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Jeffrey Bustos
Jeffrey Bustos
Retail Advisory Board | IAB
United States
Jeffrey Bustos
Summary
Jeffrey Bustos is a seasoned professional in the advertising and marketing industry, currently serving as VP of Measurement Addressability Data at IAB. With a strong focus on retail media and data strategy, he advocates for diversity, equity, and inclusion in the workplace. His extensive experience spans various roles, including advisory positions and mentorship, showcasing his commitment to advancing industry knowledge. Jeffrey's technical expertise in data analytics and digital marketing is complemented by his leadership in developing measurement standards and privacy-enhancing technologies. He has a proven track record of enhancing customer engagement through innovative marketing strategies and a deep understanding of audience dynamics. His passion for storytelling and data-driven decision-making sets him apart in a competitive landscape. Jeffrey is also actively involved in academic initiatives that bridge the gap between industry and education.
Jeffrey Bustos
Work Experience
Retail Advisory Board at
UNIVERSITY OF ARKANSAS
February 2023 - Present
VP, Measurement Addressability Data at
IAB
February 2023 - Present
Advisory Board Member at
Bwg Strategy LLC
July 2022 - Present
Mentor at
The 30 Minute - University
February 2021 - Present
VP, Programmatic+Data Center at
IAB
May 2022 - February 2023
Director, US Data & Audience Strategy at
GroupM MENA
March 2021 - May 2022
Director, Digital Strategy & Audience Planning at
Hearts & Science
May 2019 - March 2021
Associate Director, Search, Social, E-commerce at
Essence
June 2017 - May 2019
Manager, SEM & Social at
Reprise Digital
December 2015 - June 2017
Search Marketing Analyst at
Greater Than One
March 2015 - December 2015
Digital Marketing Associate at
Flightpath
June 2014 - March 2015
Digital Marketing Manager at
Mama Enterprises, LLC
January 2014 - June 2014
SEO Copywriter and Social Media Strategist at
Grupo Zero International Realty
April 2013 - June 2014
Social Media Strategist and Writer at
Espmiami
July 2012 - October 2013
Editiorial Intern and Social Media at
The Hangar Gallery
September 2012 - December 2012
Jeffrey Bustos
Education
Frequently Asked Questions about Jeffrey Bustos
What is Jeffrey Bustos email address?
Jeffrey Bustos's primary email address is **************@mediacom.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Jeffrey Bustos work for?
Jeffrey Bustos is a Retail Advisory Board at IAB, a company specializing in Management consulting services.
Where Jeffrey Bustos graduated from?
Jeffrey Bustos holds a degree in Philosophy from Florida International University.
How can I directly contact Jeffrey Bustos?
To contact Jeffrey Bustos directly, you can use the email address **************@mediacom.com. Complete contact information is available upon registration with Muraena.
Who is Jeffrey Bustos?
Jeffrey Bustos is a seasoned professional in the advertising and marketing industry, currently serving as VP of Measurement Addressability Data at IAB. With a strong focus on retail media and data strategy, he advocates for diversity, equity, and inclusion in the workplace. His extensive experience spans various roles, including advisory positions and mentorship, showcasing his commitment to advancing industry knowledge. Jeffrey's technical expertise in data analytics and digital marketing is complemented by his leadership in developing measurement standards and privacy-enhancing technologies. He has a proven track record of enhancing customer engagement through innovative marketing strategies and a deep understanding of audience dynamics. His passion for storytelling and data-driven decision-making sets him apart in a competitive landscape. Jeffrey is also actively involved in academic initiatives that bridge the gap between industry and education.
Jeffrey`s contact details
**************@mediacom.com
*******@iab.com
*******@reprisemedia.com
Colleagues
Chief Operating Officer, Advertising
Chief of Staff
Chief Business Officer
Board Member, MAD Center
Vice President of Marketing
Head of Data
Vice President of Events
Chairman
IAE Climate Consortium (IAECC) Member
Executive Vice President, Public Policy