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Joana Serpa Pimentel
Joana Serpa Pimentel
Senior Vice President – APAC & EMEA Existing Customer Digital Sales Head
Singapore
Joana Serpa Pimentel
Summary
Joana Serpa Pimentel is a seasoned digital strategist with over 20 years of experience in the banking sector, specializing in digital transformation and growth marketing. She has a proven track record of enhancing customer engagement and driving significant revenue growth through innovative digital strategies across Asia and Europe. With a Master's degree in Digital Marketing from IE Business School and a certification in Generative AI, Joana adeptly integrates emerging technologies into traditional business practices. Her leadership in cross-functional teams has led to remarkable achievements, including a 129% increase in online purchases and a 51% year-over-year growth in mobile customers. Passionate about creating exceptional consumer experiences, Joana thrives in collaborative environments that foster innovation. She is eager to connect with like-minded professionals to explore opportunities in driving digital excellence and growth.
Joana Serpa Pimentel
Work Experience
Senior Vice President – APAC & EMEA Existing Customer Digital Sales Head at
Citi
June 2019 - Present
Regional Digital Engagement Lead for APAC & EMEA at
Citi
June 2016 - June 2019
Digital Transformation Head for MENA (Middle East and Africa) at
Citi
July 2013 - May 2016
Credit Cards Brand and Communication Head at
Barclays
January 2010 - May 2012
Project and Marketing Manager for Digital Bank Unit at
CITIBANK INTERNATIONAL PLC
June 2005 - December 2009
Founder nd Managing Partner at
Start Up Meghostesse
June 2004 - June 2005
Product manager at
Vodafone
January 2002 - September 2004
Joana Serpa Pimentel
Education
IE Business School, Master Digital Marketing
January 2012 - January 2013
instituto Superior de Economia e Gestão, Graduate
January 1996 - January 2001
Coursera
January 2022
Coursera, Generative Ai For Everyone
Frequently Asked Questions about Joana Serpa Pimentel
What is Joana Serpa Pimentel email address?
Joana Serpa Pimentel's primary email address is **************@citigroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.
Where Joana Serpa Pimentel graduated from?
Joana Serpa Pimentel holds a degree in from IE Business School.
How can I directly contact Joana Serpa Pimentel?
To contact Joana Serpa Pimentel directly, you can use the email address **************@citigroup.com. Complete contact information is available upon registration with Muraena.
Is Joana Serpa Pimentel an immigrant?
Yes, Joana Serpa Pimentel is an immigrant and currently based in Singapore
Who is Joana Serpa Pimentel?
Joana Serpa Pimentel is a seasoned digital strategist with over 20 years of experience in the banking sector, specializing in digital transformation and growth marketing. She has a proven track record of enhancing customer engagement and driving significant revenue growth through innovative digital strategies across Asia and Europe. With a Master's degree in Digital Marketing from IE Business School and a certification in Generative AI, Joana adeptly integrates emerging technologies into traditional business practices. Her leadership in cross-functional teams has led to remarkable achievements, including a 129% increase in online purchases and a 51% year-over-year growth in mobile customers. Passionate about creating exceptional consumer experiences, Joana thrives in collaborative environments that foster innovation. She is eager to connect with like-minded professionals to explore opportunities in driving digital excellence and growth.
Joana`s contact details
**************@citigroup.com
**************@citi.com