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Kellie Burke

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Kellie Burke

Vice President of eCommerce | Life is Good

Boston, Massachusetts, United States

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Kellie Burke

Summary

Kellie Burke is a seasoned eCommerce and marketing leader based in Boston, Massachusetts, with over 15 years of experience in driving digital transformation and growth. Currently serving as the Vice President of eCommerce at Life is Good, she possesses a strong track record in P&L management and team leadership across various industries, including beverage manufacturing and apparel. Kellie's expertise encompasses a wide range of digital marketing strategies, from affiliate marketing to conversion rate optimization, highlighting her ability to create engaging customer experiences. Notably, she has received multiple awards for her innovative contributions to eCommerce growth. Her commitment to diversity and inclusivity in the online shopping experience sets her apart in the industry. Kellie is passionate about leveraging data-driven insights to enhance customer acquisition and retention strategies. With a strong educational background, including an MBA in International Business, she combines strategic thinking with practical execution to achieve business objectives.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Kellie Burke

Work Experience

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Vice President of eCommerce at

Life is Good

March 2023 - Present

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Senior Director of eCommerce at

Trinchero Family Estates

July 2019 - February 2023

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Director of eCommerce at

Saucony

June 2017 - July 2019

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eCommerce Manager at

Saucony

October 2015 - June 2017

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Senior Manager, eCommerce at

NIC+ZOE

September 2014 - October 2015

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eCommerce Marketing Manager at

Sperry

September 2012 - September 2014

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Internet Marketing Specialist at

Sperry

April 2010 - September 2012

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Marketing Analyst at

OpenView

March 2008 - March 2010

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Data Analyst at

Lewtan

September 2005 - March 2008

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Kellie Burke

Education

Bentley College - Elkin B. McCallum Graduate School of Business, Mba

Bentley University, Bachelor Of Science - Bs

Moultonborough Academy, Salutatorian

Frequently Asked Questions about Kellie Burke

What is Kellie Burke email address?

Kellie Burke's primary email address is ******@lifeisgood.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Kellie Burke work for?

Kellie Burke is a Vice President of eCommerce at Life is Good, a company specializing in Men's & boy's clothing.

Where Kellie Burke graduated from?

Kellie Burke holds a degree in International Business from Bentley College - Elkin B. McCallum Graduate School of Business.

How can I directly contact Kellie Burke?

To contact Kellie Burke directly, you can use the email address ******@lifeisgood.com. Complete contact information is available upon registration with Muraena.

Who is Kellie Burke?

Kellie Burke is a seasoned eCommerce and marketing leader based in Boston, Massachusetts, with over 15 years of experience in driving digital transformation and growth. Currently serving as the Vice President of eCommerce at Life is Good, she possesses a strong track record in P&L management and team leadership across various industries, including beverage manufacturing and apparel. Kellie's expertise encompasses a wide range of digital marketing strategies, from affiliate marketing to conversion rate optimization, highlighting her ability to create engaging customer experiences. Notably, she has received multiple awards for her innovative contributions to eCommerce growth. Her commitment to diversity and inclusivity in the online shopping experience sets her apart in the industry. Kellie is passionate about leveraging data-driven insights to enhance customer acquisition and retention strategies. With a strong educational background, including an MBA in International Business, she combines strategic thinking with practical execution to achieve business objectives.

Kellie`s contact details

mail

******@lifeisgood.com

Colleagues

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Chris Graham

SVP Recreation and Good Times

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Bob Romano

VP Finance

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Linne Kimball

Vice President, Strategic Partnerships

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James Brown

Chief Bon Vivant

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Tom Hassell

President

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Mark Heard Apparel Industry Executive

Vice President of Product

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