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Larry Wasserman

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Larry Wasserman

Strategic Advisor | Kalio Commerce

United States

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Larry Wasserman

Summary

Larry Wasserman is a seasoned marketing and e-commerce executive with over 20 years of experience across various sectors including Specialty Retail, Health & Wellness, Education, and B2B SaaS Technology. He has a proven ability to build, grow, and transform businesses profitably, with notable contributions leading to two successful exits. His expertise spans both B2C and B2B markets, having worked with startups, mid-sized enterprises, and large corporations. Larry excels in digital business development, cross-functional team leadership, and customer acquisition strategies. His strategic insights have significantly enhanced brand positioning and marketing effectiveness. Additionally, he has a strong background in e-commerce leadership and digital marketing, making him a sought-after advisor in the startup ecosystem.

General

Generalist

Technical Background

Leadership Experience

Moderate Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Larry Wasserman

Work Experience

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Strategic Advisor at

BiGMarket, by The Bullseye Group

October 2022 - Present

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Fractional Ecommerce Leader at

Wr Group Ic-Disc, Inc.

January 2021 - Present

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Chief Marketing Officer (Fractional) at

Kalio Commerce

January 2020 - Present

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President at

Stratix Partners, LLC

January 2019 - Present

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Strategic Advisor at

Mintor

January 2020 - January 2022

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Senior Vice President, Marketing & Ecommerce at

Positive Promotions

January 2017 - January 2019

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SVP Marketing & Ecommerce at

Excelligence Learning Corporation

January 2016 - January 2017

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VP, Ecommerce & Digital Marketing at

Really Good Stuff, LLC

January 2009 - January 2016

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Vice President, Parents & Kids Online at

Scholastic Corporation

January 2005 - January 2008

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GM, Digital at

Zagat

January 2003 - January 2004

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Independent E-Commerce & Marketing Consultant at

Self Employed

January 2001 - January 2003

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VP, Marketing at

LivePerson

January 1999 - January 2001

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Director, US Marketing - BOL.com at

Bertelsmann SE & Co. KGaA

January 1998 - January 1999

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Director, Interactive Media - Bookspan at

Bertelsmann SE & Co. KGaA

January 1997 - January 1998

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Director, Specialty Clubs - Bookspan at

Bertelsmann SE & Co. KGaA

January 1992 - January 1996

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Larry Wasserman

Education

University of Michigan, Mba

Univeristy at Albany, B.S.

Frequently Asked Questions about Larry Wasserman

What is Larry Wasserman email address?

Larry Wasserman's primary email address is **********@wrgroup.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Larry Wasserman work for?

Larry Wasserman is a Strategic Advisor at Kalio Commerce, a company specializing in Computer Systems Design & Related Services.

Where Larry Wasserman graduated from?

Larry Wasserman holds a degree in Marketing / Corporate Strategy from University of Michigan.

How can I directly contact Larry Wasserman?

To contact Larry Wasserman directly, you can use the email address **********@wrgroup.com. Complete contact information is available upon registration with Muraena.

Who is Larry Wasserman?

Larry Wasserman is a seasoned marketing and e-commerce executive with over 20 years of experience across various sectors including Specialty Retail, Health & Wellness, Education, and B2B SaaS Technology. He has a proven ability to build, grow, and transform businesses profitably, with notable contributions leading to two successful exits. His expertise spans both B2C and B2B markets, having worked with startups, mid-sized enterprises, and large corporations. Larry excels in digital business development, cross-functional team leadership, and customer acquisition strategies. His strategic insights have significantly enhanced brand positioning and marketing effectiveness. Additionally, he has a strong background in e-commerce leadership and digital marketing, making him a sought-after advisor in the startup ecosystem.

Larry`s contact details

mail

**********@wrgroup.com

*****@stratixpartners.com

Colleagues

Kim Planet

Chief Solutions Architect

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Mike Wachner

Chief Technology Officer

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