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Larry Gies

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Larry Gies

Chief Strategy Officer | Energy BBDO

Chicago, Illinois, United States

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Larry Gies

Summary

Larry Gies is a seasoned Chief Strategy Officer at Energy BBDO, based in Chicago, Illinois. With over two decades of experience in marketing and advertising, he has honed his skills in brand strategy, analytics, and consumer insights, making him a pivotal figure in the industry. His leadership has driven successful campaigns for renowned clients such as PepsiCo and Starbucks, showcasing his ability to adapt strategies to diverse market needs. Larry's academic foundation in Business Administration from the University of Michigan complements his extensive professional background, allowing him to combine theoretical knowledge with practical application. He is passionate about fostering creative excellence and building strong client relationships, which are essential for agency growth. Beyond his professional endeavors, Larry has contributed to various high-profile projects in the fast-moving consumer goods sector, particularly in the food and beverage marketing space. His commitment to understanding consumer behavior and culture is evident in his strategic approach to brand consulting. Larry's journey in the advertising landscape reflects a blend of creativity, analytical prowess, and a deep understanding of market dynamics.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Larry Gies

Work Experience

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Chief Strategy Officer at

Energy BBDO

January 2010 - Present

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Group Planning Director at

Energy BBDO

January 2009 - January 2010

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Director of Brand Planning at

Y&R Chicago

November 2003 - January 2009

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Senior Planner - SAB Miller at

Y&R

January 2002 - November 2003

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Senior Planner - Absolut Vodka at

TBWA\Chiat\Day

January 2001 - February 2002

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Senior Planner at

Dinoto Lee

September 1999 - January 2001

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Senior Planner - Nike, Microsoft, Diet Coke, PowerBar at

Wieden + Kennedy

September 1997 - September 1999

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Planner at

J WALTER THOMPSON

June 1996 - September 1997

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Research Analyst - P&G, Coors at

Euro RSCG Tatham Partners

December 1993 - June 1996

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Larry Gies

Education

University of Michigan, Bachelor Of Business Administration (Bba)

January 1988 - January 1992

Frequently Asked Questions about Larry Gies

What is Larry Gies email address?

Larry Gies's primary email address is **********@energybbdo.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Larry Gies work for?

Larry Gies is a Chief Strategy Officer at Energy BBDO, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Larry Gies graduated from?

Larry Gies holds a degree in Business, Management, Marketing, And Related Support Services from University of Michigan.

How can I directly contact Larry Gies?

To contact Larry Gies directly, you can use the email address **********@energybbdo.com. Complete contact information is available upon registration with Muraena.

Who is Larry Gies?

Larry Gies is a seasoned Chief Strategy Officer at Energy BBDO, based in Chicago, Illinois. With over two decades of experience in marketing and advertising, he has honed his skills in brand strategy, analytics, and consumer insights, making him a pivotal figure in the industry. His leadership has driven successful campaigns for renowned clients such as PepsiCo and Starbucks, showcasing his ability to adapt strategies to diverse market needs. Larry's academic foundation in Business Administration from the University of Michigan complements his extensive professional background, allowing him to combine theoretical knowledge with practical application. He is passionate about fostering creative excellence and building strong client relationships, which are essential for agency growth. Beyond his professional endeavors, Larry has contributed to various high-profile projects in the fast-moving consumer goods sector, particularly in the food and beverage marketing space. His commitment to understanding consumer behavior and culture is evident in his strategic approach to brand consulting. Larry's journey in the advertising landscape reflects a blend of creativity, analytical prowess, and a deep understanding of market dynamics.

Larry`s contact details

mail

**********@energybbdo.com

Colleagues

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Mike Razim

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Murilo Santos

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Neil Saunders

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Sean Brewster

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Shannon Smiley

SVP, Group Strategy Director

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Daale Carter

Evp, Managing Director

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