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Jeffrey Bustos

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Jeffrey Bustos

Retail Advisory Board | IAB

United States

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Jeffrey Bustos

Summary

Jeffrey Bustos is a seasoned professional in the advertising and marketing industry, currently serving as VP of Measurement Addressability Data at IAB. With a strong focus on retail media and data strategy, he advocates for diversity, equity, and inclusion in the workplace. His extensive experience spans various roles, including advisory positions and mentorship, showcasing his commitment to advancing industry knowledge. Jeffrey's technical expertise in data analytics and digital marketing is complemented by his leadership in developing measurement standards and privacy-enhancing technologies. He has a proven track record of enhancing customer engagement through innovative marketing strategies and a deep understanding of audience dynamics. His passion for storytelling and data-driven decision-making sets him apart in a competitive landscape. Jeffrey is also actively involved in academic initiatives that bridge the gap between industry and education.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Jeffrey Bustos

Work Experience

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Retail Advisory Board at

UNIVERSITY OF ARKANSAS

February 2023 - Present

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VP, Measurement Addressability Data at

IAB

February 2023 - Present

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Advisory Board Member at

Bwg Strategy LLC

July 2022 - Present

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Mentor at

The 30 Minute - University

February 2021 - Present

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VP, Programmatic+Data Center at

IAB

May 2022 - February 2023

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Director, US Data & Audience Strategy at

GroupM MENA

March 2021 - May 2022

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Director, Digital Strategy & Audience Planning at

Hearts & Science

May 2019 - March 2021

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Associate Director, Search, Social, E-commerce at

Essence

June 2017 - May 2019

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Manager, SEM & Social at

Reprise Digital

December 2015 - June 2017

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Search Marketing Analyst at

Greater Than One

March 2015 - December 2015

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Digital Marketing Associate at

Flightpath

June 2014 - March 2015

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Digital Marketing Manager at

Mama Enterprises, LLC

January 2014 - June 2014

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SEO Copywriter and Social Media Strategist at

Grupo Zero International Realty

April 2013 - June 2014

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Social Media Strategist and Writer at

Espmiami

July 2012 - October 2013

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Editiorial Intern and Social Media at

The Hangar Gallery

September 2012 - December 2012

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Jeffrey Bustos

Education

Frequently Asked Questions about Jeffrey Bustos

What is Jeffrey Bustos email address?

Jeffrey Bustos's primary email address is **************@mediacom.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Jeffrey Bustos work for?

Jeffrey Bustos is a Retail Advisory Board at IAB, a company specializing in Management consulting services.

Where Jeffrey Bustos graduated from?

Jeffrey Bustos holds a degree in Philosophy from Florida International University.

How can I directly contact Jeffrey Bustos?

To contact Jeffrey Bustos directly, you can use the email address **************@mediacom.com. Complete contact information is available upon registration with Muraena.

Who is Jeffrey Bustos?

Jeffrey Bustos is a seasoned professional in the advertising and marketing industry, currently serving as VP of Measurement Addressability Data at IAB. With a strong focus on retail media and data strategy, he advocates for diversity, equity, and inclusion in the workplace. His extensive experience spans various roles, including advisory positions and mentorship, showcasing his commitment to advancing industry knowledge. Jeffrey's technical expertise in data analytics and digital marketing is complemented by his leadership in developing measurement standards and privacy-enhancing technologies. He has a proven track record of enhancing customer engagement through innovative marketing strategies and a deep understanding of audience dynamics. His passion for storytelling and data-driven decision-making sets him apart in a competitive landscape. Jeffrey is also actively involved in academic initiatives that bridge the gap between industry and education.

Jeffrey`s contact details

mail

**************@mediacom.com

*******@iab.com

*******@reprisemedia.com

Colleagues

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Steve Ellis

Chief Operating Officer, Advertising

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Piya Mehra

Chief of Staff

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Evan Bowen

Chief Business Officer

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Sally Lee

Board Member, MAD Center

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Soizic Sacrez

Vice President of Marketing

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Thiago Cassemiro

Head of Data

Tim Walsh

Vice President of Events

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Kevin Flood

Chairman

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Kristina Meinig

IAE Climate Consortium (IAECC) Member

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Lartease Tiffith

Executive Vice President, Public Policy

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