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Li Shen
Li Shen
Executive Director, Head of Digital Marketing Capabilities | Morgan Stanley
New York, New York, United States
Li Shen
Summary
Li Shen is a seasoned marketing executive with a robust background in digital marketing and analytics, currently serving as the Executive Director and Head of Marketing Platforms & Data at Morgan Stanley. With over 15 years of experience, Li has successfully led omni-channel marketing initiatives and digital campaigns for both B2B and B2C sectors. His expertise spans various analytical tools and digital strategies, enabling him to drive significant ROI and optimize marketing performance. Li's previous roles at American Express and The New York Times highlight his strong capabilities in web analytics and digital transformation. A two-time winner of the Amex Global Innovation Contest, he is recognized for his innovative approach to marketing. Li holds an MBA in Finance and a Master's degree in Computer Information Systems from Bradley University, underscoring his blend of technical and business acumen. He is passionate about leveraging data to enhance customer acquisition and engagement.
Li Shen
Work Experience
Executive Director, Head of Digital Marketing Capabilities at
Morgan Stanley
January 2022 - Present
VP, Marketing Product Development at
Morgan Stanley
September 2019 - January 2022
Senior Product Manager, Digital Capabilities & Analytics at
American Express
June 2014 - August 2019
Manager, Digital Analytics & Insights at
American Express
March 2011 - June 2014
Web Analytics at
The New York Times
July 2007 - March 2011
Business System Analyst at
Aon
April 2004 - July 2007
Li Shen
Education
Bradley University, Mba
January 2001 - January 2004
Bradley University, M.S.
January 1999 - January 2001
Frequently Asked Questions about Li Shen
What is Li Shen email address?
Li Shen's primary email address is *******@morganstanley.com. To view the full verified email and additional contact details, sign up for free with Muraena.
What company does Li Shen work for?
Li Shen is a Executive Director, Head of Digital Marketing Capabilities at Morgan Stanley, a company specializing in National commercial banks.
Where Li Shen graduated from?
Li Shen holds a degree in Finance from Bradley University.
How can I directly contact Li Shen?
To contact Li Shen directly, you can use the email address *******@morganstanley.com. Complete contact information is available upon registration with Muraena.
Who is Li Shen?
Li Shen is a seasoned marketing executive with a robust background in digital marketing and analytics, currently serving as the Executive Director and Head of Marketing Platforms & Data at Morgan Stanley. With over 15 years of experience, Li has successfully led omni-channel marketing initiatives and digital campaigns for both B2B and B2C sectors. His expertise spans various analytical tools and digital strategies, enabling him to drive significant ROI and optimize marketing performance. Li's previous roles at American Express and The New York Times highlight his strong capabilities in web analytics and digital transformation. A two-time winner of the Amex Global Innovation Contest, he is recognized for his innovative approach to marketing. Li holds an MBA in Finance and a Master's degree in Computer Information Systems from Bradley University, underscoring his blend of technical and business acumen. He is passionate about leveraging data to enhance customer acquisition and engagement.
Li`s contact details
*******@morganstanley.com
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