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Krista Souto

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Krista Souto

Vice President of Marketing And Business Development | Association of National Advertisers

Upper Providence Township, Pennsylvania, United States

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Krista Souto

Summary

Krista Souto is a seasoned B2B marketer with a robust background in developing and executing marketing strategies that drive growth and enhance brand visibility. With significant expertise in demand generation, campaign management, and omni-channel marketing, she has successfully led initiatives that resulted in substantial revenue increases across various industries. A former President and current Board Member of the Association of National Advertisers, Krista is dedicated to mentoring emerging marketing professionals and staying ahead of industry trends. Her strategic thinking and ability to collaborate cross-functionally have made her a valuable asset in organizations navigating change. Krista's unique combination of hands-on experience and leadership skills positions her as a go-to expert for identifying growth opportunities using data-driven decisions. Beyond her professional achievements, she is passionate about fostering strong relationships and building cohesive teams to meet shared goals.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Krista Souto

Work Experience

💼

Vice President of Marketing And Business Development at

The Souto Effect

August 2024 - Present

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Former President, Current Board Member Business Marketing Philly Chapter at

Association of National Advertisers

April 2012 - Present

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Marketing Director at

CAI

February 2020 - August 2024

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Head of Marketing, Consumer Services at

BDO USA

June 2019 - February 2020

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Senior Marketing Specialist at

GTM (Global Tax Management)

July 2015 - June 2019

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Marketing Consultant, Healthcare Providers and Medical Device Manufacturers at

Outpatient Surgery Magazine

October 2013 - July 2015

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Senior Manager, Marketing Communications and PR, Healthcare Providers at

FinThrive

April 2012 - July 2013

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National Marketing Senior Manager, Healthcare Payers/Providers at

PwC

March 2008 - April 2012

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Global Marketing Director, Industrial Products / Global Marketing Manager, Chemicals at

PwC

November 2005 - February 2008

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Marketing Programs Manager at

Commvault

April 2001 - October 2005

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Marketing Manager at

Arthur Andersen

January 1999 - January 2001

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Sales and Marketing Associate at

CertainTeed

January 1992 - January 1998

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Krista Souto

Education

Cabrini University, Ba

January 1997 - January 2000

bishop kenrick high school, Academic

January 1982 - January 1986

Frequently Asked Questions about Krista Souto

What is Krista Souto email address?

Krista Souto's primary email address is ************@cai.io. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Krista Souto work for?

Krista Souto is a Vice President of Marketing And Business Development at Association of National Advertisers, a company specializing in Business, Professional, Labor, Political, & Similar Organizations .

Where Krista Souto graduated from?

Krista Souto holds a degree in Communications from Cabrini University.

How can I directly contact Krista Souto?

To contact Krista Souto directly, you can use the email address ************@cai.io. Complete contact information is available upon registration with Muraena.

Who is Krista Souto?

Krista Souto is a seasoned B2B marketer with a robust background in developing and executing marketing strategies that drive growth and enhance brand visibility. With significant expertise in demand generation, campaign management, and omni-channel marketing, she has successfully led initiatives that resulted in substantial revenue increases across various industries. A former President and current Board Member of the Association of National Advertisers, Krista is dedicated to mentoring emerging marketing professionals and staying ahead of industry trends. Her strategic thinking and ability to collaborate cross-functionally have made her a valuable asset in organizations navigating change. Krista's unique combination of hands-on experience and leadership skills positions her as a go-to expert for identifying growth opportunities using data-driven decisions. Beyond her professional achievements, she is passionate about fostering strong relationships and building cohesive teams to meet shared goals.

Krista`s contact details

mail

************@cai.io

******@ana.net

******@gtmgrp.com

******@bdo.com

************@compaid.com

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Sadie Thoma

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Robert Rothe

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Michael Donnelly

Executive Vice President - AI, MarTech, and Marketing Futures

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