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Laura Newman

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Laura Newman

Vice President Brand Marketing | WK Kellogg Co

Kalamazoo, Michigan, United States

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Laura Newman

Summary

Laura Newman is a seasoned marketing executive with over 15 years of experience in brand development and management, particularly in the fast-moving consumer goods sector. Currently serving as the Vice President of Brand Marketing at WK Kellogg Company, she has a proven track record of driving growth and building iconic brands through strategic marketing initiatives. Laura has held various leadership roles within Kellogg, where she has successfully led cross-functional teams and cultivated partnerships with external agencies. Her expertise spans multiple aspects of marketing, including integrated marketing, market research, and shopper marketing. A graduate of Royal Holloway, University of London, she combines her academic background with practical experience to deliver innovative marketing solutions. Laura is known for her ability to inspire teams and foster a culture of accountability and development. Her commitment to creating impactful brand campaigns makes her a valuable asset in the marketing landscape.

General

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Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Laura Newman

Work Experience

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Vice President Brand Marketing at

WK Kellogg Co

April 2024 - Present

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Senior Director of Marketing at

WK Kellogg Co

October 2023 - April 2024

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Senior Marketing Director, Cereal Kellogg USA at

Kellogg Company

March 2021 - October 2023

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Marketing Director Frozen Breakfast - Kellogg USA at

Kellogg Company

January 2019 - March 2021

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Associate Director, Frozen Breakfast Category lead, Brand Marketing at

Kellogg Company

January 2018 - January 2019

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Associate Director Eggo, Kellogg's North America, Frozen Foods at

Kellogg Company

August 2017 - January 2018

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Global Marketing Manager Kellogg's Masterbrand at

Kellogg Company

July 2015 - August 2017

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European Marketing Manager Kellogg's Krave at

Kellogg Company

February 2013 - July 2015

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Brand Manager Teens UK at

Kellogg Company

April 2012 - February 2013

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Brand Manager Kellogg's Corn Flakes UK at

Kellogg Company

November 2010 - April 2012

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Brand Manager Kellogg's Special K UK at

Kellogg Company

March 2009 - November 2010

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Brand Manager Kellogg's Optivita UK at

Kellogg Company

July 2008 - March 2009

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Assistant Brand Manager Kids at

Kellogg Company

November 2006 - July 2008

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Customer Marketing Manager Asda at

Kellogg Company

May 2005 - November 2006

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Regional Account Development Executive at

Kellogg Company

August 2003 - May 2005

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Territory Development Manager at

Kellogg Company

July 2002 - August 2003

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Laura Newman

Education

Royal Holloway, University of London, Bsc

January 1999 - January 2002

St John Payne R.C School Chelmsford Essex

Frequently Asked Questions about Laura Newman

What is Laura Newman email address?

Laura Newman's primary email address is ************@wkkellogg.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laura Newman work for?

Laura Newman is a Vice President Brand Marketing at WK Kellogg Co.

Where Laura Newman graduated from?

Laura Newman holds a degree in Business Management from Royal Holloway, University of London.

How can I directly contact Laura Newman?

To contact Laura Newman directly, you can use the email address ************@wkkellogg.com. Complete contact information is available upon registration with Muraena.

Who is Laura Newman?

Laura Newman is a seasoned marketing executive with over 15 years of experience in brand development and management, particularly in the fast-moving consumer goods sector. Currently serving as the Vice President of Brand Marketing at WK Kellogg Company, she has a proven track record of driving growth and building iconic brands through strategic marketing initiatives. Laura has held various leadership roles within Kellogg, where she has successfully led cross-functional teams and cultivated partnerships with external agencies. Her expertise spans multiple aspects of marketing, including integrated marketing, market research, and shopper marketing. A graduate of Royal Holloway, University of London, she combines her academic background with practical experience to deliver innovative marketing solutions. Laura is known for her ability to inspire teams and foster a culture of accountability and development. Her commitment to creating impactful brand campaigns makes her a valuable asset in the marketing landscape.

Laura`s contact details

mail

************@wkkellogg.com

Colleagues

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Sridhar Prabhakaran

Chief Information Security Officer

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Stacy Flathau

Chief Corprate Affairs Officer

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Dave Banyard

Board of Directors

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Mindy Sherwood

Board Member

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