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Li Shen

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Li Shen

Executive Director, Head of Digital Marketing Capabilities | Morgan Stanley

New York, New York, United States

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Li Shen

Summary

Li Shen is a seasoned marketing executive with a robust background in digital marketing and analytics, currently serving as the Executive Director and Head of Marketing Platforms & Data at Morgan Stanley. With over 15 years of experience, Li has successfully led omni-channel marketing initiatives and digital campaigns for both B2B and B2C sectors. His expertise spans various analytical tools and digital strategies, enabling him to drive significant ROI and optimize marketing performance. Li's previous roles at American Express and The New York Times highlight his strong capabilities in web analytics and digital transformation. A two-time winner of the Amex Global Innovation Contest, he is recognized for his innovative approach to marketing. Li holds an MBA in Finance and a Master's degree in Computer Information Systems from Bradley University, underscoring his blend of technical and business acumen. He is passionate about leveraging data to enhance customer acquisition and engagement.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Li Shen

Work Experience

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Executive Director, Head of Digital Marketing Capabilities at

Morgan Stanley

January 2022 - Present

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VP, Marketing Product Development at

Morgan Stanley

September 2019 - January 2022

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Senior Product Manager, Digital Capabilities & Analytics at

American Express

June 2014 - August 2019

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Manager, Digital Analytics & Insights at

American Express

March 2011 - June 2014

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Web Analytics at

The New York Times

July 2007 - March 2011

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Business System Analyst at

Aon

April 2004 - July 2007

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Li Shen

Education

Bradley University, Mba

January 2001 - January 2004

Bradley University, M.S.

January 1999 - January 2001

Frequently Asked Questions about Li Shen

What is Li Shen email address?

Li Shen's primary email address is *******@morganstanley.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Li Shen work for?

Li Shen is a Executive Director, Head of Digital Marketing Capabilities at Morgan Stanley, a company specializing in National commercial banks.

Where Li Shen graduated from?

Li Shen holds a degree in Finance from Bradley University.

How can I directly contact Li Shen?

To contact Li Shen directly, you can use the email address *******@morganstanley.com. Complete contact information is available upon registration with Muraena.

Who is Li Shen?

Li Shen is a seasoned marketing executive with a robust background in digital marketing and analytics, currently serving as the Executive Director and Head of Marketing Platforms & Data at Morgan Stanley. With over 15 years of experience, Li has successfully led omni-channel marketing initiatives and digital campaigns for both B2B and B2C sectors. His expertise spans various analytical tools and digital strategies, enabling him to drive significant ROI and optimize marketing performance. Li's previous roles at American Express and The New York Times highlight his strong capabilities in web analytics and digital transformation. A two-time winner of the Amex Global Innovation Contest, he is recognized for his innovative approach to marketing. Li holds an MBA in Finance and a Master's degree in Computer Information Systems from Bradley University, underscoring his blend of technical and business acumen. He is passionate about leveraging data to enhance customer acquisition and engagement.

Li`s contact details

mail

*******@morganstanley.com

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