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Lane Tobiassen
Lane Tobiassen
President | Buck Knives
Post Falls, Idaho, United States
Lane Tobiassen
Summary
Lane Tobiassen is a seasoned executive in the sporting goods and outdoor products industry, currently serving as the President of Buck Knives. With a robust background in business development and strategic leadership, he has a proven track record of driving substantial revenue growth and executing successful M&A transactions, such as the impressive exit of Crimson Trace Corp. to American Outdoor Brands. His leadership style emphasizes empowering teams and fostering a culture of engagement, which has led to high-performance outcomes across various organizations. Lane's experience spans multiple roles, from marketing director to C-level positions, showcasing his versatility in both strategic and operational capacities. He has a knack for innovative product development and omni-channel marketing strategies, which have significantly enhanced brand visibility and consumer engagement in competitive markets. Lane holds a Bachelor of Arts in English from the University of Oregon, which complements his strong communication skills in the corporate arena. Outside of work, he is passionate about outdoor activities, reflecting his commitment to the industry he leads.
Lane Tobiassen
Work Experience
President at
Buck Knives
April 2021 - Present
President, Firearms Division (Smith & Wesson) at
American Outdoor Brands Inc.
March 2019 - July 2020
President, Electro-Optics Division & Crimson Trace Corp. at
American Outdoor Brands
August 2016 - February 2019
President & CEO at
Crimson Trace Corporation
September 2009 - August 2016
Marketing Director at
Crimson Trace Corporation
April 2005 - August 2009
Vice President of Marketing at
LaCrosse Footwear Incorporated
September 2001 - November 2004
Vice President of Marketing at
Danner
August 2000 - September 2001
Lane Tobiassen
Education
University of Oregon, Bachelor Of Arts
January 1982 - January 1986
Frequently Asked Questions about Lane Tobiassen
What is Lane Tobiassen email address?
Lane Tobiassen's primary email address is **********@buckknives.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Lane Tobiassen work for?
Lane Tobiassen is a President at Buck Knives, a company specializing in Fabricated rubber products, nec.
Where Lane Tobiassen graduated from?
Lane Tobiassen holds a degree in English from University of Oregon.
How can I directly contact Lane Tobiassen?
To contact Lane Tobiassen directly, you can use the email address **********@buckknives.com. Complete contact information is available upon registration with Muraena.
Who is Lane Tobiassen?
Lane Tobiassen is a seasoned executive in the sporting goods and outdoor products industry, currently serving as the President of Buck Knives. With a robust background in business development and strategic leadership, he has a proven track record of driving substantial revenue growth and executing successful M&A transactions, such as the impressive exit of Crimson Trace Corp. to American Outdoor Brands. His leadership style emphasizes empowering teams and fostering a culture of engagement, which has led to high-performance outcomes across various organizations. Lane's experience spans multiple roles, from marketing director to C-level positions, showcasing his versatility in both strategic and operational capacities. He has a knack for innovative product development and omni-channel marketing strategies, which have significantly enhanced brand visibility and consumer engagement in competitive markets. Lane holds a Bachelor of Arts in English from the University of Oregon, which complements his strong communication skills in the corporate arena. Outside of work, he is passionate about outdoor activities, reflecting his commitment to the industry he leads.