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Katie Zapata

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Katie Zapata

Vice President, Brand Marketing | FreshDirect

United States

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Katie Zapata

Summary

Katie Zapata is a dynamic Vice President of Brand Marketing at FreshDirect, where she leads the charge in developing innovative brand strategies that resonate with consumers. With a robust background in advertising and digital marketing, she has a proven track record of driving brand awareness and customer engagement through creative campaigns and strategic partnerships. Katie's leadership style emphasizes collaboration and communication, fostering high-performing teams that thrive in fast-paced environments. Her experience spans various roles in marketing, from managing large-scale events to optimizing brand strategies for e-commerce. She is particularly passionate about addressing food insecurity, having spearheaded charitable initiatives during the pandemic. An alumna of the University of Pennsylvania, Katie combines her academic prowess with practical experience to navigate the complexities of brand management in today's digital landscape.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Katie Zapata

Work Experience

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Vice President, Brand Marketing at

FreshDirect

January 2022 - Present

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Senior Director of Brand Marketing at

FreshDirect

April 2018 - December 2021

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Senior Director of Brand Partnerships at

FreshDirect

January 2014 - April 2018

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Director of Marketing & Community Challenges at

Ivillage

October 2011 - January 2014

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Marketing Manager at

Ivillage

March 2007 - October 2011

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Marketing Manager at

iVillage Parenting Network, Inc.

March 2003 - March 2007

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Print Production Coordinator at

Oxygen Media

April 2002 - March 2003

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Marketing/Promotion Manager at

Golf Digest

December 2001 - April 2002

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Senior Marketing/Promotion Coordinator at

Golf Digest

April 2000 - December 2001

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Marketing/Promotion Coordinator at

Golf Digest

August 1999 - April 2000

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Katie Zapata

Education

University of Pennsylvania, Bachelors

University of Pennsylvania

January 1970

Frequently Asked Questions about Katie Zapata

What is Katie Zapata email address?

Katie Zapata's primary email address is *******@freshdirect.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Katie Zapata work for?

Katie Zapata is a Vice President, Brand Marketing at FreshDirect, a company specializing in Transportation services, nec.

Where Katie Zapata graduated from?

Katie Zapata holds a degree in Bachelor Of Arts from University of Pennsylvania.

How can I directly contact Katie Zapata?

To contact Katie Zapata directly, you can use the email address *******@freshdirect.com. Complete contact information is available upon registration with Muraena.

Who is Katie Zapata?

Katie Zapata is a dynamic Vice President of Brand Marketing at FreshDirect, where she leads the charge in developing innovative brand strategies that resonate with consumers. With a robust background in advertising and digital marketing, she has a proven track record of driving brand awareness and customer engagement through creative campaigns and strategic partnerships. Katie's leadership style emphasizes collaboration and communication, fostering high-performing teams that thrive in fast-paced environments. Her experience spans various roles in marketing, from managing large-scale events to optimizing brand strategies for e-commerce. She is particularly passionate about addressing food insecurity, having spearheaded charitable initiatives during the pandemic. An alumna of the University of Pennsylvania, Katie combines her academic prowess with practical experience to navigate the complexities of brand management in today's digital landscape.

Katie`s contact details

mail

*******@freshdirect.com

Colleagues

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Amit Thummala

Chief Product & Technology Officer

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Melody Lam Cfa

Interim CFO

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Rajesh Venkatesan

Vice President, Head of Digital Transformation & IT Applications

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Sloan Eddleston

Chief Executive Officer

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Metin Hacıoğlu

Chief Operating Officer - FreshDirect

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Dave Bass

Managing Director

David Kolstein

Senior Vice President Operations

Kenneth Blanchette

VP Purchasing

David Weber

SENIOR VICE PRESIDENT

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Charlotte Myer

SVP, Head of Merchandising

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