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Jennifer Barbic

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Jennifer Barbic

Vice President of Brand Strategy | Creative Materials Corporation

United States

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Jennifer Barbic

Summary

Jennifer Barbic is a seasoned marketing professional with over 20 years of experience in branding, communications, and product management, currently serving as Vice President of Brand Strategy in the greeting card industry. She has a proven track record of building brand equity and driving growth across various organizations, demonstrating a relentless focus on client satisfaction. Jennifer is also an author, self-publishing children's books to honor her late cousin, with all proceeds supporting mental health initiatives. Her leadership style emphasizes team collaboration and strategic thinking, fostering environments where teams thrive and succeed together. With a diverse background that spans from academic publishing to innovative product marketing, she is adept at navigating complex marketing landscapes. Jennifer's commitment to sustainability and community engagement reflects her values both personally and professionally. Her educational background includes a Bachelor of Arts in English and specialized training in business and digital marketing.

General

Generalist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Startup Experience

Jennifer Barbic

Work Experience

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Vice President of Brand Strategy at

Creative Materials Corporation

April 2023 - Present

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Author at

The Kasie Care Project

September 2019 - Present

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Director of Marketing at

Albany College Of Pharmacy And Health Sciences

September 2022 - March 2023

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Vice President of Marketing at

Unlimited Tomorrow

June 2021 - August 2022

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Director of Product & Marketing at

Creative Materials Corporation

September 2019 - June 2021

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Director of Marketing at

Creative Materials Corporation

October 2016 - September 2019

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Director of Marketing at

Zones

February 2015 - October 2016

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Senior Marketing Manager at

Cengage Group

September 2011 - February 2015

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Marketing Manager at

Cengage Group

May 2008 - September 2011

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Marketing Specialist at

Cengage Group

April 2007 - May 2008

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Marketing Coordinator at

Cengage Group

March 2006 - April 2007

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Marketing Assistant at

Cengage Group

December 2004 - March 2006

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Store Manager at

American Greetings

June 1997 - December 2004

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Jennifer Barbic

Education

State University of New York - Albany, Bachelor Of Arts (B.A.)

January 1970 - January 1970

, Powermba And Powerdigitalmarketing Student

January 1970 - January 1970

Frequently Asked Questions about Jennifer Barbic

What is Jennifer Barbic email address?

Jennifer Barbic's primary email address is ***************@cengage.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Jennifer Barbic work for?

Jennifer Barbic is a Vice President of Brand Strategy at Creative Materials Corporation, a company specializing in Lumber & Other Construction Materials Merchant Wholesalers.

Where Jennifer Barbic graduated from?

Jennifer Barbic holds a degree in English Language And Literature, General from State University of New York - Albany.

How can I directly contact Jennifer Barbic?

To contact Jennifer Barbic directly, you can use the email address ***************@cengage.com. Complete contact information is available upon registration with Muraena.

Who is Jennifer Barbic?

Jennifer Barbic is a seasoned marketing professional with over 20 years of experience in branding, communications, and product management, currently serving as Vice President of Brand Strategy in the greeting card industry. She has a proven track record of building brand equity and driving growth across various organizations, demonstrating a relentless focus on client satisfaction. Jennifer is also an author, self-publishing children's books to honor her late cousin, with all proceeds supporting mental health initiatives. Her leadership style emphasizes team collaboration and strategic thinking, fostering environments where teams thrive and succeed together. With a diverse background that spans from academic publishing to innovative product marketing, she is adept at navigating complex marketing landscapes. Jennifer's commitment to sustainability and community engagement reflects her values both personally and professionally. Her educational background includes a Bachelor of Arts in English and specialized training in business and digital marketing.

Jennifer`s contact details

mail

***************@cengage.com

***************@nfrastructure.com

*******@creativematerialscorp.com

Colleagues

Ryan Micklus

President & CEO

Michele Kellish

Vice President

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Kelly Gatta

Chief Operating Officer

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Craig Lansley

Vice President of Supply Chain

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Brian Kile

Vice President, Contractor Relations

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