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Lane Tobiassen

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Lane Tobiassen

President | Buck Knives

Post Falls, Idaho, United States

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Lane Tobiassen

Summary

Lane Tobiassen is a seasoned executive in the sporting goods and outdoor products industry, currently serving as the President of Buck Knives. With a robust background in business development and strategic leadership, he has a proven track record of driving substantial revenue growth and executing successful M&A transactions, such as the impressive exit of Crimson Trace Corp. to American Outdoor Brands. His leadership style emphasizes empowering teams and fostering a culture of engagement, which has led to high-performance outcomes across various organizations. Lane's experience spans multiple roles, from marketing director to C-level positions, showcasing his versatility in both strategic and operational capacities. He has a knack for innovative product development and omni-channel marketing strategies, which have significantly enhanced brand visibility and consumer engagement in competitive markets. Lane holds a Bachelor of Arts in English from the University of Oregon, which complements his strong communication skills in the corporate arena. Outside of work, he is passionate about outdoor activities, reflecting his commitment to the industry he leads.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Lane Tobiassen

Work Experience

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President at

Buck Knives

April 2021 - Present

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President, Firearms Division (Smith & Wesson) at

American Outdoor Brands Inc.

March 2019 - July 2020

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President, Electro-Optics Division & Crimson Trace Corp. at

American Outdoor Brands

August 2016 - February 2019

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President & CEO at

Crimson Trace Corporation

September 2009 - August 2016

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Marketing Director at

Crimson Trace Corporation

April 2005 - August 2009

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Vice President of Marketing at

LaCrosse Footwear Incorporated

September 2001 - November 2004

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Vice President of Marketing at

Danner

August 2000 - September 2001

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Lane Tobiassen

Education

University of Oregon, Bachelor Of Arts

January 1982 - January 1986

Frequently Asked Questions about Lane Tobiassen

What is Lane Tobiassen email address?

Lane Tobiassen's primary email address is **********@buckknives.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lane Tobiassen work for?

Lane Tobiassen is a President at Buck Knives, a company specializing in Fabricated rubber products, nec.

Where Lane Tobiassen graduated from?

Lane Tobiassen holds a degree in English from University of Oregon.

How can I directly contact Lane Tobiassen?

To contact Lane Tobiassen directly, you can use the email address **********@buckknives.com. Complete contact information is available upon registration with Muraena.

Who is Lane Tobiassen?

Lane Tobiassen is a seasoned executive in the sporting goods and outdoor products industry, currently serving as the President of Buck Knives. With a robust background in business development and strategic leadership, he has a proven track record of driving substantial revenue growth and executing successful M&A transactions, such as the impressive exit of Crimson Trace Corp. to American Outdoor Brands. His leadership style emphasizes empowering teams and fostering a culture of engagement, which has led to high-performance outcomes across various organizations. Lane's experience spans multiple roles, from marketing director to C-level positions, showcasing his versatility in both strategic and operational capacities. He has a knack for innovative product development and omni-channel marketing strategies, which have significantly enhanced brand visibility and consumer engagement in competitive markets. Lane holds a Bachelor of Arts in English from the University of Oregon, which complements his strong communication skills in the corporate arena. Outside of work, he is passionate about outdoor activities, reflecting his commitment to the industry he leads.

Lane`s contact details

mail

**********@buckknives.com

Colleagues

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Jon Greeley

Chief Financial Officer

John Weaver

VP Business Development

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