Chief Business and Brand Officer, Sonic the Hedgehog at
Sega of America, Inc.
April 2022 - Present
Chief Brand Officer, Sonic the Hedgehog & SVP, Sega of America at
Sega of America, Inc.
March 2016 - Present
Chief Brand Officer at
Sega of America, Inc.
June 2015 - Present
Chief Global Marketing & Creative Officer at
35w Entertainment
January 2013 - Present
Advisory Board Member at
MetAlert
January 2002 - Present
Vice President Global Marketing at
Paramount
January 2008 - January 2012
Sr. Director Global Marketing at
Vivendi
January 2003 - January 2008
Director Promotions & Strategic Partnerships at
20th Century Studios
January 1998 - January 2003
Marketing & Promotions Manager at
Professional Sports Car Racing Inc
January 1997 - January 1998
Co-founder at
Squeevoz Limited Edition Clothing
January 1994 - January 1997
Ivo Gerscovich
Education
University of California, Santa Barbara, Bachelor Of Arts
January 1989 - January 1993
Frequently Asked Questions about Ivo Gerscovich
What is Ivo Gerscovich email address?
Ivo Gerscovich's primary email address is ***********@gtxcorp.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Ivo Gerscovich work for?
Ivo Gerscovich is a Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at Sega of America, Inc., a company specializing in Computer Systems Design & Related Services.
Where Ivo Gerscovich graduated from?
Ivo Gerscovich holds a degree in Communications from University of California, Santa Barbara.
How can I directly contact Ivo Gerscovich?
To contact Ivo Gerscovich directly, you can use the email address ***********@gtxcorp.com. Complete contact information is available upon registration with Muraena.
Who is Ivo Gerscovich?
Ivo Gerscovich is a seasoned marketing executive with over 20 years of experience in brand development and management across diverse industries, particularly in entertainment and technology. Currently serving as the Head of Sega Brands and Chief Business & Brand Officer for Sonic the Hedgehog, he has successfully launched high-profile products and led innovative marketing campaigns that have achieved record-breaking sales globally. His expertise spans digital marketing, strategic partnerships, and cross-functional team leadership, making him a key player in the transmedia landscape. Ivo has collaborated with major franchises from Paramount, Disney, and Fox, showcasing his ability to drive brand growth in competitive markets. His fluency in Spanish enhances his capability to connect with diverse audiences. Additionally, he has a rich background in both corporate and startup environments, contributing to his versatile approach to marketing strategy.
Ivo`s contact details
***********@gtxcorp.com
**************@sega.com
Colleagues
SVP, Business Strategy
President
Vice President - Engineering
VP, Brand Marketing
Vice President of Production & Product Development
VP, Business Development
Chief Financial and Corporate Officer
Vice President of Accounting
VP of Corporate Planning
Chief Contents Officer