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Lauren Fritts

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Lauren Fritts

Senior Vice President, Global Brand & Experiential | Major League Baseball (MLB)

New York, New York, United States

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Lauren Fritts

Summary

Lauren Fritts is a seasoned marketing executive with extensive experience in brand management and experiential marketing within the sports industry. Currently serving as the Senior Vice President at Major League Baseball, she oversees global brand strategy and partnerships. Her career includes pivotal roles at the Chicago Cubs and Gatorade, where she developed innovative marketing campaigns that garnered numerous industry awards. Lauren's expertise spans advertising, integrated marketing, and social media strategy, showcasing her ability to drive brand engagement through creative solutions. A graduate of Saint Louis University with a degree in Finance and Marketing, she combines analytical skills with a passion for storytelling in brand development. Her leadership has not only shaped consumer perceptions but also fostered strong relationships with athletes and influencers in the sports world. Outside of work, Lauren is likely to be involved in initiatives that bridge sports and community engagement, reflecting her commitment to making a positive impact.

General

Specialist

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Lauren Fritts

Work Experience

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Senior Vice President, Global Brand & Experiential at

Major League Baseball (MLB)

December 2021 - Present

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Vice President at

Chicago Cubs

January 2018 - January 2022

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Director, Consumer Engagement at

PepsiCo

November 2014 - January 2018

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Director, Global Marketing & Sports Partnerships at

PepsiCo

March 2012 - November 2014

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Senior Manager, Branded Entertainment at

PepsiCo

March 2009 - March 2012

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Manager, Public Relations at

PepsiCo

August 2007 - March 2009

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Manager, Sports Science Marketing at

Pepsico Gatorade

August 2006 - August 2007

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Senior Account Supervisor at

Res Publica Group

March 2004 - August 2006

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Public Relations Associate at

The Standing Partnership

August 2002 - March 2004

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Lauren Fritts

Education

Saint Louis University, Bachelor Of Science

January 1998 - January 2002

Frequently Asked Questions about Lauren Fritts

What is Lauren Fritts email address?

Lauren Fritts's primary email address is *************@mlb.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lauren Fritts work for?

Lauren Fritts is a Senior Vice President, Global Brand & Experiential at Major League Baseball (MLB), a company specializing in Spectator Sports.

Where Lauren Fritts graduated from?

Lauren Fritts holds a degree in Finance And Marketing from Saint Louis University.

How can I directly contact Lauren Fritts?

To contact Lauren Fritts directly, you can use the email address *************@mlb.com. Complete contact information is available upon registration with Muraena.

Who is Lauren Fritts?

Lauren Fritts is a seasoned marketing executive with extensive experience in brand management and experiential marketing within the sports industry. Currently serving as the Senior Vice President at Major League Baseball, she oversees global brand strategy and partnerships. Her career includes pivotal roles at the Chicago Cubs and Gatorade, where she developed innovative marketing campaigns that garnered numerous industry awards. Lauren's expertise spans advertising, integrated marketing, and social media strategy, showcasing her ability to drive brand engagement through creative solutions. A graduate of Saint Louis University with a degree in Finance and Marketing, she combines analytical skills with a passion for storytelling in brand development. Her leadership has not only shaped consumer perceptions but also fostered strong relationships with athletes and influencers in the sports world. Outside of work, Lauren is likely to be involved in initiatives that bridge sports and community engagement, reflecting her commitment to making a positive impact.

Lauren`s contact details

mail

*************@mlb.com

*************@pepsico.com

*************@gatorade.com

*******@cubs.com

**@respublicagroup.com

Colleagues

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Paul Adams

Sr. Vice President, Ticket Sales

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Paul Mifsud

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Perry Pierce

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Josh Farber

VP, Global Brand

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Felipe Negron

VP, Infrastructure Engineering

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Anne Occi

Board Member

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Anthony Esposito

Senior Vice President, Ticket Operations

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