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Lisette Sand-Freedman

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Lisette Sand-Freedman

CEO | SHADOW

City of White Plains, New York, United States

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Lisette Sand-Freedman

Summary

Lisette Sand-Freedman is a seasoned executive with over two decades of experience in the advertising and public relations industry. As the CEO of SHADOW, she has successfully led the agency since its inception in 2007, focusing on integrated marketing and communications. Her expertise spans various domains including blogging, fashion, and social media marketing, showcasing her versatility in a rapidly evolving digital landscape. Lisette's career trajectory includes significant roles at prominent firms like Alison Brod Marketing and Weber Shandwick, where she honed her skills in media relations and public relations strategies. A graduate of Union College with a degree in Psychology, she combines analytical thinking with creative problem-solving. Her leadership style emphasizes cultural insight and brand narrative development, making her a valuable asset in the marketing sector. Outside of work, Lisette is passionate about mentoring young professionals in the industry, fostering the next generation of leaders.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Lisette Sand-Freedman

Work Experience

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CEO at

SHADOW

April 2007 - Present

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Partner at

Alison Brod Marketing and Communications

August 2003 - December 2006

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Director at

Seventh House PR / Showroom Seven

August 2002 - August 2003

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Account Executive at

GOLDSTEIN COMMUNICATIONS LTD

September 2001 - August 2002

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Junior Account Executive at

Weber Shandwick

January 2000 - August 2001

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Lisette Sand-Freedman

Education

Union College, Bachelor's Degree

January 1995 - January 1999

Frequently Asked Questions about Lisette Sand-Freedman

What is Lisette Sand-Freedman email address?

Lisette Sand-Freedman's primary email address is *************@weareshadow.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Lisette Sand-Freedman work for?

Lisette Sand-Freedman is a CEO at SHADOW, a company specializing in Public relations services.

Where Lisette Sand-Freedman graduated from?

Lisette Sand-Freedman holds a degree in Psychology from Union College.

How can I directly contact Lisette Sand-Freedman?

To contact Lisette Sand-Freedman directly, you can use the email address *************@weareshadow.com. Complete contact information is available upon registration with Muraena.

Who is Lisette Sand-Freedman?

Lisette Sand-Freedman is a seasoned executive with over two decades of experience in the advertising and public relations industry. As the CEO of SHADOW, she has successfully led the agency since its inception in 2007, focusing on integrated marketing and communications. Her expertise spans various domains including blogging, fashion, and social media marketing, showcasing her versatility in a rapidly evolving digital landscape. Lisette's career trajectory includes significant roles at prominent firms like Alison Brod Marketing and Weber Shandwick, where she honed her skills in media relations and public relations strategies. A graduate of Union College with a degree in Psychology, she combines analytical thinking with creative problem-solving. Her leadership style emphasizes cultural insight and brand narrative development, making her a valuable asset in the marketing sector. Outside of work, Lisette is passionate about mentoring young professionals in the industry, fostering the next generation of leaders.

Lisette`s contact details

mail

*************@weareshadow.com

*******@shadowpr.com

Colleagues

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Sara Lieberman

Associate Vice President

Sarah Gordon

Associate Vice President, Business

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Kristen Lam

Associate Vice President, Social Media

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Erica Larsen

Executive Vice President and Partner

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Danielle Zausner

Vice President, Beauty

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Lucy Rosenfeld

Associate Vice President

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Jamie D'attoma

Executive Vice President and Partner

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