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Lisa Licht

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Lisa Licht

Chief Marketing Officer Advisor | GumGum

Los Angeles, California, United States

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Lisa Licht

Summary

Lisa Licht is a seasoned marketing advisor and executive coach based in Los Angeles, California, with a rich history of leadership in the entertainment and consumer products sectors. She has held senior roles at prestigious companies such as Hasbro, Yahoo, and Live Nation, where she developed and executed innovative marketing strategies that significantly enhanced brand visibility and partnership opportunities. Currently, she advises various companies, including Microsoft and Illumination Entertainment, focusing on marketing and sponsorship strategies. Lisa's extensive experience spans over three decades, showcasing her adaptability and commitment to driving results in competitive markets. She holds an MBA from Thunderbird School of Global Management and a BA in Business Economics from UC Santa Barbara, equipping her with a solid foundation in both theory and practice. Lisa is passionate about leveraging her expertise to mentor the next generation of marketing leaders, emphasizing the importance of creativity and strategic thinking in a rapidly evolving landscape.

General

Generalist

Leadership Experience

Long-Term Tenure

Professional interests

Leadership Development

Innovation

Organisational experience

Corporate Experience

Consulting Experience

Lisa Licht

Work Experience

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Chief Marketing Officer Advisor at

Influence Media Partners

May 2023 - Present

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Chief Strategy Officer Advisor at

Build-A-Bear Workshop

February 2023 - Present

💼

Board Member at

Brynpharma

January 2020 - Present

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Board Member at

GumGum

January 2020 - Present

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Board Member at

Munchkin

January 2010 - December 2019

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CMO at

Live Nation Entertainment

November 2016 - November 2018

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EVP Marketing & Strategic Partnerships at

Live Nation Entertainment

February 2016 - November 2016

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SVP Media Marketing at

Yahoo

November 2012 - November 2015

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SVP - Global Promotions and Marketing Partnerships at

Hasbro

June 2010 - October 2012

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GM Entertainment and Licensing at

Hasbro

August 2009 - June 2010

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GM Entertainment and Licensing at

Hasbro

January 2008 - August 2009

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EVP Marketing at

20th Century Studios

April 1998 - December 2007

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VP Marketing at

Mattel, Inc.

January 1991 - January 1998

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Lisa Licht

Education

Thunderbird School of Global Management, Master Of Business Administration (Mba)

January 1989 - January 1990

University of California, Santa Barbara, Bachelor Of Arts (B.A.)

January 1983 - January 1987

Frequently Asked Questions about Lisa Licht

What is Lisa Licht email address?

Lisa Licht's primary email address is *****@buildabear.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lisa Licht work for?

Lisa Licht is a Chief Marketing Officer Advisor at GumGum, a company specializing in Management consulting services.

Where Lisa Licht graduated from?

Lisa Licht holds a degree in from Thunderbird School of Global Management.

How can I directly contact Lisa Licht?

To contact Lisa Licht directly, you can use the email address *****@buildabear.com. Complete contact information is available upon registration with Muraena.

Who is Lisa Licht?

Lisa Licht is a seasoned marketing advisor and executive coach based in Los Angeles, California, with a rich history of leadership in the entertainment and consumer products sectors. She has held senior roles at prestigious companies such as Hasbro, Yahoo, and Live Nation, where she developed and executed innovative marketing strategies that significantly enhanced brand visibility and partnership opportunities. Currently, she advises various companies, including Microsoft and Illumination Entertainment, focusing on marketing and sponsorship strategies. Lisa's extensive experience spans over three decades, showcasing her adaptability and commitment to driving results in competitive markets. She holds an MBA from Thunderbird School of Global Management and a BA in Business Economics from UC Santa Barbara, equipping her with a solid foundation in both theory and practice. Lisa is passionate about leveraging her expertise to mentor the next generation of marketing leaders, emphasizing the importance of creativity and strategic thinking in a rapidly evolving landscape.

Lisa`s contact details

mail

*****@buildabear.com

****@influencemedia.com

Colleagues

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Frank Sueltmann

Managing Director, Northern Europe

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Patrick Gildea

Board Member

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Grace Chang

Vice President Finance

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Hailey Denenberg

VP of Strategic Initiatives

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Rob Hall

Chief Data Officer

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Rob Garber

Managing Director UK

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Kaz Oplustil

VP, Publisher Development & Operations - NA

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Kelly Battelle

Global Chief People Officer

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