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Karen Sutphen

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Karen Sutphen

VP, CRM & Loyalty | DXL Group

Sparta Township, New Jersey, United States

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Karen Sutphen

Summary

Karen Sutphen is a seasoned B2C marketing executive with a strong focus on brand engagement and data-driven strategies. With extensive experience in the recreational vehicle industry, she has successfully transformed loyalty programs and marketing strategies for major brands like DXL and Bed Bath & Beyond. Her leadership has resulted in impressive metrics, such as a 70% growth in incremental sales and a significant lift in customer lifetime value. Karen believes in creating immersive consumer experiences that extend beyond traditional branding, emphasizing storytelling and customer insights. A graduate of the Rhode Island School of Design, she combines creative direction with analytical skills to drive impactful marketing campaigns. As a member of the Women's Leadership Group, she advocates for diversity and collaboration in the workplace. Karen's journey reflects her commitment to continuous improvement and innovation in marketing practices.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Karen Sutphen

Work Experience

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VP, CRM & Loyalty at

DXL Group

April 2023 - Present

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Senior Director, CRM at

Bed Bath & Beyond

April 2022 - April 2023

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Senior Director of Marketing | buybuy BABY + Harmon Face Values at

Bed Bath & Beyond

October 2020 - April 2022

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Senior Director of Marketing | Christmas Tree Shops + Harmon Face Values at

Bed Bath & Beyond

June 2018 - October 2020

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Director of Marketing | Christmas Tree Shops + Harmon Face Values at

Bed Bath & Beyond

January 2014 - June 2018

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Director of Design | Christmas Tree Shops at

Bed Bath & Beyond

July 2013 - January 2014

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Art Manager | Christmas Tree Shops at

Bed Bath & Beyond

January 2003 - July 2013

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Karen Sutphen

Education

Frequently Asked Questions about Karen Sutphen

What is Karen Sutphen email address?

Karen Sutphen's primary email address is *************@bedbathandbeyond.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Karen Sutphen work for?

Karen Sutphen is a VP, CRM & Loyalty at DXL Group, a company specializing in Recreational vehicle dealers.

Where Karen Sutphen graduated from?

Karen Sutphen holds a degree in Illustration from Rhode Island School of Design.

How can I directly contact Karen Sutphen?

To contact Karen Sutphen directly, you can use the email address *************@bedbathandbeyond.com. Complete contact information is available upon registration with Muraena.

Who is Karen Sutphen?

Karen Sutphen is a seasoned B2C marketing executive with a strong focus on brand engagement and data-driven strategies. With extensive experience in the recreational vehicle industry, she has successfully transformed loyalty programs and marketing strategies for major brands like DXL and Bed Bath & Beyond. Her leadership has resulted in impressive metrics, such as a 70% growth in incremental sales and a significant lift in customer lifetime value. Karen believes in creating immersive consumer experiences that extend beyond traditional branding, emphasizing storytelling and customer insights. A graduate of the Rhode Island School of Design, she combines creative direction with analytical skills to drive impactful marketing campaigns. As a member of the Women's Leadership Group, she advocates for diversity and collaboration in the workplace. Karen's journey reflects her commitment to continuous improvement and innovation in marketing practices.

Karen`s contact details

mail

*************@bedbathandbeyond.com

******@dxl.com

********@cmal.com

Colleagues

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Peter Stratton

Executive Vice President and Chief Financial Officer

Alan Teixeira

Vice President Human Resources, Compensation & Benefits

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Frank Chane

Senior Vice President, Supply Chain and Customer Fulfillment

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Frank Von Oldenburg

Vice President of Logistics

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Harvey Kanter

Chief Executive Officer and President of DXLG, Member Board of Directors

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Stacey Jones

Chief Human Resources Officer

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Kathleen Meehan

VP of Global Merchandising

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Katie Giovino

Senior Vice President of Planning and Allocation

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Barbara Buhr

SVP of Global Sourcing

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Debbie Mccarthy

Vice President of Technology & Innovations Business Solutions

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