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Lina Abou El Azm

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Lina Abou El Azm

Vice President | Tams Shoemaker

Dubai, Dubai, United Arab Emirates

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Lina Abou El Azm

Summary

Lina Abou El Azm is a seasoned brand strategist and storyteller with over 13 years of experience in shaping impactful narratives for brands across various sectors. Currently serving as Vice President at Edelman Dxi, she specializes in brand positioning, crisis management, and stakeholder mapping, particularly in the EMEA region. Lina's passion for societal impact drives her work in nation branding, sustainability, and women's empowerment. She is adept at leveraging both qualitative and quantitative research to derive actionable insights for clients. Beyond her corporate role, she mentors startups and actively engages in the e-commerce landscape, particularly in the footwear sector. With a strong background in marketing communications and brand development, Lina is committed to fostering growth and innovation in the brands she partners with. Her unique blend of analytical skills and creative storytelling makes her a thought leader in her field.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Industry-specific interests

Emerging Technologies

Leadership Development

Sustainability

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Lina Abou El Azm

Work Experience

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Vice President at

Edelman DXI

May 2023 - Present

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Non Executive Chair at

Tams Shoemaker

October 2020 - Present

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Expert at

Egon Zehnder

September 2022 - May 2023

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Insights Director at

Kantar

October 2017 - September 2022

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Sales Capability Manager at

PepsiCo

September 2015 - September 2017

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Senior Research Manager at

POINT Research & Marketing Consultancy

February 2015 - September 2015

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Research Manager at

Iqual Research And Consultancy

September 2013 - January 2015

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Senior Research Executive at

Kantar

April 2012 - July 2013

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Qualitative Research Executive at

FeedBack Market Research

October 2010 - March 2012

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Lina Abou El Azm

Education

The German University in Cairo, Bachelor Of Science

January 2006 - January 2010

Bbc International School, American Diploma Certificate

January 1993 - January 2006

Frequently Asked Questions about Lina Abou El Azm

What is Lina Abou El Azm email address?

Lina Abou El Azm's primary email address is ****@edelmandxi.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lina Abou El Azm work for?

Lina Abou El Azm is a Vice President at Tams Shoemaker.

Where Lina Abou El Azm graduated from?

Lina Abou El Azm holds a degree in Economics from The German University in Cairo.

How can I directly contact Lina Abou El Azm?

To contact Lina Abou El Azm directly, you can use the email address ****@edelmandxi.com. Complete contact information is available upon registration with Muraena.

Is Lina Abou El Azm an immigrant?

Yes, Lina Abou El Azm is an immigrant and currently based in United Arab Emirates

Who is Lina Abou El Azm?

Lina Abou El Azm is a seasoned brand strategist and storyteller with over 13 years of experience in shaping impactful narratives for brands across various sectors. Currently serving as Vice President at Edelman Dxi, she specializes in brand positioning, crisis management, and stakeholder mapping, particularly in the EMEA region. Lina's passion for societal impact drives her work in nation branding, sustainability, and women's empowerment. She is adept at leveraging both qualitative and quantitative research to derive actionable insights for clients. Beyond her corporate role, she mentors startups and actively engages in the e-commerce landscape, particularly in the footwear sector. With a strong background in marketing communications and brand development, Lina is committed to fostering growth and innovation in the brands she partners with. Her unique blend of analytical skills and creative storytelling makes her a thought leader in her field.

Lina`s contact details

mail

****@edelmandxi.com

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