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Larry Baab

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Larry Baab

CEO, Board Member, Investor | Smith's Consumer Products, Inc

Milwaukee, Wisconsin, United States

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Larry Baab

Summary

Larry Baab is a seasoned executive with extensive experience in the outdoor and consumer goods industries, currently serving as the CEO of Four Wheel Campers, a leader in the pop-up truck camper market. With a robust background in P&L management and strategic oversight, he has successfully driven growth and innovation in various organizations, including Johnson Outdoors and Stanley Black & Decker. Larry's leadership style emphasizes cultural transformation and customer-centric strategies, fostering teams that excel in revenue generation and operational excellence. His board memberships with Smith's Consumer Products and Sierra Leadership showcase his commitment to guiding emerging companies. An advocate for brand partnerships, Larry enjoys mentoring other leaders and creating valuable networking opportunities. He holds an MBA from the University of New Haven and a BBA from Azusa Pacific University, underscoring his strong educational foundation in business management.

General

Generalist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Larry Baab

Work Experience

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CEO, Board Member, Investor at

Four Wheel Campers

January 2024 - Present

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Board Member at

Smith's Consumer Products, Inc

January 2023 - Present

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Board Member at

Sierra Leadership

January 2021 - Present

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Group Vice President | Division President at

Johnson Outdoors

January 2019 - January 2024

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SVP Global Commercial Operations | Chief Commercial Officer at

Accutec, Inc.

January 2016 - January 2018

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VP Global Trends, Brands, Product Design & Development at

Lowe's Companies, Inc.

January 2015 - January 2016

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EVP Marketing and New Product Development | CMO at

Petmate

January 2011 - January 2015

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SVP Sales and Marketing | CMO at

The Ames Companies Inc

January 2008 - January 2011

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SVP Marketing and New Product Development | CMO at

Igloo Products Corp.

January 2002 - January 2008

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Leadership Roles - GM | Marketing | Sales | New Product Development at

Stanley Black & Decker, Inc.

January 1992 - January 2002

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Larry Baab

Education

University of New Haven, Master Of Business Administration - Mba

Azusa Pacific University, Bachelor Of Business Administration - Bba

Frequently Asked Questions about Larry Baab

What is Larry Baab email address?

Larry Baab's primary email address is *******@score.org. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Larry Baab work for?

Larry Baab is a CEO, Board Member, Investor at Smith's Consumer Products, Inc, a company specializing in Other Miscellaneous Manufacturing.

Where Larry Baab graduated from?

Larry Baab holds a degree in from University of New Haven.

How can I directly contact Larry Baab?

To contact Larry Baab directly, you can use the email address *******@score.org. Complete contact information is available upon registration with Muraena.

Who is Larry Baab?

Larry Baab is a seasoned executive with extensive experience in the outdoor and consumer goods industries, currently serving as the CEO of Four Wheel Campers, a leader in the pop-up truck camper market. With a robust background in P&L management and strategic oversight, he has successfully driven growth and innovation in various organizations, including Johnson Outdoors and Stanley Black & Decker. Larry's leadership style emphasizes cultural transformation and customer-centric strategies, fostering teams that excel in revenue generation and operational excellence. His board memberships with Smith's Consumer Products and Sierra Leadership showcase his commitment to guiding emerging companies. An advocate for brand partnerships, Larry enjoys mentoring other leaders and creating valuable networking opportunities. He holds an MBA from the University of New Haven and a BBA from Azusa Pacific University, underscoring his strong educational foundation in business management.

Larry`s contact details

mail

*******@score.org

*****@sierraleadership.com

*****@smithsproducts.com

Colleagues

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Richard Smith

President

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Mike Taylor

Chief Executive Officer

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Ricky Dukes

Vice President Marketing and Product Development

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