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Laura-Lynn Freck
Laura-Lynn Freck
Vice President of Business Insights & Category Leadership | Zevia
Los Angeles, California, United States
Laura-Lynn Freck
Summary
Laura-Lynn Freck is a seasoned Vice President specializing in Business Insights and Category Leadership within the recreational vehicle industry. With over 18 years of experience, she has honed her skills in consumer insights, category management, and market research, particularly in the fast-moving consumer goods sector. Laura-Lynn has a proven track record of leveraging data and analytics to drive strategic business objectives, enhance customer understanding, and foster growth. Her leadership experience spans various roles at Red Bull, where she significantly contributed to insights-driven strategies that propelled sales and market positioning. She is also an accomplished speaker and has received multiple awards for her innovative contributions to the field. Laura-Lynn's educational background includes a Bachelor of Business Administration with a focus on Management from Georgia State University. Her enthusiasm for continuous learning and adaptation to emerging market trends sets her apart in the competitive landscape.
Laura-Lynn Freck
Work Experience
Vice President of Business Insights & Category Leadership at
Zevia
January 2022 - Present
Sr. Director, Shopper & Category Insights at
Grupo Plata Azul Mexico, S. de R.L. de C.V.
January 2021 - January 2022
Director, Shopper Insights at
Grupo Plata Azul Mexico, S. de R.L. de C.V.
March 2015 - January 2021
Customer Shopper Research Manager at
Grupo Plata Azul Mexico, S. de R.L. de C.V.
February 2014 - March 2015
Category Development Manager at
Grupo Plata Azul Mexico, S. de R.L. de C.V.
April 2012 - February 2014
Consultant and Account Leader/Director, Client Insights at
IRI
April 2010 - April 2012
Manager - Client Insights for Smithfield Foods/Manager - Client Services for National Accounts at
Symphony Iri
September 2006 - April 2010
Member of Leadership Share Group at
IRI
July 2008 - April 2010
Project Manager at
IRI
November 2004 - September 2006
Branch Manager at
Gotham Soccer
January 2004 - October 2004
Assistant Branch Manager, Management Trainee at
Gotham Soccer
September 2002 - January 2004
Laura-Lynn Freck
Education
J. Mack Robinson College of Business, Bachelor Of Business Administration
January 1997 - January 2002
Georgia Perimeter College, Associate Of Sciences
January 1996 - January 1998
Frequently Asked Questions about Laura-Lynn Freck
What is Laura-Lynn Freck email address?
Laura-Lynn Freck's primary email address is ******@redbull.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Laura-Lynn Freck work for?
Laura-Lynn Freck is a Vice President of Business Insights & Category Leadership at Zevia, a company specializing in Special Food Services.
Where Laura-Lynn Freck graduated from?
Laura-Lynn Freck holds a degree in Management from J. Mack Robinson College of Business.
How can I directly contact Laura-Lynn Freck?
To contact Laura-Lynn Freck directly, you can use the email address ******@redbull.com. Complete contact information is available upon registration with Muraena.
Who is Laura-Lynn Freck?
Laura-Lynn Freck is a seasoned Vice President specializing in Business Insights and Category Leadership within the recreational vehicle industry. With over 18 years of experience, she has honed her skills in consumer insights, category management, and market research, particularly in the fast-moving consumer goods sector. Laura-Lynn has a proven track record of leveraging data and analytics to drive strategic business objectives, enhance customer understanding, and foster growth. Her leadership experience spans various roles at Red Bull, where she significantly contributed to insights-driven strategies that propelled sales and market positioning. She is also an accomplished speaker and has received multiple awards for her innovative contributions to the field. Laura-Lynn's educational background includes a Bachelor of Business Administration with a focus on Management from Georgia State University. Her enthusiasm for continuous learning and adaptation to emerging market trends sets her apart in the competitive landscape.
Laura-Lynn`s contact details
******@redbull.com
****************@infores.com
**********@zevia.com
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