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Kirk Waidelich

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Kirk Waidelich

Chief Merchandising and Marketing Officer | Fleet Farm

Sullivan, Illinois, United States

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Kirk Waidelich

Summary

Kirk Waidelich is a seasoned Chief Merchandising and Marketing Officer with extensive experience in the recreational vehicle dealers industry. He is known for his dynamic leadership in digital marketing and e-commerce, driving significant improvements in customer engagement and revenue through data-driven strategies. Kirk has a proven track record of launching successful product lines and implementing CRM systems that enhance customer acquisition and retention. His expertise spans various areas including brand development, analytics, and strategic planning. With a strong focus on team building and collaboration, he has mentored high-performance teams to achieve ambitious goals. Kirk's career highlights include transforming marketing strategies from traditional to digital-first approaches, resulting in substantial cost savings and traffic gains. He is passionate about understanding customer needs and leveraging data to inform business decisions, making him a valuable asset in any organization.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Kirk Waidelich

Work Experience

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Chief Merchandising and Marketing Officer at

Fleet Farm

May 2024 - Present

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Chief Marketing Officer at

Fleet Farm

March 2023 - May 2024

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Senior Vice President at

Rural King

February 2023 - March 2023

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Vice President Marketing, E Commerce, Co-Branded Credit Card at

Rural King

August 2020 - February 2023

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Interim Chief Marketing Officer / SVP Marketing at

JCPenney

March 2015 - August 2019

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Vice President / Divisional Vice President of Marketing and Business Development at

JCPenney

June 2007 - March 2015

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Marketing Director at

JCPenney

March 2006 - June 2007

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Marketing Manager at

JCPenney

April 2004 - March 2006

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Senior Assistant Buyer at

JCPenney

July 2001 - April 2004

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District Sales and Planning Manager at

JCPenney

February 1995 - July 2001

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Store Merchandise Manager at

JCPenney

June 1990 - January 1995

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Kirk Waidelich

Education

Davenport University, Bachelor's Degree

Frequently Asked Questions about Kirk Waidelich

What is Kirk Waidelich email address?

Kirk Waidelich's primary email address is ******@rktalent.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Kirk Waidelich work for?

Kirk Waidelich is a Chief Merchandising and Marketing Officer at Fleet Farm, a company specializing in Recreational vehicle dealers.

Where Kirk Waidelich graduated from?

Kirk Waidelich holds a degree in Business Administration And Management, General from Davenport University.

How can I directly contact Kirk Waidelich?

To contact Kirk Waidelich directly, you can use the email address ******@rktalent.com. Complete contact information is available upon registration with Muraena.

Who is Kirk Waidelich?

Kirk Waidelich is a seasoned Chief Merchandising and Marketing Officer with extensive experience in the recreational vehicle dealers industry. He is known for his dynamic leadership in digital marketing and e-commerce, driving significant improvements in customer engagement and revenue through data-driven strategies. Kirk has a proven track record of launching successful product lines and implementing CRM systems that enhance customer acquisition and retention. His expertise spans various areas including brand development, analytics, and strategic planning. With a strong focus on team building and collaboration, he has mentored high-performance teams to achieve ambitious goals. Kirk's career highlights include transforming marketing strategies from traditional to digital-first approaches, resulting in substantial cost savings and traffic gains. He is passionate about understanding customer needs and leveraging data to inform business decisions, making him a valuable asset in any organization.

Kirk`s contact details

mail

******@rktalent.com

**********@jcpenney.com

**************@fleetfarm.com

Colleagues

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Ryan Foote

Vice President - Distribution & Transportation

Steve Jensen

Senior Vice President and Chief Merchandising Officer

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Robert Leonhard

Chief Financial Officer

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Chris Mccool

Regional Vice President

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Dustin Moore

Vice President Operations

John Schaefer

Chairman and CEO

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Aj Peterman

SVP, General Counsel & Chief Administrative Officer

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Nick Widi

SVP & Chief Retail Operations Officer

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