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Liz Franks

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Liz Franks

Vice President Marketing | athenahealth

Newton, Massachusetts, United States

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Liz Franks

Summary

Liz Franks is a seasoned marketing executive with over 20 years of experience in driving growth-oriented marketing strategies within the healthtech sector. She has a proven track record of building high-performing teams and executing comprehensive marketing programs that span digital and traditional channels. Her expertise includes brand management, integrated marketing, and strategic communications, particularly in complex healthcare environments. Liz has successfully led initiatives that resulted in significant revenue increases and has been recognized with multiple awards for her innovative campaigns. Her academic background in Nutrition Communication and Biology complements her professional journey, providing a unique perspective on health-related marketing. Liz is passionate about leveraging technology to enhance patient engagement and education, underscoring her commitment to improving healthcare outcomes. She is currently serving as Vice President of Marketing at Athenahealth, where she continues to shape the future of healthcare marketing.

General

Specialist

Technical Background

Leadership Experience

Long-Term Tenure

Professional interests

Emerging Technologies

Leadership Development

Innovation

Organisational experience

Corporate Experience

Liz Franks

Work Experience

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Vice President Marketing at

athenahealth

March 2023 - Present

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Executive Director, Marketing at

athenahealth

April 2019 - March 2023

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Director, Marketing at

athenahealth

July 2017 - April 2019

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Senior Manager, Enterprise Marketing at

athenahealth

May 2016 - July 2017

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Senior Manager, Field Marketing, Enterprise Telehealth at

Philips

January 2014 - May 2016

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Global Campaign Manager, Home Healthcare Solutions at

Philips

March 2010 - January 2014

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Freelance Writer & Editor at

Self Employed

January 2009 - March 2010

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Manager, Development Marketing and Communications at

Joslin Diabetes Center

October 2004 - January 2009

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Project Manager and Writer, Development Marketing at

Dana-Farber Cancer Institute

October 2002 - October 2004

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Public Relations Associate at

Tufts University

August 2000 - March 2002

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Public Relations Intern at

Ketchum

June 2000 - August 2000

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Liz Franks

Education

Frequently Asked Questions about Liz Franks

What is Liz Franks email address?

Liz Franks's primary email address is *******@athenahealth.com. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Liz Franks work for?

Liz Franks is a Vice President Marketing at athenahealth, a company specializing in Computer Systems Design & Related Services.

Where Liz Franks graduated from?

Liz Franks holds a degree in Nutrition Communication from Tufts University.

How can I directly contact Liz Franks?

To contact Liz Franks directly, you can use the email address *******@athenahealth.com. Complete contact information is available upon registration with Muraena.

Who is Liz Franks?

Liz Franks is a seasoned marketing executive with over 20 years of experience in driving growth-oriented marketing strategies within the healthtech sector. She has a proven track record of building high-performing teams and executing comprehensive marketing programs that span digital and traditional channels. Her expertise includes brand management, integrated marketing, and strategic communications, particularly in complex healthcare environments. Liz has successfully led initiatives that resulted in significant revenue increases and has been recognized with multiple awards for her innovative campaigns. Her academic background in Nutrition Communication and Biology complements her professional journey, providing a unique perspective on health-related marketing. Liz is passionate about leveraging technology to enhance patient engagement and education, underscoring her commitment to improving healthcare outcomes. She is currently serving as Vice President of Marketing at Athenahealth, where she continues to shape the future of healthcare marketing.

Liz`s contact details

mail

*******@athenahealth.com

****************@philips.com

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Peter Ross

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