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Jonathan Lay

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Jonathan Lay

Vice President Digital Marketing | Desert Financial Credit Union

Phoenix, Arizona, United States

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Jonathan Lay

Summary

Jonathan Lay is a seasoned marketing professional with over a decade of experience in developing effective strategies across various sectors, particularly in brand and acquisition marketing. He specializes in simplifying complex marketing challenges through a blend of analytical strategy and creative execution. Jonathan's approach to marketing emphasizes the importance of understanding consumer needs and building trust through valuable content rather than direct product offers. His experience includes leadership roles in digital marketing at Desert Financial Credit Union, where he drives innovation in customer engagement. Jonathan is adept at educating stakeholders on the necessity of adapting to technological advancements and market changes. His background also includes roles in the legal and financial sectors, showcasing his versatility. Jonathan holds dual degrees from The University of Texas at Austin, further solidifying his foundation in business and media. He is passionate about leveraging digital marketing to create meaningful connections with consumers and is known for his ability to challenge conventional thinking within organizations.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Jonathan Lay

Work Experience

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Vice President Digital Marketing at

Desert Financial Credit Union

Present

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Vice President Digital Marketing at

Desert Financial Credit Union

May 2022 - November 2022

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Director Of Marketing at

Wsecu

June 2018 - May 2022

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Senior Advisor at

Digital Growth Institute

January 2009 - June 2018

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Paralegal at

BAKER BOTTS (SINGAPORE) LLP

May 2007 - January 2009

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Direct Marketing Intern at

National INSTRUMENTS

May 2006 - May 2007

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Jonathan Lay

Education

The University of Texas at Austin, Bachelor Of Business Administration (B.B.A.)

January 2002 - January 2007

The University of Texas at Austin, Bachelor Of Science (B.S.)

January 2002 - January 2007

Frequently Asked Questions about Jonathan Lay

What is Jonathan Lay email address?

Jonathan Lay's primary email address is ************@desertfinancial.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Jonathan Lay work for?

Jonathan Lay is a Vice President Digital Marketing at Desert Financial Credit Union, a company specializing in Monetary Authorities-Central Bank.

Where Jonathan Lay graduated from?

Jonathan Lay holds a degree in Marketing from The University of Texas at Austin.

How can I directly contact Jonathan Lay?

To contact Jonathan Lay directly, you can use the email address ************@desertfinancial.com. Complete contact information is available upon registration with Muraena.

Who is Jonathan Lay?

Jonathan Lay is a seasoned marketing professional with over a decade of experience in developing effective strategies across various sectors, particularly in brand and acquisition marketing. He specializes in simplifying complex marketing challenges through a blend of analytical strategy and creative execution. Jonathan's approach to marketing emphasizes the importance of understanding consumer needs and building trust through valuable content rather than direct product offers. His experience includes leadership roles in digital marketing at Desert Financial Credit Union, where he drives innovation in customer engagement. Jonathan is adept at educating stakeholders on the necessity of adapting to technological advancements and market changes. His background also includes roles in the legal and financial sectors, showcasing his versatility. Jonathan holds dual degrees from The University of Texas at Austin, further solidifying his foundation in business and media. He is passionate about leveraging digital marketing to create meaningful connections with consumers and is known for his ability to challenge conventional thinking within organizations.

Jonathan`s contact details

mail

************@desertfinancial.com

****@wsecu.org

****@cugrow.com

Colleagues

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Rekha Athreya

Vice President Marketing Operations

Susan Frank

President/CEO

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Ron Amstutz

Executive Vice President

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Theresa Fadel

VP Business Enablement

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Laura Watson Cma Cpa

Chief Financial Officer

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Laura Wallace

SVP, Chief Engagement Officer

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Sara Regan

General Counsel and Senior Vice President of Enterprise Risk

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Cathy Graham

Executive Vice President

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Carie Galati Shrm-Scp Phr

Senior Vice President, Chief Human Resources Officer

Carlissa Wright

VP/Executive Director - Corporate Social Responsibility

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