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Laurence Parkes

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Laurence Parkes

President (interim) | frog

London, England, United Kingdom

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Laurence Parkes

Summary

Laurence Parkes is a seasoned executive with extensive experience in strategy and transformation within the management consulting industry. Currently serving as VP and Head of Strategy & Transformation at Frog, Laurence combines strategic insight with a strong focus on growth markets across the British Isles, Middle East, and India. His leadership roles have included CEO of Rufus Leonard, where he navigated the company through significant challenges to achieve record commercial success. With a background in advertising and digital marketing, he has a knack for blending product design with storytelling to create impactful business solutions. Laurence's commitment to understanding people deeply informs his approach to creating services that resonate with customers. He is also the interim President of BIMA, focusing on the future of digital leadership in the industry. A graduate of the University of Cambridge, he balances his professional pursuits with a passion for continuous learning and innovation.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Laurence Parkes

Work Experience

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President (interim) at

BRITISH INTERACTIVE MEDIA ASSOCIATION LIMITED

February 2024 - Present

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VP // Head of Strategy & Transformation // Head of Growth Markets at

frog

January 2023 - Present

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Chief Executive Officer at

frog

July 2019 - January 2023

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Founder and Chair of BIMA Digital Leaders Network at

BRITISH INTERACTIVE MEDIA ASSOCIATION LIMITED

September 2020 - September 2022

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Co-chair at

Alliance of Independent Agencies

September 2020 - September 2022

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Chief Strategy Officer at

frog

April 2015 - July 2019

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Strategy Director at

AKQA

February 2011 - March 2015

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Head of Digital Strategy at

WCRS

May 2007 - February 2011

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Senior Planner at

BBH India

January 2005 - May 2007

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Board Account Planner at

DDB

March 2000 - December 2004

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Account Planner at

AMV BBDO

September 1997 - March 2000

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Laurence Parkes

Education

Quantic School of Business and Technology, Master Of Business Administration - Mba

January 2021 - January 2022

University of Cambridge, Ma Hons

January 1994 - January 1997

Malvern College

January 1989 - January 1994

Frequently Asked Questions about Laurence Parkes

What is Laurence Parkes email address?

Laurence Parkes's primary email address is ***************@rufusleonard.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Laurence Parkes work for?

Laurence Parkes is a President (interim) at frog, a company specializing in Management, Scientific, & Technical Consulting Services.

Where Laurence Parkes graduated from?

Laurence Parkes holds a degree in Business Administration And Management, General from Quantic School of Business and Technology.

How can I directly contact Laurence Parkes?

To contact Laurence Parkes directly, you can use the email address ***************@rufusleonard.com. Complete contact information is available upon registration with Muraena.

Who is Laurence Parkes?

Laurence Parkes is a seasoned executive with extensive experience in strategy and transformation within the management consulting industry. Currently serving as VP and Head of Strategy & Transformation at Frog, Laurence combines strategic insight with a strong focus on growth markets across the British Isles, Middle East, and India. His leadership roles have included CEO of Rufus Leonard, where he navigated the company through significant challenges to achieve record commercial success. With a background in advertising and digital marketing, he has a knack for blending product design with storytelling to create impactful business solutions. Laurence's commitment to understanding people deeply informs his approach to creating services that resonate with customers. He is also the interim President of BIMA, focusing on the future of digital leadership in the industry. A graduate of the University of Cambridge, he balances his professional pursuits with a passion for continuous learning and innovation.

Laurence`s contact details

mail

***************@rufusleonard.com

***************@frog.co

***************@frogdesign.com

Colleagues

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Nicolas Marilly

Vice President

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Sanny Hammarberg

Vice President - Head of frog, Sweden, Denmark and Finland

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Stefan Schaal

Chief Of Staff

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Allie Strauss

General Manager, frog New York

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Rob Bartlett

Vice President

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Kristin Koonmen

Executive Director, Program Management

Chiara Diana

VP, Chief Design Officer, frog

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Bhavesh Unadkat

Vice President Brand, Marketing and Content Services

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Courtney Pace

Executive Vice President | Head of Consumer Products, Retail, & Services Industries

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Consuelo Puchades

Executive Director

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