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Larry Shender

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Larry Shender

Director of Programmatic Business Development | Haymarket Media Group

New York, New York, United States

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Larry Shender

Summary

Larry Shender is a seasoned Director of Programmatic Business Development at Haymarket Media US, specializing in data-driven marketing strategies across various media formats. With over 19 years of experience in online advertising, he has established himself as a pioneer in programmatic, mobile, and video advertising spaces. Larry holds a BA in Finance from the University of Miami and has a proven track record of driving innovation and growth in the digital marketing landscape. His advisory roles for several digital media companies reflect his commitment to advancing industry standards. Passionate about leveraging technology to optimize advertising effectiveness, Larry actively engages in thought leadership by hosting panels and discussions with leading brands. His extensive background includes significant contributions to startups and established companies alike, showcasing his versatility and strategic insight in the ever-evolving media environment.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Larry Shender

Work Experience

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Director of Programmatic Business Development at

Haymarket Media Group

December 2023 - Present

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Advisor at

Pod Digital Media

September 2019 - Present

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Member Of The Board Of Advisors at

Bwg Strategy LLC

August 2014 - Present

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Executive Director of Programmatic & Audience Solutions at

Penske Media Corporation

April 2020 - December 2023

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Manager of Progammatic at

The Knot

April 2018 - March 2020

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Director Of Brand Solutions at

Bidalgo (acquired by ironSource)

February 2017 - April 2018

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VP Programmatic Demand at

AdsWizz

February 2016 - February 2017

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Director of Brand Solutions at

AMOBEE LTD

August 2012 - January 2016

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Director of Global Video, Mobile and Social Platform Sales at

AMOBEE LTD

August 2012 - November 2015

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Director of Digital Shopping Media at

RichRelevance

March 2011 - August 2012

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Regional Vice President of East Coast Sales at

AdBrite (shutdown 2013)

May 2010 - March 2011

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Senior Director of Sales at

Tremor Video

August 2005 - May 2010

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Media Sales at

24/7 Media Inc.

January 2005 - August 2005

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Director of Sales at

Hollywood.com, LLC

January 2004 - January 2005

💼

sales at

Park Avenue Realty Investments, Inc.

January 2000 - January 2000

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AVP at

Chase Investment Services

January 1996 - January 1999

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Larry Shender

Education

University of Miami, Ba

January 1983 - January 1988

Lower Merion High School, Hs Degree

January 1979 - January 1983

Frequently Asked Questions about Larry Shender

What is Larry Shender email address?

Larry Shender's primary email address is *****@bwgstrategy.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Larry Shender work for?

Larry Shender is a Director of Programmatic Business Development at Haymarket Media Group, a company specializing in Motion Picture & Video Industries.

Where Larry Shender graduated from?

Larry Shender holds a degree in Finance from University of Miami.

How can I directly contact Larry Shender?

To contact Larry Shender directly, you can use the email address *****@bwgstrategy.com. Complete contact information is available upon registration with Muraena.

Who is Larry Shender?

Larry Shender is a seasoned Director of Programmatic Business Development at Haymarket Media US, specializing in data-driven marketing strategies across various media formats. With over 19 years of experience in online advertising, he has established himself as a pioneer in programmatic, mobile, and video advertising spaces. Larry holds a BA in Finance from the University of Miami and has a proven track record of driving innovation and growth in the digital marketing landscape. His advisory roles for several digital media companies reflect his commitment to advancing industry standards. Passionate about leveraging technology to optimize advertising effectiveness, Larry actively engages in thought leadership by hosting panels and discussions with leading brands. His extensive background includes significant contributions to startups and established companies alike, showcasing his versatility and strategic insight in the ever-evolving media environment.

Larry`s contact details

mail

*****@bwgstrategy.com

********@pmc.com

********@comcast.com

*****@parkavecapital.com

*************@theknotworldwide.com

*************@is.com

********@tremorvideo.com

*************@algonomy.com

*************@247media.com

*************@turn.com

********@hollywood.com

*************@amobee.com

*****@adbrite.com

*****@poddigitalmedia.com

*************@adswizz.com

Colleagues

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Gideon Fidelzeid

VP, Haymarket Studio (PRWeek, Campaign US, MM+M)

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Steve Barrett

VP, editorial director, PRWeek & Campaign US

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Mike Graziani

President, Medical Communications Division

Lee Maniscalco

Chairman & CEO

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Leonardo Avila

Vp, Business Development & Strategy

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Katie Barr

Chief Digital Officer (CDO)

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Craig Roth

Vice President, Group Publisher

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Dean Muscio

Vice President, Product Strategy

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Janet Vidal

VP Finance

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Jenny Ko Pharmd

Senior Vice President, Commercial Excellence

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