What company does Larry Massey work for?

Larry Massey is a VP, Market Research at Luth Research, a company specializing in Other Professional, Scientific, & Technical Services.

Where Larry Massey graduated from?

Larry Massey holds a degree in from University of Michigan.

Who is Larry Massey?

Larry Massey is an accomplished Vice President of Market Research with extensive experience in the computer and peripheral equipment manufacturing sector. He has a strong background in advertising research and analytics, specializing in consumer behavior and market intelligence. With a career spanning over two decades, Larry has held significant roles at notable organizations including IBM and Gateway, where he honed his skills in competitive analysis and qualitative research. His leadership at Luth Research showcases his commitment to driving data-driven strategies and insights. Larry's academic foundation includes degrees from Michigan State University and the University of Michigan, equipping him with the analytical prowess needed for his roles. He is passionate about leveraging research to inform business decisions and enhance consumer understanding.