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Laura Herrera

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Laura Herrera

Chief Marketing & Revenue Officer

Chicago, Illinois, United States

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Laura Herrera

Summary

Laura Herrera is a seasoned marketing executive based in Chicago, Illinois, with extensive experience in the prepackaged software and cultural sectors. Currently serving as the Chief Marketing & Revenue Officer at the Museum of Science and Industry, she has a proven track record of driving audience engagement and enhancing brand identity across various platforms. With a strong background in digital marketing, Laura has successfully led marketing strategies for prominent institutions such as the Museum of Contemporary Art and the Chicago History Museum. Her innovative approach during the COVID-19 pandemic significantly boosted social media engagement and website traffic. Laura holds a Master of Fine Arts in Design Methods and a Bachelor of Arts in Marketing Communications, showcasing her blend of creative and analytical skills. She is passionate about leveraging technology to create authentic connections between organizations and their audiences.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Laura Herrera

Work Experience

💼

Chief Marketing & Revenue Officer at

Kenneth C. Griffin Museum of Science and Industry

January 2024 - Present

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Chief Marketing, Communications, and Content Officer at

Museum of Contemporary Art Chicago

September 2021 - January 2024

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Director of Marketing & Communications at

Chicago Historical Society

January 2016 - September 2021

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Digital Marketing and Brand Manager at

The Gettys Group

September 2012 - February 2015

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Media Planner at

NSA Media

May 2009 - October 2011

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Marketing Coordinator at

Livetext, Inc.

December 2007 - May 2009

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Laura Herrera

Education

Institute of Design (ID), Master Of Fine Arts - Mfa

Columbia College Chicago, Bachelor Of Arts

Frequently Asked Questions about Laura Herrera

What is Laura Herrera email address?

Laura Herrera's primary email address is ********@mcachicago.org. To view the full verified email and additional contact details, sign up for free with Muraena.

Where Laura Herrera graduated from?

Laura Herrera holds a degree in Master Of Design Methods from Institute of Design (ID).

How can I directly contact Laura Herrera?

To contact Laura Herrera directly, you can use the email address ********@mcachicago.org. Complete contact information is available upon registration with Muraena.

Who is Laura Herrera?

Laura Herrera is a seasoned marketing executive based in Chicago, Illinois, with extensive experience in the prepackaged software and cultural sectors. Currently serving as the Chief Marketing & Revenue Officer at the Museum of Science and Industry, she has a proven track record of driving audience engagement and enhancing brand identity across various platforms. With a strong background in digital marketing, Laura has successfully led marketing strategies for prominent institutions such as the Museum of Contemporary Art and the Chicago History Museum. Her innovative approach during the COVID-19 pandemic significantly boosted social media engagement and website traffic. Laura holds a Master of Fine Arts in Design Methods and a Bachelor of Arts in Marketing Communications, showcasing her blend of creative and analytical skills. She is passionate about leveraging technology to create authentic connections between organizations and their audiences.

Laura`s contact details

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********@mcachicago.org

*************@msichicago.org

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