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Joanna Von Felkerzam

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Joanna Von Felkerzam

Svp, Global Director Analytics | Spark Foundry

New York, New York, United States

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Joanna Von Felkerzam

Summary

Joanna Von Felkerzam is a seasoned analytics leader with a wealth of experience in connecting brand strategy with business performance. As the SVP and Global Director of Analytics at Spark Foundry, she drives innovative data solutions that foster brand growth. Her career spans multiple continents, having held significant roles at Starcom in Asia Pacific and North America, where she established analytics practices and led teams to deliver audience insights. Joanna's unique approach combines qualitative and quantitative research methodologies, allowing her to unlock deep human understanding through data. She is passionate about purposeful design and believes in the power of meaningful exchanges between brands and consumers. Joanna holds a Master’s Degree from the University of Toronto and a Bachelor's Degree from the University of Guelph. Her diverse background in the malt beverages and advertising industries positions her as a thought leader in analytics and insights.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Joanna Von Felkerzam

Work Experience

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Svp, Global Director Analytics at

Spark Foundry

January 2018 - Present

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Svp, Global Director Analytics & Insights at

Starcom

January 2017 - January 2018

💼

Senior Research Manager, Canada at

MEDIAVEST (PTY) LTD

May 2001 - January 2004

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Various at

Heineken

January 1998 - January 1999

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Joanna Von Felkerzam

Education

University of Guelph, Bachelors

January 1970 - January 1970

University of Toronto, Masters

January 1970 - January 1970

Frequently Asked Questions about Joanna Von Felkerzam

What is Joanna Von Felkerzam email address?

Joanna Von Felkerzam's primary email address is *******************@sparkfoundryww.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Joanna Von Felkerzam work for?

Joanna Von Felkerzam is a Svp, Global Director Analytics at Spark Foundry, a company specializing in Management consulting services.

Where Joanna Von Felkerzam graduated from?

Joanna Von Felkerzam holds a degree in from University of Guelph.

How can I directly contact Joanna Von Felkerzam?

To contact Joanna Von Felkerzam directly, you can use the email address *******************@sparkfoundryww.com. Complete contact information is available upon registration with Muraena.

Who is Joanna Von Felkerzam?

Joanna Von Felkerzam is a seasoned analytics leader with a wealth of experience in connecting brand strategy with business performance. As the SVP and Global Director of Analytics at Spark Foundry, she drives innovative data solutions that foster brand growth. Her career spans multiple continents, having held significant roles at Starcom in Asia Pacific and North America, where she established analytics practices and led teams to deliver audience insights. Joanna's unique approach combines qualitative and quantitative research methodologies, allowing her to unlock deep human understanding through data. She is passionate about purposeful design and believes in the power of meaningful exchanges between brands and consumers. Joanna holds a Master’s Degree from the University of Toronto and a Bachelor's Degree from the University of Guelph. Her diverse background in the malt beverages and advertising industries positions her as a thought leader in analytics and insights.

Joanna`s contact details

mail

*******************@sparkfoundryww.com

Colleagues

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Nigel Waring

Chief Operating Officer

Paul Celt

Senior Vice President, Group Client Director

Peter Butler

Managing Director

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Peter Lee

Senior Vice President

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Angela Blankenship

VP, Media Strategy

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Garrett Kelly

Vice President - Media Strategy

Brent Kruschke

Vice President, Analytics

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Haley Bilton

Client Lead, Senior Vice President

Terry Berlin

VP/Activation Director

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Katie Egan

Vice President, Technology and Activation

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