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Joni Odum

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Joni Odum

President/CEO | Firstline Brands

Upper Providence Township, Pennsylvania, United States

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Joni Odum

Summary

Joni A. Odum is a dynamic entrepreneur and the President/CEO of Firstline Incorporated, a pioneering personal products company specializing in textured hair accessories. With a rich legacy dating back to 1986, Firstline is recognized as the largest Black-owned and women-owned hair accessory company in the U.S., with products available at major retailers like Walmart and Target. Joni's leadership is deeply influenced by her father's entrepreneurial spirit, which she embraced from a young age. Her professional journey includes significant roles in marketing and financial analysis at Johnson & Johnson, where she honed her skills in brand management and strategic planning. Joni is passionate about innovation and market penetration, driving Firstline's growth and expanding its product lines. Her commitment to enhancing the consumer experience for those with textured hair reflects her dedication to quality and inclusivity. Joni's approach combines a strong work ethic with a genuine appreciation for people, making her a respected leader in her industry.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Joni Odum

Work Experience

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President/CEO at

Firstline Brands

February 2020 - Present

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Chief Marketing Officer at

Firstline Brands

July 2016 - February 2020

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Marketing Director at

Firstline Brands

July 2014 - July 2016

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Marketing Manager at

Firstline Brands

February 2011 - July 2014

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Marketing Associate at

Firstline Brands

February 2008 - February 2011

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Marketing Associate at

Firstline Brands

March 2002 - February 2007

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Financial Analyst at

Johnson & Johnson

June 1998 - October 2002

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Joni Odum

Education

Hampton University, Bachelor Of Science (B.S.)

January 1994 - January 1998

Frequently Asked Questions about Joni Odum

What is Joni Odum email address?

Joni Odum's primary email address is *********@firstlinebrands.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Joni Odum work for?

Joni Odum is a President/CEO at Firstline Brands, a company specializing in Men's & boy's clothing.

Where Joni Odum graduated from?

Joni Odum holds a degree in Finance from Hampton University.

How can I directly contact Joni Odum?

To contact Joni Odum directly, you can use the email address *********@firstlinebrands.com. Complete contact information is available upon registration with Muraena.

Who is Joni Odum?

Joni A. Odum is a dynamic entrepreneur and the President/CEO of Firstline Incorporated, a pioneering personal products company specializing in textured hair accessories. With a rich legacy dating back to 1986, Firstline is recognized as the largest Black-owned and women-owned hair accessory company in the U.S., with products available at major retailers like Walmart and Target. Joni's leadership is deeply influenced by her father's entrepreneurial spirit, which she embraced from a young age. Her professional journey includes significant roles in marketing and financial analysis at Johnson & Johnson, where she honed her skills in brand management and strategic planning. Joni is passionate about innovation and market penetration, driving Firstline's growth and expanding its product lines. Her commitment to enhancing the consumer experience for those with textured hair reflects her dedication to quality and inclusivity. Joni's approach combines a strong work ethic with a genuine appreciation for people, making her a respected leader in her industry.

Joni`s contact details

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*********@firstlinebrands.com

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