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Laura Santana

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Laura Santana

VP, Director, Experience Strategy | TBWA\WORLDHEALTH

Miami, Florida, United States

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Laura Santana

Summary

Laura Santana is a seasoned Experience Strategy and Innovation leader based in Miami, Florida, with a strong focus on the National Security and International Affairs sector. With a multidisciplinary background, she excels in translating complex insights into actionable strategies that enhance customer experiences. Laura's proficiency spans across various aspects of design thinking, user experience, and digital marketing, making her a versatile asset in any organization. She is currently the VP and Director of Experience Strategy at TBWA\, where she drives innovative projects that prioritize user-centered design. Laura is passionate about digital accessibility and mixed reality design, reflecting her commitment to staying at the forefront of industry trends. Outside of her professional life, she enjoys amateur art collecting and exploring sustainable design practices. Her academic credentials include a Master’s in Strategic Design and Innovation from IED Madrid and a Bachelor’s in International Relations from Florida International University.

General

Generalist

Technical Background

Leadership Experience

Moderate Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Corporate Experience

Non-Profit Experience

Laura Santana

Work Experience

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VP, Director, Experience Strategy at

TBWA\WORLDHEALTH

July 2023 - Present

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Experience Strategy Lead at

Havas Health Network

June 2022 - June 2023

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UX Content Strategist at

Havas Health Network

March 2020 - May 2022

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Researcher & UX Strategist at

Erretres – The Strategic Design Company

January 2019 - September 2019

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Content and Marketing Strategist at

Curiositystream Inc.

August 2014 - March 2017

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Development Strategist at

Mercado Global Inc

January 2013 - July 2014

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Programs and Memberships Intern at

Americas Society/Council of the Americas

January 2012 - January 2013

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Laura Santana

Education

IED Madrid, Master Of Strategic Design And Innovation

January 2018 - January 2019

Florida International University, Bachelor’s Degree

January 2008 - January 2011

Frequently Asked Questions about Laura Santana

What is Laura Santana email address?

Laura Santana's primary email address is *************@havashealth.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laura Santana work for?

Laura Santana is a VP, Director, Experience Strategy at TBWA\WORLDHEALTH, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Laura Santana graduated from?

Laura Santana holds a degree in Service Design from IED Madrid.

How can I directly contact Laura Santana?

To contact Laura Santana directly, you can use the email address *************@havashealth.com. Complete contact information is available upon registration with Muraena.

Who is Laura Santana?

Laura Santana is a seasoned Experience Strategy and Innovation leader based in Miami, Florida, with a strong focus on the National Security and International Affairs sector. With a multidisciplinary background, she excels in translating complex insights into actionable strategies that enhance customer experiences. Laura's proficiency spans across various aspects of design thinking, user experience, and digital marketing, making her a versatile asset in any organization. She is currently the VP and Director of Experience Strategy at TBWA\, where she drives innovative projects that prioritize user-centered design. Laura is passionate about digital accessibility and mixed reality design, reflecting her commitment to staying at the forefront of industry trends. Outside of her professional life, she enjoys amateur art collecting and exploring sustainable design practices. Her academic credentials include a Master’s in Strategic Design and Innovation from IED Madrid and a Bachelor’s in International Relations from Florida International University.

Laura`s contact details

mail

*************@havashealth.com

*************@tbwaworldhealth.com

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Brittany Ekdahl

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Teresa Schuessler

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Chris Rudnick

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Linda Kipe

Vice President, Account Director

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Samantha Harris Treston

VP, Account Director

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