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Laura Weedon

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Laura Weedon

SVP, Experience Strategy | GroupeConnect

Boston, Massachusetts, United States

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Laura Weedon

Summary

Laura Weedon is a seasoned digital strategy executive with extensive experience in experience development, content strategy, and multi-channel activation. Currently serving as SVP of Experience Strategy at Digitas, she has a proven track record of driving impactful digital marketing initiatives across diverse industries including finance, healthcare, and retail. With a strong foundation in account management and digital media, Laura excels in creating data-driven strategies that enhance user experience and engagement. Her leadership roles have spanned various organizations, showcasing her adaptability in both corporate and startup environments. Recognized as a finalist in the 2013 Women Who Mean Business awards, Laura's commitment to excellence and innovation is evident in her work. She holds a BA in French & Italian from the University of Arizona and has a passion for leveraging technology to solve complex business challenges.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Startup Experience

Corporate Experience

Laura Weedon

Work Experience

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SVP, Experience Strategy at

Digitas North America

October 2020 - Present

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SVP, Experience Strategy at

GroupeConnect

October 2020 - Present

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VP/Group Director, Experience Strategy at

GroupeConnect

January 2018 - Present

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VP/Group Director, Experience Strategy at

Digitas North America

May 2017 - Present

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VP, Strategy & Planning at

Mirum Agency

February 2017 - May 2017

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Senior Director, Strategy & Planning at

Mirum Agency

May 2016 - February 2017

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Director, Strategy & Planning at

Mirum Agency

November 2013 - May 2016

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Senior Digital Marketing Strategist at

Digitaria Interactive Inc

April 2012 - November 2013

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Digital Marketing Strategist at

Digitaria Interactive

September 2010 - May 2012

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Interactive Account Manager at

MindgruveMacarta

January 2009 - June 2010

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Web Production Manager at

eVisibility

August 2008 - December 2008

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Senior Account Manager at

SiteLab International

October 2007 - August 2008

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Co-Founder & Marketing Director at

Shop For America

January 2005 - December 2007

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Regional Manager at

EF Education First

February 2004 - December 2004

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Laura Weedon

Education

The University of Arizona, Ba

January 1998 - January 2002

Lake Forest College (Study Abroad)

Frequently Asked Questions about Laura Weedon

What is Laura Weedon email address?

Laura Weedon's primary email address is *******@digitas.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laura Weedon work for?

Laura Weedon is a SVP, Experience Strategy at GroupeConnect, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Laura Weedon graduated from?

Laura Weedon holds a degree in French & Italian from The University of Arizona.

How can I directly contact Laura Weedon?

To contact Laura Weedon directly, you can use the email address *******@digitas.com. Complete contact information is available upon registration with Muraena.

Who is Laura Weedon?

Laura Weedon is a seasoned digital strategy executive with extensive experience in experience development, content strategy, and multi-channel activation. Currently serving as SVP of Experience Strategy at Digitas, she has a proven track record of driving impactful digital marketing initiatives across diverse industries including finance, healthcare, and retail. With a strong foundation in account management and digital media, Laura excels in creating data-driven strategies that enhance user experience and engagement. Her leadership roles have spanned various organizations, showcasing her adaptability in both corporate and startup environments. Recognized as a finalist in the 2013 Women Who Mean Business awards, Laura's commitment to excellence and innovation is evident in her work. She holds a BA in French & Italian from the University of Arizona and has a passion for leveraging technology to solve complex business challenges.

Laura`s contact details

mail

*******@digitas.com

************@groupeconnect.com

Colleagues

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Sue Desilva

EVP/ECD Digitas Boston

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Aileen Gattuso

SVP, Media Director

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Kiley Robbins

Vice President Director, Data and Analysis

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Michael Halunen

VP/Group Architect

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Stephanie Larson

Senior Vice President, Technology

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José Pablo Granados

VP/Director, Architect

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Julia Deegler

VP Account Director

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Meagan Mccarthy

Vice President, Director of Project Management

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Megan Gray

Vice President Director, Project Management

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Meghan Ward

VP, Account Director

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