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Kevin Cassady
Kevin Cassady
Vice President of Analytics | Marathon Ventures Media Sales
United States
Kevin Cassady
Summary
Kevin Cassady is a seasoned professional with over 25 years of experience in the advertising industry, particularly in analytics and finance. Currently, he serves as the Vice President of Analytics at Marathon Ventures, where he leads a team focused on optimizing revenue through data-driven strategies. His career began at Reader's Digest, and he has held significant positions at Turner Broadcasting, where he was instrumental in developing analytics and strategic planning frameworks. Kevin possesses a strong expertise in business analysis, financial modeling, and strategic planning, which he leverages to identify growth opportunities and enhance business performance. He is also known for his ability to present complex data clearly and concisely, making him a trusted advisor in high-pressure environments. Outside of his corporate roles, he is a co-founder of Red Thread Families, highlighting his entrepreneurial spirit. Kevin's diverse background across various sectors, including digital media and corporate finance, positions him as a versatile leader in the analytics space.
Kevin Cassady
Work Experience
Vice President of Analytics at
Marathon Ventures Media Sales
January 2021 - Present
Co Founder/Owner/Consultant at
Red Thread Families
January 2005 - Present
Director of Analytics at
Marathon Ventures Media Sales
January 2019 - January 2021
Senior Director, Sales Analytics - Revenue Operations at
WARNER BROS (TRANSATLANTIC) FRANCE
January 2017 - January 2018
Senior Director, Digital Yield Management - Revenue Insights at
Turner
January 2016 - January 2017
Senior Director, Ad Sales Strategic Planning – Turner Digital at
Turner
January 2011 - January 2016
Director, Ad Sales Strategic Planning – Turner Sports and Entertainment Digital at
WARNER BROS (TRANSATLANTIC) FRANCE
January 2008 - January 2011
Director, Financial Analysis – Digital & Contracts, Ad Sales Finance and Accounting at
Turner
January 2006 - January 2008
Group Financial Manager - THE TIME INC. BUSINESS & FINANCE NETWORK at
Time Inc.
January 2006 - January 2006
Financial Manager, Consolidation - FORTUNE/MONEY Group at
Time Inc.
January 2005 - January 2006
Advertising Revenue Business Manager - FORTUNE Group at
Time Inc.
January 2000 - January 2005
Assistant Manager Advertising Revenue - FORTUNE Group at
Time Inc.
January 1999 - January 2000
Senior Financial Analyst at
Reader's Digest Association
January 1996 - January 1999
Senior Financial Analyst at
UNILEVER PLC
January 1994 - January 1996
Financial Analyst – Retail Operations (Mid-Pacific Region) at
LVMH
January 1993 - January 1994
Educator and Athletic Director at
ACADEMY OF OUR LADY OF GUAM
January 1992 - January 1993
Kevin Cassady
Education
New York University Stern School of Business, Mba
Totino-Grace High School
Frequently Asked Questions about Kevin Cassady
What is Kevin Cassady email address?
Kevin Cassady's primary email address is ********@marathonventures.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Kevin Cassady work for?
Kevin Cassady is a Vice President of Analytics at Marathon Ventures Media Sales, a company specializing in Management, Scientific, & Technical Consulting Services.
Where Kevin Cassady graduated from?
Kevin Cassady holds a degree in Finance/International Business/Ecommerce from New York University Stern School of Business.
How can I directly contact Kevin Cassady?
To contact Kevin Cassady directly, you can use the email address ********@marathonventures.com. Complete contact information is available upon registration with Muraena.
Who is Kevin Cassady?
Kevin Cassady is a seasoned professional with over 25 years of experience in the advertising industry, particularly in analytics and finance. Currently, he serves as the Vice President of Analytics at Marathon Ventures, where he leads a team focused on optimizing revenue through data-driven strategies. His career began at Reader's Digest, and he has held significant positions at Turner Broadcasting, where he was instrumental in developing analytics and strategic planning frameworks. Kevin possesses a strong expertise in business analysis, financial modeling, and strategic planning, which he leverages to identify growth opportunities and enhance business performance. He is also known for his ability to present complex data clearly and concisely, making him a trusted advisor in high-pressure environments. Outside of his corporate roles, he is a co-founder of Red Thread Families, highlighting his entrepreneurial spirit. Kevin's diverse background across various sectors, including digital media and corporate finance, positions him as a versatile leader in the analytics space.
Kevin`s contact details
********@marathonventures.com
Colleagues
Vice President of Client Relations
Founder, Partner
VP of Finance