Directory

>

Ivo Gerscovich

avatar

Ivo Gerscovich

Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog | Sega of America, Inc.

Los Angeles, California, United States

View contact details (it's free)

Ivo Gerscovich

Summary

Ivo Gerscovich is a seasoned marketing executive with over 20 years of experience in brand development and management across diverse industries, particularly in entertainment and technology. Currently serving as the Head of Sega Brands and Chief Business & Brand Officer for Sonic the Hedgehog, he has successfully launched high-profile products and led innovative marketing campaigns that have achieved record-breaking sales globally. His expertise spans digital marketing, strategic partnerships, and cross-functional team leadership, making him a key player in the transmedia landscape. Ivo has collaborated with major franchises from Paramount, Disney, and Fox, showcasing his ability to drive brand growth in competitive markets. His fluency in Spanish enhances his capability to connect with diverse audiences. Additionally, he has a rich background in both corporate and startup environments, contributing to his versatile approach to marketing strategy.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Ivo Gerscovich

Work Experience

company logo

Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at

Sega of America, Inc.

April 2024 - Present

company logo

Chief Business and Brand Officer, Sonic the Hedgehog at

Sega of America, Inc.

April 2022 - Present

company logo

Chief Brand Officer, Sonic the Hedgehog & SVP, Sega of America at

Sega of America, Inc.

March 2016 - Present

company logo

Chief Brand Officer at

Sega of America, Inc.

June 2015 - Present

💼

Chief Global Marketing & Creative Officer at

35w Entertainment

January 2013 - Present

company logo

Advisory Board Member at

MetAlert

January 2002 - Present

company logo

Vice President Global Marketing at

Paramount

January 2008 - January 2012

company logo

Sr. Director Global Marketing at

Vivendi

January 2003 - January 2008

company logo

Director Promotions & Strategic Partnerships at

20th Century Studios

January 1998 - January 2003

💼

Marketing & Promotions Manager at

Professional Sports Car Racing Inc

January 1997 - January 1998

💼

Co-founder at

Squeevoz Limited Edition Clothing

January 1994 - January 1997

Logos provided by Logo.dev

Ivo Gerscovich

Education

University of California, Santa Barbara, Bachelor Of Arts

January 1989 - January 1993

Frequently Asked Questions about Ivo Gerscovich

What is Ivo Gerscovich email address?

Ivo Gerscovich's primary email address is ***********@gtxcorp.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Ivo Gerscovich work for?

Ivo Gerscovich is a Head of SEGA Brands; Chief Business & Brand Officer- Sonic the Hedgehog at Sega of America, Inc., a company specializing in Computer Systems Design & Related Services.

Where Ivo Gerscovich graduated from?

Ivo Gerscovich holds a degree in Communications from University of California, Santa Barbara.

How can I directly contact Ivo Gerscovich?

To contact Ivo Gerscovich directly, you can use the email address ***********@gtxcorp.com. Complete contact information is available upon registration with Muraena.

Who is Ivo Gerscovich?

Ivo Gerscovich is a seasoned marketing executive with over 20 years of experience in brand development and management across diverse industries, particularly in entertainment and technology. Currently serving as the Head of Sega Brands and Chief Business & Brand Officer for Sonic the Hedgehog, he has successfully launched high-profile products and led innovative marketing campaigns that have achieved record-breaking sales globally. His expertise spans digital marketing, strategic partnerships, and cross-functional team leadership, making him a key player in the transmedia landscape. Ivo has collaborated with major franchises from Paramount, Disney, and Fox, showcasing his ability to drive brand growth in competitive markets. His fluency in Spanish enhances his capability to connect with diverse audiences. Additionally, he has a rich background in both corporate and startup environments, contributing to his versatile approach to marketing strategy.

Ivo`s contact details

mail

***********@gtxcorp.com

**************@sega.com

Colleagues

avatar
Noboru N

SVP, Business Strategy

Bruce Schaller

Vice President - Engineering

avatar
Ryan Lacina

VP, Brand Marketing

avatar
Bill A

Vice President of Production & Product Development

avatar
Dai Kudo

VP, Business Development

avatar
John Cheng

Chief Financial and Corporate Officer

avatar
Timothy Turner

Vice President of Accounting

Kenya Numata

VP of Corporate Planning

Hiroyuki Miyazaki

Chief Contents Officer

View Contact details (it's free)
Request Profile Removal