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Lisa Giacomini

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Lisa Giacomini

Vice President, Head Of Social Media | Barclays Bank US

Philadelphia, Pennsylvania, United States

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Lisa Giacomini

Summary

Lisa Giacomini is a seasoned marketing professional with over 11 years of experience in the financial services sector, currently serving as Vice President of Marketing Strategy at Barclays Bank US. She specializes in creating and executing integrated multichannel marketing campaigns that resonate with target audiences and drive customer loyalty. Lisa's expertise spans digital marketing, social media, and content strategy, with a strong focus on storytelling and community building. Her collaborative approach involves working closely with cross-functional teams to align marketing efforts with business objectives. Lisa's background includes significant roles in social media management and public relations, showcasing her versatility in marketing communications. With a passion for leveraging data insights to enhance brand narratives, she is dedicated to delivering impactful marketing solutions.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Lisa Giacomini

Work Experience

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Vice President, Head Of Social Media at

Barclays Bank US

February 2021 - Present

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Assistant Vice President, Social Media at

Barclays Bank

April 2014 - January 2021

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Social Media Community Club Lead at

FIFTYNINE DESIGN CONSULTANTS LIMITED

April 2012 - April 2013

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Public Relations Manager at

Ezanga.com, Inc.

November 2009 - March 2012

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Lisa Giacomini

Education

University of Delaware, B.A.

January 1970 - January 1970

Frequently Asked Questions about Lisa Giacomini

What company does Lisa Giacomini work for?

Lisa Giacomini is a Vice President, Head Of Social Media at Barclays Bank US, a company specializing in Functions related to depository banking.

Where Lisa Giacomini graduated from?

Lisa Giacomini holds a degree in English from University of Delaware.

Who is Lisa Giacomini?

Lisa Giacomini is a seasoned marketing professional with over 11 years of experience in the financial services sector, currently serving as Vice President of Marketing Strategy at Barclays Bank US. She specializes in creating and executing integrated multichannel marketing campaigns that resonate with target audiences and drive customer loyalty. Lisa's expertise spans digital marketing, social media, and content strategy, with a strong focus on storytelling and community building. Her collaborative approach involves working closely with cross-functional teams to align marketing efforts with business objectives. Lisa's background includes significant roles in social media management and public relations, showcasing her versatility in marketing communications. With a passion for leveraging data insights to enhance brand narratives, she is dedicated to delivering impactful marketing solutions.

Lisa`s contact details

Colleagues

Prachi Jain

VP - Retail Partnership Manager

Glenn Watson

Vice President, CFO Business Partnering

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Michael Marr

Vice President Api & Digital Products

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Lauren Martin

Vice President

Priya Venkataraman

Vice President - Digital Analytics Lead (Adobe Analytics/Adobe Target)

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Rachel Mendoza

Vice President Digital Product

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Gayatri Rao

Executive Director

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John Martino

AVP of CFO Business Partnering

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Lili Tomovich

Board Of Directors

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Ameya Potnis

Vice President, Rewards Engineering Lead

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