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Jersey Babcock

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Jersey Babcock

Vice President, Brand & Product Innovation | Her Campus Media

United States

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Jersey Babcock

Summary

Jersey Babcock is a dynamic VP of Brand & Product Innovation at Her Campus Media, where they lead teams to drive innovative solutions for Gen Z audiences. With a strong foundation in graphic design and creative direction, Jersey has a proven track record of increasing revenue through strategic product development, notably achieving a $12MM revenue increase at Bustle Digital Group. They excel in cross-functional collaboration, bridging communication gaps between design, development, and marketing teams. Jersey's experience spans various leadership roles, showcasing their ability to manage and inspire teams to deliver impactful creative solutions. A graduate of Boston University with a BFA in Graphic Design, they combine artistic vision with a strategic mindset to craft compelling brand narratives. Jersey is passionate about transforming ideas into revenue-generating realities and fostering a culture of creativity and innovation.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Jersey Babcock

Work Experience

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Vice President, Brand & Product Innovation at

Her Campus Media

January 2024 - Present

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Senior Product Manager, Revenue Product at

BDG

January 2022 - January 2023

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Director, Ad Innovation | Branded Content at

Dotdash

January 2020 - January 2022

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Associate Art Director, Revenue Product | Branded Content at

Dotdash

January 2019 - January 2020

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Senior Digital Designer | Branded Content at

Dotdash

January 2017 - January 2019

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Communications Designer at

PVH Corp.

January 2016 - January 2017

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Associate Art Director at

Everyday Health

January 2014 - January 2016

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Senior Graphic Designer, Creative Services at

Everyday Health

January 2013 - January 2014

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Sales Designer at

Everyday Health

January 2010 - January 2013

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Design Manager at

Alvarez Gallery

January 2010 - January 2010

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Design Intern/Freelancer at

Palm Publishing

January 2009 - January 2010

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Jersey Babcock

Education

Staples High School, High School

Frequently Asked Questions about Jersey Babcock

What is Jersey Babcock email address?

Jersey Babcock's primary email address is **************@bdg.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Jersey Babcock work for?

Jersey Babcock is a Vice President, Brand & Product Innovation at Her Campus Media, a company specializing in Communication services, nec.

Where Jersey Babcock graduated from?

Jersey Babcock holds a degree in Graphic Design from Boston University.

How can I directly contact Jersey Babcock?

To contact Jersey Babcock directly, you can use the email address **************@bdg.com. Complete contact information is available upon registration with Muraena.

Who is Jersey Babcock?

Jersey Babcock is a dynamic VP of Brand & Product Innovation at Her Campus Media, where they lead teams to drive innovative solutions for Gen Z audiences. With a strong foundation in graphic design and creative direction, Jersey has a proven track record of increasing revenue through strategic product development, notably achieving a $12MM revenue increase at Bustle Digital Group. They excel in cross-functional collaboration, bridging communication gaps between design, development, and marketing teams. Jersey's experience spans various leadership roles, showcasing their ability to manage and inspire teams to deliver impactful creative solutions. A graduate of Boston University with a BFA in Graphic Design, they combine artistic vision with a strategic mindset to craft compelling brand narratives. Jersey is passionate about transforming ideas into revenue-generating realities and fostering a culture of creativity and innovation.

Jersey`s contact details

mail

**************@bdg.com

********@dotdash.com

**************@hercampusmedia.com

Colleagues

Aislinn Foran

Campus & Influencer Marketing Intern

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Mark Coffey

EVP/HEAD OF STRATEGY, STRATEGIC PARTNERSHIPS & PRODUCT DEVELOPMENT

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Lena Groth

Teaching Assistant for BADM 211 (Business Analytics II)

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Corey Konaxis

VP of Finance & Administration

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Joanna Palumbo

Vice President, Sales Planning and Strategy

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