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Joanna Von Felkerzam
Joanna Von Felkerzam
Svp, Global Director Analytics | Spark Foundry
New York, New York, United States
Joanna Von Felkerzam
Summary
Joanna Von Felkerzam is a seasoned analytics leader with a wealth of experience in connecting brand strategy with business performance. As the SVP and Global Director of Analytics at Spark Foundry, she drives innovative data solutions that foster brand growth. Her career spans multiple continents, having held significant roles at Starcom in Asia Pacific and North America, where she established analytics practices and led teams to deliver audience insights. Joanna's unique approach combines qualitative and quantitative research methodologies, allowing her to unlock deep human understanding through data. She is passionate about purposeful design and believes in the power of meaningful exchanges between brands and consumers. Joanna holds a Master’s Degree from the University of Toronto and a Bachelor's Degree from the University of Guelph. Her diverse background in the malt beverages and advertising industries positions her as a thought leader in analytics and insights.
Joanna Von Felkerzam
Work Experience
Svp, Global Director Analytics at
Spark Foundry
January 2018 - Present
Svp, Global Director Analytics & Insights at
Starcom
January 2017 - January 2018
Senior Research Manager, Canada at
MEDIAVEST (PTY) LTD
May 2001 - January 2004
Various at
Heineken
January 1998 - January 1999
Joanna Von Felkerzam
Education
University of Guelph, Bachelors
January 1970 - January 1970
University of Toronto, Masters
January 1970 - January 1970
Frequently Asked Questions about Joanna Von Felkerzam
What is Joanna Von Felkerzam email address?
Joanna Von Felkerzam's primary email address is *******************@sparkfoundryww.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Joanna Von Felkerzam work for?
Joanna Von Felkerzam is a Svp, Global Director Analytics at Spark Foundry, a company specializing in Management consulting services.
Where Joanna Von Felkerzam graduated from?
Joanna Von Felkerzam holds a degree in from University of Guelph.
How can I directly contact Joanna Von Felkerzam?
To contact Joanna Von Felkerzam directly, you can use the email address *******************@sparkfoundryww.com. Complete contact information is available upon registration with Muraena.
Who is Joanna Von Felkerzam?
Joanna Von Felkerzam is a seasoned analytics leader with a wealth of experience in connecting brand strategy with business performance. As the SVP and Global Director of Analytics at Spark Foundry, she drives innovative data solutions that foster brand growth. Her career spans multiple continents, having held significant roles at Starcom in Asia Pacific and North America, where she established analytics practices and led teams to deliver audience insights. Joanna's unique approach combines qualitative and quantitative research methodologies, allowing her to unlock deep human understanding through data. She is passionate about purposeful design and believes in the power of meaningful exchanges between brands and consumers. Joanna holds a Master’s Degree from the University of Toronto and a Bachelor's Degree from the University of Guelph. Her diverse background in the malt beverages and advertising industries positions her as a thought leader in analytics and insights.
Joanna`s contact details
*******************@sparkfoundryww.com
Colleagues
Chief Operating Officer
Senior Vice President, Group Client Director
Managing Director
Senior Vice President
VP, Media Strategy
Vice President - Media Strategy
Vice President, Analytics
Client Lead, Senior Vice President
VP/Activation Director
Vice President, Technology and Activation