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Luca Penati

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Luca Penati

Partner | Beefree

San Francisco, California, United States

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Luca Penati

Summary

Luca Penati is a seasoned marketing and communications executive based in San Francisco, California, currently serving as the Chief Marketing and Communications Officer at Beefree. With a career spanning over three decades, he has held leadership roles at prestigious firms such as Weber Shandwick, Ogilvy, and Edelman, where he managed large teams and contributed to significant brand transformations. Luca's expertise encompasses a broad range of disciplines including brand development, crisis management, and strategic communications, making him a sought-after advisor for startups and nonprofits. He founded Penati and Partners, a consultancy focused on navigating the complex landscape of branding and public relations. His passion for storytelling and authentic engagement drives his work, and he is committed to mentoring emerging leaders in the industry. Fluent in both American and Italian markets, he bridges cultural gaps for companies looking to expand globally. Luca's significant achievements include leading successful campaigns for major clients like Apple and Samsung, showcasing his ability to deliver impactful results across various sectors.

General

Generalist

Technical Background

Leadership Experience

Long-Term Tenure

Immigrant

Professional interests

Industry-specific interests

Leadership Development

Innovation

Organisational experience

Startup Experience

Corporate Experience

Consulting Experience

Non-Profit Experience

Luca Penati

Work Experience

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Partner at

The Liquid Factory

September 2024 - Present

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Chief Marketing and Communications Officer at

Beefree

August 2022 - Present

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Strategic Advisor | Brand and Communications at

Mind the Bridge

September 2021 - Present

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Founder and CEO at

PENATI AND PARTNERS

November 2019 - Present

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Strategic Advisor at

Smartitaly

April 2021 - December 2023

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Strategic Advisor to PR and Communications Agencies at

Self-Employed

April 2019 - August 2022

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Advisor, Branding, Marketing and Communications at

BAYCAT

January 2013 - August 2020

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Advisor at

TOK.tv

September 2012 - August 2019

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President, Weber Shandwick West at

Weber Shandwick

March 2017 - March 2019

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General Manager, San Francisco, Silicon Valley and Los Angeles | Mediaco Lead for the Western Region at

Weber Shandwick

September 2014 - February 2017

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Managing Director, Content and Social at

Ogilvy

November 2013 - August 2014

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Global Managing Director, Technology Practice at

Ogilvy

September 2005 - December 2013

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Co-Head, Global Content Practice at

Ogilvy

July 2012 - October 2013

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EVP and General Manager, Silicon Valley at

Edelman

May 2003 - August 2005

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EVP and Deputy General Manager, Silicon Valley at

Edelman

November 1998 - April 2003

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EVP and Deputy General Manager, Milan - Italy at

Edelman

May 1991 - December 1998

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Luca Penati

Education

Scuola Piccolo Teatro di Milano

Frequently Asked Questions about Luca Penati

What is Luca Penati email address?

Luca Penati's primary email address is ***********@beefree.io. To view the full verified email and additional contact details, sign up for free with Muraena.

What company does Luca Penati work for?

Luca Penati is a Partner at Beefree, a company specializing in Custom computer programming services.

Where Luca Penati graduated from?

Luca Penati holds a degree in from Scuola Piccolo Teatro di Milano.

How can I directly contact Luca Penati?

To contact Luca Penati directly, you can use the email address ***********@beefree.io. Complete contact information is available upon registration with Muraena.

Is Luca Penati an immigrant?

Yes, Luca Penati is an immigrant and currently based in United States

Who is Luca Penati?

Luca Penati is a seasoned marketing and communications executive based in San Francisco, California, currently serving as the Chief Marketing and Communications Officer at Beefree. With a career spanning over three decades, he has held leadership roles at prestigious firms such as Weber Shandwick, Ogilvy, and Edelman, where he managed large teams and contributed to significant brand transformations. Luca's expertise encompasses a broad range of disciplines including brand development, crisis management, and strategic communications, making him a sought-after advisor for startups and nonprofits. He founded Penati and Partners, a consultancy focused on navigating the complex landscape of branding and public relations. His passion for storytelling and authentic engagement drives his work, and he is committed to mentoring emerging leaders in the industry. Fluent in both American and Italian markets, he bridges cultural gaps for companies looking to expand globally. Luca's significant achievements include leading successful campaigns for major clients like Apple and Samsung, showcasing his ability to deliver impactful results across various sectors.

Luca`s contact details

mail

***********@beefree.io

*******@mindthebridge.com

****@penatipartners.com

Colleagues

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Massimo Arrigoni

Board Member

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Nazzareno Gorni

Founder & CEO

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