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Laura Webb

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Laura Webb

VP Sales, Marketing and DTC | Cakebread Cellars

Napa, California, United States

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Laura Webb

Summary

Laura Webb is a seasoned marketing professional with nearly two decades of experience in the beverage manufacturing industry. She currently serves as the Head of Marketing at Cakebread Cellars, where she excels in both B2C and B2B environments. Laura's career trajectory has been shaped by her deep curiosity about consumer behavior, which has driven her to develop innovative marketing strategies and lead successful product launches. She has a strong analytical background, leveraging data to inform decision-making and optimize marketing performance. Laura is also passionate about cross-functional collaboration, believing that effective teamwork is essential for achieving significant marketing milestones. Her extensive experience includes leadership roles at notable companies like Brown-Forman, where she managed large teams and significant portfolios. She is committed to continuous learning and professional development, often sharing her insights through publications in industry journals.

General

Generalist

Technical Background

Leadership Experience

Moderate Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Startup Experience

Laura Webb

Work Experience

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VP Sales, Marketing and DTC at

Cakebread Cellars

November 2023 - Present

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VP Marketing and Sales at

Cakebread Cellars

December 2022 - November 2023

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Owner at

Webb Brand Consulting

April 2013 - November 2023

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Head Of Marketing at

Versus Systems LLC

August 2019 - April 2022

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Brand Director, U.S. Vodka Portfolio at

Brown-Forman

January 2011 - January 2013

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Global Director Innovation at

Brown-Forman

January 2010 - January 2011

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Corporate Strategy Consultant & Office of CEO Chief of Staff at

BROWN - FORMAN ELLAS LTD

January 2007 - January 2010

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Director, New Products Commercialization at

Brown-Forman

January 2005 - January 2007

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Brand Manager, Innovation at

Yum! Brands

January 2004 - January 2005

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Senior Consultant at

Deloitte Consulting

January 2002 - January 2004

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Student at

The Vanderbilt University

January 2000 - January 2002

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District Manager & Sales Representative at

GALLO

January 1998 - January 2000

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Laura Webb

Education

Colgate University, Ba

January 1994 - January 1998

Frequently Asked Questions about Laura Webb

What is Laura Webb email address?

Laura Webb's primary email address is *****@webbbrandconsulting.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laura Webb work for?

Laura Webb is a VP Sales, Marketing and DTC at Cakebread Cellars, a company specializing in Beverage Manufacturing.

Where Laura Webb graduated from?

Laura Webb holds a degree in Operations from Vanderbilt University - Owen Graduate School of Management.

How can I directly contact Laura Webb?

To contact Laura Webb directly, you can use the email address *****@webbbrandconsulting.com. Complete contact information is available upon registration with Muraena.

Who is Laura Webb?

Laura Webb is a seasoned marketing professional with nearly two decades of experience in the beverage manufacturing industry. She currently serves as the Head of Marketing at Cakebread Cellars, where she excels in both B2C and B2B environments. Laura's career trajectory has been shaped by her deep curiosity about consumer behavior, which has driven her to develop innovative marketing strategies and lead successful product launches. She has a strong analytical background, leveraging data to inform decision-making and optimize marketing performance. Laura is also passionate about cross-functional collaboration, believing that effective teamwork is essential for achieving significant marketing milestones. Her extensive experience includes leadership roles at notable companies like Brown-Forman, where she managed large teams and significant portfolios. She is committed to continuous learning and professional development, often sharing her insights through publications in industry journals.

Laura`s contact details

mail

*****@webbbrandconsulting.com

**********@versussystems.com

*****@cakebread.com

Colleagues

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Aaron Fishleder

Vice President Operations

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Gina Charbonneau

Vice President, Culture and Employee Development

Michael Thomas

Chief Financial Officer

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Mike Jaeger

President and Chief Executive Officer

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Jennie Norman

Board Member

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