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Katie Blackburn

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Katie Blackburn

Vice President - Strategy, Format & General Merchandise | WHSmith North America

London, England, United Kingdom

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Katie Blackburn

Summary

Katie Blackburn is an accomplished Vice President of Merchandising at WHSmith North America, with a strong background in data analysis, market research, and marketing strategy. With a career spanning over a decade, she has held various leadership roles within WHSmith, showcasing her expertise in managing general merchandise and food & beverage categories. Her educational foundation in Land Economy from the University of Cambridge complements her analytical skills, enabling her to drive strategic decisions effectively. Katie's experience at Mondelez International further solidified her capabilities in customer development and brand management. She is known for her teamwork and innovative approach to marketing communications, making her a valuable asset in the business services industry. Outside of work, Katie has a passion for sustainability and emerging technologies, which she believes are vital for the future of retail. Her journey reflects a blend of dedication, adaptability, and a commitment to excellence in merchandising.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Sustainability

Organisational experience

Corporate Experience

Katie Blackburn

Work Experience

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Vice President - Strategy, Format & General Merchandise at

WHSmith North America

September 2024 - Present

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Vice President of Merchandising - Food & Beverage at

WHSmith North America

May 2023 - September 2024

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Head Of Buying - General Merchandise at

WHSmith

January 2022 - June 2023

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Trading Controller - General Merchandise at

WHSmith

September 2019 - January 2022

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Trading Controller - Snacking, News & Magazines at

WHSmith

October 2018 - September 2019

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Senior Buyer - Snacking at

WHSmith

September 2017 - September 2018

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Buyer - Snacking at

WHSmith

September 2016 - August 2017

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Customer Development Manager - WHSmith Travel & High Street at

Mondelēz International

July 2015 - September 2016

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Customer Development Executive - ASDA (Seasonal) at

Mondelēz International

September 2014 - July 2015

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Brand Executive - Pocket Candy (Trebor & Halls) at

Mondelēz International

September 2013 - September 2014

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Sales Development Executive at

Mondelēz International

March 2013 - September 2013

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Customer Planning Executive (Beverages) at

Mondelēz International

January 2012 - March 2013

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Intern at

Cumberland Ellis

January 2011 - January 2011

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Contracts Administrator at

Capita

July 2010 - September 2010

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Research Assistant at

Capita Real estate and infrastructure

January 2009 - January 2009

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Intern at

LSA Search International

January 2009 - January 2009

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Katie Blackburn

Education

University of Cambridge, Ba Hons

January 2009 - January 2012

Reigate grammar School

January 2002 - January 2009

Frequently Asked Questions about Katie Blackburn

What is Katie Blackburn email address?

Katie Blackburn's primary email address is **********@marshallretailgroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Katie Blackburn work for?

Katie Blackburn is a Vice President - Strategy, Format & General Merchandise at WHSmith North America, a company specializing in Family clothing stores.

Where Katie Blackburn graduated from?

Katie Blackburn holds a degree in Land Economy from University of Cambridge.

How can I directly contact Katie Blackburn?

To contact Katie Blackburn directly, you can use the email address **********@marshallretailgroup.com. Complete contact information is available upon registration with Muraena.

Who is Katie Blackburn?

Katie Blackburn is an accomplished Vice President of Merchandising at WHSmith North America, with a strong background in data analysis, market research, and marketing strategy. With a career spanning over a decade, she has held various leadership roles within WHSmith, showcasing her expertise in managing general merchandise and food & beverage categories. Her educational foundation in Land Economy from the University of Cambridge complements her analytical skills, enabling her to drive strategic decisions effectively. Katie's experience at Mondelez International further solidified her capabilities in customer development and brand management. She is known for her teamwork and innovative approach to marketing communications, making her a valuable asset in the business services industry. Outside of work, Katie has a passion for sustainability and emerging technologies, which she believes are vital for the future of retail. Her journey reflects a blend of dedication, adaptability, and a commitment to excellence in merchandising.

Katie`s contact details

mail

**********@marshallretailgroup.com

***************@whsmith.co.uk

Colleagues

Steve Rensi

Vice President, Operations

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Janine Walton

Divisional Vice President, Merchandising

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