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Katie Blackburn
Katie Blackburn
Vice President - Strategy, Format & General Merchandise | WHSmith North America
London, England, United Kingdom
Katie Blackburn
Summary
Katie Blackburn is an accomplished Vice President of Merchandising at WHSmith North America, with a strong background in data analysis, market research, and marketing strategy. With a career spanning over a decade, she has held various leadership roles within WHSmith, showcasing her expertise in managing general merchandise and food & beverage categories. Her educational foundation in Land Economy from the University of Cambridge complements her analytical skills, enabling her to drive strategic decisions effectively. Katie's experience at Mondelez International further solidified her capabilities in customer development and brand management. She is known for her teamwork and innovative approach to marketing communications, making her a valuable asset in the business services industry. Outside of work, Katie has a passion for sustainability and emerging technologies, which she believes are vital for the future of retail. Her journey reflects a blend of dedication, adaptability, and a commitment to excellence in merchandising.
Katie Blackburn
Work Experience
Vice President - Strategy, Format & General Merchandise at
WHSmith North America
September 2024 - Present
Vice President of Merchandising - Food & Beverage at
WHSmith North America
May 2023 - September 2024
Head Of Buying - General Merchandise at
WHSmith
January 2022 - June 2023
Trading Controller - General Merchandise at
WHSmith
September 2019 - January 2022
Trading Controller - Snacking, News & Magazines at
WHSmith
October 2018 - September 2019
Senior Buyer - Snacking at
WHSmith
September 2017 - September 2018
Buyer - Snacking at
WHSmith
September 2016 - August 2017
Customer Development Manager - WHSmith Travel & High Street at
Mondelēz International
July 2015 - September 2016
Customer Development Executive - ASDA (Seasonal) at
Mondelēz International
September 2014 - July 2015
Brand Executive - Pocket Candy (Trebor & Halls) at
Mondelēz International
September 2013 - September 2014
Sales Development Executive at
Mondelēz International
March 2013 - September 2013
Customer Planning Executive (Beverages) at
Mondelēz International
January 2012 - March 2013
Intern at
Cumberland Ellis
January 2011 - January 2011
Contracts Administrator at
Capita
July 2010 - September 2010
Research Assistant at
Capita Real estate and infrastructure
January 2009 - January 2009
Intern at
LSA Search International
January 2009 - January 2009
Katie Blackburn
Education
University of Cambridge, Ba Hons
January 2009 - January 2012
Reigate grammar School
January 2002 - January 2009
Frequently Asked Questions about Katie Blackburn
What is Katie Blackburn email address?
Katie Blackburn's primary email address is **********@marshallretailgroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Katie Blackburn work for?
Katie Blackburn is a Vice President - Strategy, Format & General Merchandise at WHSmith North America, a company specializing in Family clothing stores.
Where Katie Blackburn graduated from?
Katie Blackburn holds a degree in Land Economy from University of Cambridge.
How can I directly contact Katie Blackburn?
To contact Katie Blackburn directly, you can use the email address **********@marshallretailgroup.com. Complete contact information is available upon registration with Muraena.
Who is Katie Blackburn?
Katie Blackburn is an accomplished Vice President of Merchandising at WHSmith North America, with a strong background in data analysis, market research, and marketing strategy. With a career spanning over a decade, she has held various leadership roles within WHSmith, showcasing her expertise in managing general merchandise and food & beverage categories. Her educational foundation in Land Economy from the University of Cambridge complements her analytical skills, enabling her to drive strategic decisions effectively. Katie's experience at Mondelez International further solidified her capabilities in customer development and brand management. She is known for her teamwork and innovative approach to marketing communications, making her a valuable asset in the business services industry. Outside of work, Katie has a passion for sustainability and emerging technologies, which she believes are vital for the future of retail. Her journey reflects a blend of dedication, adaptability, and a commitment to excellence in merchandising.
Katie`s contact details
**********@marshallretailgroup.com
***************@whsmith.co.uk
Colleagues
Vice President, Operations
Divisional Vice President, Merchandising