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Karen Soo

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Karen Soo

Managing Director | Tug Agency

Singapore

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Karen Soo

Summary

Karen Soo is a seasoned Managing Director in the Marketing and Advertising industry, currently leading operations at Tug in the United Kingdom. With a robust background in account management and digital marketing, she has a proven track record of driving growth through innovative strategies and data-driven decision-making. Her experience spans multiple high-profile organizations, showcasing her ability to adapt to diverse environments and challenges. Karen is known for her expertise in digital strategy and media planning, having worked with notable companies like Reprise Digital and Starcom Mediavest. She holds a Bachelor of Arts in Media and Communications from UNSW and a Diploma in Mass Communications from Ngee Ann Polytechnic. Fluent in English, Karen is passionate about leveraging technology to enhance marketing effectiveness and consumer engagement. Her leadership style emphasizes collaboration and empowerment, fostering a culture of creativity and excellence.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Karen Soo

Work Experience

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Managing Director at

Tug Agency

Present

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Managing Director at

Tug Agency

July 2022 - Present

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Head Of Reprise at

Reprise Digital

January 2019 - December 2021

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Digital Marketing And Solutions Consultant at

The Learning Lab, Singapore

June 2018 - December 2018

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Digital Director at

OMD APAC

May 2013 - June 2018

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Associate Director at

Zenith

September 2011 - April 2013

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Senior Digital Manager at

Starcom Worldwide, S.A. de C.V.

June 2010 - September 2011

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Digital Manager, Asean Team P&G at

Starcom Worldwide, S.A. de C.V.

June 2011 - September 2011

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Associate Manager at

Mindshare

June 2007 - June 2010

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Business Executive at

Starcom Ip

March 2006 - June 2007

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Karen Soo

Education

UNSW Sydney, Bachelor Of Arts

January 2004 - January 2006

Ngee Ann Polytechnic, Diploma In Mass Communications

January 2000 - January 2003

Frequently Asked Questions about Karen Soo

What is Karen Soo email address?

Karen Soo's primary email address is *********@tugagency.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Karen Soo work for?

Karen Soo is a Managing Director at Tug Agency, a company specializing in Management consulting services.

Where Karen Soo graduated from?

Karen Soo holds a degree in Media And Communications, Chinese Studies from UNSW Sydney.

How can I directly contact Karen Soo?

To contact Karen Soo directly, you can use the email address *********@tugagency.com. Complete contact information is available upon registration with Muraena.

Who is Karen Soo?

Karen Soo is a seasoned Managing Director in the Marketing and Advertising industry, currently leading operations at Tug in the United Kingdom. With a robust background in account management and digital marketing, she has a proven track record of driving growth through innovative strategies and data-driven decision-making. Her experience spans multiple high-profile organizations, showcasing her ability to adapt to diverse environments and challenges. Karen is known for her expertise in digital strategy and media planning, having worked with notable companies like Reprise Digital and Starcom Mediavest. She holds a Bachelor of Arts in Media and Communications from UNSW and a Diploma in Mass Communications from Ngee Ann Polytechnic. Fluent in English, Karen is passionate about leveraging technology to enhance marketing effectiveness and consumer engagement. Her leadership style emphasizes collaboration and empowerment, fostering a culture of creativity and excellence.

Karen`s contact details

mail

*********@tugagency.com

Colleagues

Oliver Vaughan

Global Head of Digital Marketing & COO

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Peter Boulton

Chief Financial Officer

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Faye Daffarn

Managing Director

Mike Dodds

Board Trustee

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Nick Beck

Founder & CEO

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Eoin O'neill

CTO & Global Head of SEO

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Charlie Bacon

Managing Director

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