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Larry Baab
Larry Baab
CEO, Board Member, Investor | Smith's Consumer Products, Inc
Milwaukee, Wisconsin, United States
Larry Baab
Summary
Larry Baab is a seasoned executive with extensive experience in the outdoor and consumer goods industries, currently serving as the CEO of Four Wheel Campers, a leader in the pop-up truck camper market. With a robust background in P&L management and strategic oversight, he has successfully driven growth and innovation in various organizations, including Johnson Outdoors and Stanley Black & Decker. Larry's leadership style emphasizes cultural transformation and customer-centric strategies, fostering teams that excel in revenue generation and operational excellence. His board memberships with Smith's Consumer Products and Sierra Leadership showcase his commitment to guiding emerging companies. An advocate for brand partnerships, Larry enjoys mentoring other leaders and creating valuable networking opportunities. He holds an MBA from the University of New Haven and a BBA from Azusa Pacific University, underscoring his strong educational foundation in business management.
Larry Baab
Work Experience
CEO, Board Member, Investor at
Four Wheel Campers
January 2024 - Present
Board Member at
Smith's Consumer Products, Inc
January 2023 - Present
Board Member at
Sierra Leadership
January 2021 - Present
Group Vice President | Division President at
Johnson Outdoors
January 2019 - January 2024
SVP Global Commercial Operations | Chief Commercial Officer at
Accutec, Inc.
January 2016 - January 2018
VP Global Trends, Brands, Product Design & Development at
Lowe's Companies, Inc.
January 2015 - January 2016
EVP Marketing and New Product Development | CMO at
Petmate
January 2011 - January 2015
SVP Sales and Marketing | CMO at
The Ames Companies Inc
January 2008 - January 2011
SVP Marketing and New Product Development | CMO at
Igloo Products Corp.
January 2002 - January 2008
Leadership Roles - GM | Marketing | Sales | New Product Development at
Stanley Black & Decker, Inc.
January 1992 - January 2002
Larry Baab
Education
University of New Haven, Master Of Business Administration - Mba
Azusa Pacific University, Bachelor Of Business Administration - Bba
Frequently Asked Questions about Larry Baab
What is Larry Baab email address?
Larry Baab's primary email address is *******@score.org. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Larry Baab work for?
Larry Baab is a CEO, Board Member, Investor at Smith's Consumer Products, Inc, a company specializing in Other Miscellaneous Manufacturing.
Where Larry Baab graduated from?
Larry Baab holds a degree in from University of New Haven.
How can I directly contact Larry Baab?
To contact Larry Baab directly, you can use the email address *******@score.org. Complete contact information is available upon registration with Muraena.
Who is Larry Baab?
Larry Baab is a seasoned executive with extensive experience in the outdoor and consumer goods industries, currently serving as the CEO of Four Wheel Campers, a leader in the pop-up truck camper market. With a robust background in P&L management and strategic oversight, he has successfully driven growth and innovation in various organizations, including Johnson Outdoors and Stanley Black & Decker. Larry's leadership style emphasizes cultural transformation and customer-centric strategies, fostering teams that excel in revenue generation and operational excellence. His board memberships with Smith's Consumer Products and Sierra Leadership showcase his commitment to guiding emerging companies. An advocate for brand partnerships, Larry enjoys mentoring other leaders and creating valuable networking opportunities. He holds an MBA from the University of New Haven and a BBA from Azusa Pacific University, underscoring his strong educational foundation in business management.
Larry`s contact details
*******@score.org
*****@sierraleadership.com
*****@smithsproducts.com
Colleagues
President
Chief Executive Officer
Vice President Marketing and Product Development