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Kristin Barclay

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Kristin Barclay

VP Technology & Ecommerce | Standard Calibrations, Inc.

Norfolk, Virginia, United States

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Kristin Barclay

Summary

Kristin Barclay is a seasoned marketer and IT professional with over 20 years of experience in both online and offline marketing, e-commerce, and media. She has successfully led initiatives in various capacities, from a $2 million startup to a $120 million corporate online business. Kristin specializes in branding, campaign creation, and customer experience, with a proven track record in digital marketing and product management. Her expertise extends to integrating legacy systems with cutting-edge technologies to enhance customer engagement. Kristin's leadership roles have involved strategic planning and overseeing significant marketing transformations. She is passionate about creating compelling digital experiences that resonate with diverse audiences.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Kristin Barclay

Work Experience

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VP Technology & Ecommerce at

Standard Calibrations, Inc.

May 2020 - Present

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Founder at

Foodquirk

June 2019 - Present

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Brand Strategist at

Ciniva

January 2019 - November 2019

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Global VP Marketing and Ecommerce at

Speakman

August 2014 - May 2018

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Owner/Founder at

Bow + Stern

June 2010 - August 2014

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Director of Email & Consumer Marketing (Contract) at

XO Group Inc.

January 2010 - June 2010

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Director, Ecommerce & Email Marketing at

BabyCenter

March 2005 - March 2010

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Director, eCommerce at

Williams-Sonoma, Inc.

April 2004 - March 2005

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Merchandise Manager at

Pottery Barn Kids

May 2001 - April 2004

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Senior Merchandise Manager at

GOODHOME.COM

February 1999 - May 2001

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Kristin Barclay

Education

University of Maryland, Bs

Frequently Asked Questions about Kristin Barclay

What company does Kristin Barclay work for?

Kristin Barclay is a VP Technology & Ecommerce at Standard Calibrations, Inc., a company specializing in Fabricated plate work (boiler shop).

Where Kristin Barclay graduated from?

Kristin Barclay holds a degree in Textiles & Fashion Merchandising from University of Maryland.

Who is Kristin Barclay?

Kristin Barclay is a seasoned marketer and IT professional with over 20 years of experience in both online and offline marketing, e-commerce, and media. She has successfully led initiatives in various capacities, from a $2 million startup to a $120 million corporate online business. Kristin specializes in branding, campaign creation, and customer experience, with a proven track record in digital marketing and product management. Her expertise extends to integrating legacy systems with cutting-edge technologies to enhance customer engagement. Kristin's leadership roles have involved strategic planning and overseeing significant marketing transformations. She is passionate about creating compelling digital experiences that resonate with diverse audiences.

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