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Jeff Rocha

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Jeff Rocha

Senior Vice President, Chief Financial Officer | Direct Federal Credit Union

Needham, Massachusetts, United States

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Jeff Rocha

Summary

Jeff Rocha is a seasoned financial executive with a wealth of experience in the banking sector, currently serving as the Senior Vice President and Chief Financial Officer at Direct Federal Credit Union. With a career spanning over two decades, he has held pivotal roles in financial management, auditing, and strategic planning. Jeff's expertise encompasses a broad spectrum of financial disciplines, including risk management and business process improvement. His tenure at Direct Federal Credit Union showcases his commitment to enhancing financial operations and governance. A graduate of Bryant University, he combines academic knowledge with practical experience to drive organizational success. Jeff is known for his leadership style that fosters team collaboration and development. He is passionate about leveraging technology to optimize financial processes. Outside of work, he enjoys exploring emerging trends in finance and technology, positioning himself at the forefront of industry innovations.

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Jeff Rocha

Work Experience

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Senior Vice President, Chief Financial Officer at

Direct Federal Credit Union

April 2021 - Present

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Vice President Finance and Administration at

Direct Federal Credit Union

January 2017 - April 2021

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Controller at

Direct Federal Credit Union

January 2006 - January 2016

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Chief Financial Officer at

Nationsheritage Federal Credit Union

January 2003 - January 2006

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Senior Auditor at

McGladrey and Pullen LLP

January 1999 - January 2003

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Jeff Rocha

Education

Bryant University

January 1995 - January 1999

Frequently Asked Questions about Jeff Rocha

What company does Jeff Rocha work for?

Jeff Rocha is a Senior Vice President, Chief Financial Officer at Direct Federal Credit Union, a company specializing in National commercial banks.

Where Jeff Rocha graduated from?

Jeff Rocha holds a degree in from Bryant University.

Who is Jeff Rocha?

Jeff Rocha is a seasoned financial executive with a wealth of experience in the banking sector, currently serving as the Senior Vice President and Chief Financial Officer at Direct Federal Credit Union. With a career spanning over two decades, he has held pivotal roles in financial management, auditing, and strategic planning. Jeff's expertise encompasses a broad spectrum of financial disciplines, including risk management and business process improvement. His tenure at Direct Federal Credit Union showcases his commitment to enhancing financial operations and governance. A graduate of Bryant University, he combines academic knowledge with practical experience to drive organizational success. Jeff is known for his leadership style that fosters team collaboration and development. He is passionate about leveraging technology to optimize financial processes. Outside of work, he enjoys exploring emerging trends in finance and technology, positioning himself at the forefront of industry innovations.

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Colleagues

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Andrew Gabriel

SVP & Chief Operating Officer

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Michael Ferreer

Chief Member Officer

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Joseph Walsh

President & CEO

Don Kelliher

Chairman Emeritus

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Kristen Johnson

Senior Vice President, Employee and Brand Experience

Jean Geiwitz

SVP, Marketing

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Whitney Van Sciver

Vice President Human Resources

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