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Kevin Cassady

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Kevin Cassady

Vice President of Analytics | Marathon Ventures Media Sales

United States

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Kevin Cassady

Summary

Kevin Cassady is a seasoned professional with over 25 years of experience in the advertising industry, particularly in analytics and finance. Currently, he serves as the Vice President of Analytics at Marathon Ventures, where he leads a team focused on optimizing revenue through data-driven strategies. His career began at Reader's Digest, and he has held significant positions at Turner Broadcasting, where he was instrumental in developing analytics and strategic planning frameworks. Kevin possesses a strong expertise in business analysis, financial modeling, and strategic planning, which he leverages to identify growth opportunities and enhance business performance. He is also known for his ability to present complex data clearly and concisely, making him a trusted advisor in high-pressure environments. Outside of his corporate roles, he is a co-founder of Red Thread Families, highlighting his entrepreneurial spirit. Kevin's diverse background across various sectors, including digital media and corporate finance, positions him as a versatile leader in the analytics space.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Kevin Cassady

Work Experience

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Vice President of Analytics at

Marathon Ventures Media Sales

January 2021 - Present

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Co Founder/Owner/Consultant at

Red Thread Families

January 2005 - Present

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Director of Analytics at

Marathon Ventures Media Sales

January 2019 - January 2021

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Senior Director, Sales Analytics - Revenue Operations at

WARNER BROS (TRANSATLANTIC) FRANCE

January 2017 - January 2018

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Senior Director, Digital Yield Management - Revenue Insights at

Turner

January 2016 - January 2017

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Senior Director, Ad Sales Strategic Planning – Turner Digital at

Turner

January 2011 - January 2016

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Director, Ad Sales Strategic Planning – Turner Sports and Entertainment Digital at

WARNER BROS (TRANSATLANTIC) FRANCE

January 2008 - January 2011

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Director, Financial Analysis – Digital & Contracts, Ad Sales Finance and Accounting at

Turner

January 2006 - January 2008

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Group Financial Manager - THE TIME INC. BUSINESS & FINANCE NETWORK at

Time Inc.

January 2006 - January 2006

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Financial Manager, Consolidation - FORTUNE/MONEY Group at

Time Inc.

January 2005 - January 2006

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Advertising Revenue Business Manager - FORTUNE Group at

Time Inc.

January 2000 - January 2005

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Assistant Manager Advertising Revenue - FORTUNE Group at

Time Inc.

January 1999 - January 2000

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Senior Financial Analyst at

Reader's Digest Association

January 1996 - January 1999

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Senior Financial Analyst at

UNILEVER PLC

January 1994 - January 1996

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Financial Analyst – Retail Operations (Mid-Pacific Region) at

LVMH

January 1993 - January 1994

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Educator and Athletic Director at

ACADEMY OF OUR LADY OF GUAM

January 1992 - January 1993

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Kevin Cassady

Education

New York University Stern School of Business, Mba

Totino-Grace High School

Frequently Asked Questions about Kevin Cassady

What is Kevin Cassady email address?

Kevin Cassady's primary email address is ********@marathonventures.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Kevin Cassady work for?

Kevin Cassady is a Vice President of Analytics at Marathon Ventures Media Sales, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Kevin Cassady graduated from?

Kevin Cassady holds a degree in Finance/International Business/Ecommerce from New York University Stern School of Business.

How can I directly contact Kevin Cassady?

To contact Kevin Cassady directly, you can use the email address ********@marathonventures.com. Complete contact information is available upon registration with Muraena.

Who is Kevin Cassady?

Kevin Cassady is a seasoned professional with over 25 years of experience in the advertising industry, particularly in analytics and finance. Currently, he serves as the Vice President of Analytics at Marathon Ventures, where he leads a team focused on optimizing revenue through data-driven strategies. His career began at Reader's Digest, and he has held significant positions at Turner Broadcasting, where he was instrumental in developing analytics and strategic planning frameworks. Kevin possesses a strong expertise in business analysis, financial modeling, and strategic planning, which he leverages to identify growth opportunities and enhance business performance. He is also known for his ability to present complex data clearly and concisely, making him a trusted advisor in high-pressure environments. Outside of his corporate roles, he is a co-founder of Red Thread Families, highlighting his entrepreneurial spirit. Kevin's diverse background across various sectors, including digital media and corporate finance, positions him as a versatile leader in the analytics space.

Kevin`s contact details

mail

********@marathonventures.com

Colleagues

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Tania Bonetti

Vice President of Client Relations

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David Brenner

Founder, Partner

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Domenica Gurujan

VP of Finance

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